AmeriSpeak
AmeriSpeak is a panel of survey takers that represent households across the United States. Created in 2014 by NORC at the University of Chicago, AmeriSpeak enables policy makers, media and other leaders to study our world. AmeriSpeak members take surveys on various topics such as politics, social issues, health care, and employment conditions. Researchers use this data to make decisions, influence policy and publish findings.
Membership
AmeriSpeak membership is by invite only, to ensure that it represents a cross-section of U.S. households. AmeriSpeak scientifically and randomly selects members by address, inviting any adult and teen living at that address to participate. Members may register and participate in surveys either by phone or internet, and receive cash-equivalent rewards for participating.
AmeriSpeak in the News
The AmeriSpeak Panel has been featured in studies that have received national attention. Below are some examples:
- Associated Press (AP): Americans of all stripes say fix health care
- New York Times: Americans Blame Obesity on Willpower, Despite Evidence It’s Genetic
- Fox News: Two-thirds of US would struggle to cover $1,000 emergency
Methodology
AmeriSpeak is a probability-based panel, meaning that respondents have a non-zero chance of selection. AmeriSpeak households are drawn from NORC National Frame, an area probability sample funded and managed by NORC and used for several NORC studies including the General Social Survey and the Survey of Consumer Finances. NORC’s National Frame is designed to provide over 99% sample coverage by supplementing the USPS Delivery Sequence File.
NORC at the University of Chicago
Founded in 1941 as the “National Opinion Research Center”, NORC at the University of Chicago has conducted numerous social science research projects involving opinion survey and other data collection, for government agencies, nonprofit agencies, and corporations. Data from surveys are also often analyzed in a wide range of social sciences. NORC is best known for its large, national surveys, but has also conducted qualitative and quantitative analyses, and international projects. NORC has received an A+ rating from the Better Business Bureau.