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Hello Curry

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Hello Curry is a food delivery and restaurant company based in Hyderabad, India.[1][2][3] In November 2015, the company had 32 outlets for its food delivery operations.[4]

Fare

Hello Curry specializes in the delivery of Indian cuisine meals, which is prepared in a fast food style at partner restaurants.[5][6] Circa September 2015, as part of its delivery operations, the company began a new product line that purveys stuffed parathas, named "Hello Paratha".[5] For Hello Paratha products, the company partners with restaurants, who cook and delivery the food, while Hello Curry handles expenses for food and packaging.[5] Hello Paratha products are packaged and delivered using the Hello Curry brand.[5]

The company's opened its first restaurant, also named "Hello Curry", in Hyderabad, India in January 2015.[7] It is a quick service restaurant, and some fare examples include butter chicken and stuffed paratha.[7]

Acquisitions

Paratha Post

Hello Curry acquired the Paratha Post, an Indian fast food chain, in April 2015.[5]

TheFirstMeal

Hello Curry acquired TheFirstMeal, an Indian FoodTech Startup, in April 2016, in a cash and stock deal, for them to enter breakfast and meal-box delivery section, and strengthen their operations in Hyderabad.[2] TheFirstMeal was founded in 2015.[8][9][10] The First Meal delivered breakfast as a subscription service to users who subscribed through its website and Android, iOS and Windows apps. They collaborated with private kitchens to prepare the food and handled the packaging and delivery themselves. They were serving around 10,000 boxes a month, with 89% customer retention rate by early 2016.[11]

References

  1. ^ "Restaurant Review : Hello Curry Indian". The Times of India. November 6, 2015. Retrieved February 27, 2017.
  2. ^ a b SH, Salman (April 27, 2016). "Updated: Hello Curry acquires meal-box delivery startup The First Meal". MediaNama. Retrieved February 27, 2017.
  3. ^ Advani, Shonali (April 23, 2015). "Hello Curry, Biryani360, Chai Point innovating around packaging with themes of convenience". The Economic Times. Retrieved February 27, 2017.
  4. ^ Kalavalapalli, Yogendra (November 11, 2015). "As food tech industry struggles, Hello Curry eyes national expansion". Live Mint. Retrieved February 27, 2017.
  5. ^ a b c d e Kalavalapalli, Yogendra (September 29, 2015). "Hello Curry starts new brand, to expand through new business model". Live Mint. Retrieved February 27, 2017.
  6. ^ "Restaurant Review: Hello Curry (Hyderabad)". The Times of India. November 6, 2015. Retrieved February 27, 2017.
  7. ^ a b Rajendra, Ranjani (February 25, 2015). "Food on the go". The Hindu. Retrieved February 27, 2017.
  8. ^ "From magic millets to detox drinks, theres a lot Hyderabad has got to offer health-food enthusiasts". India Today. Retrieved 2017-01-25.
  9. ^ "Meet Your Breakfast Needs Here". The New Indian Express. 22 July 2015. Retrieved 2017-01-25.
  10. ^ Dash, Sanchita (August 31, 2015). "Menu Button". Deccan Chronicle. Retrieved 2017-01-25.
  11. ^ Udgirkar, Trushna (April 26, 2016). "Hello Curry acquires The First Meal". Live Mint. Retrieved February 27, 2017.
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