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Marzia Kjellberg

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For other people with the same name, see Marzia (given name).

Marzia
Bisognin in 2014
Personal information
Born
Marzia Bisognin

(1992-10-21) 21 October 1992 (age 32)
Vicenza, Veneto, Italy
NationalityItalian
Occupations
Websitewww.marziaslife.com
YouTube information
Also known asMarzia
Channel
Years active2012–present
Genres
Subscribers6+ million[1]
Total views535+ million[1]
NetworkRevelmode (Maker Studios)
Associated acts
100,000 subscribers2012
1,000,000 subscribers2013

Marzia Bisognin (Italian: [ˈmartsja bizoɲˈɲin]; born 21 October 1992), better known by her YouTube username Marzia (formerly CutiePieMarzia), is an Italian writer, fashion designer, businesswoman and internet personality. As of February 2017, her videos have earned over 535 million views, and her channel currently has over 6 million subscribers, making it the most subscribed channel from Italy.[2]

Career

YouTube

Bisognin's videos on YouTube focus on fashion, beauty, make-up, DIY, books, movies, vlogs, haul and video gaming.[3][4] Although Italian, Bisognin speaks English in her videos in order to have a larger target audience. Bisognin is signed to Maker Studio's sub-network, The Platform.[5]

CutiePieMarzia is one of the most popular beauty and makeup-oriented channels; in May 2014, The Wall Street Journal reported that it attracts over 16 million viewers each month.[6] Additionally, Bisognin's channel is the most subscribed Italian YouTube channel.[7][8] Her channel earned over 2.2 million subscribers in 2014, the most for any Italian channel that year.[9] The demographics of Bisognin's viewers have been reported to be females aged 13–24, who use Bisognin's videos as a reference.[10] Bisognin refers to her fans as "marzipans."[11]

Aside from creating content on her own channels, Bisognin has been a voice actress in various animated web series. She voiced Carrie the Carrot in Oscar's Hotel for Fantastical Creatures.[12] Bisognin also voiced the character Maya, based on her own dog, in a six-episode animated web series titled Pugatory.[13]

Other ventures

Her channel's success has allowed her to start designing her own clothing.[14] In 2014, she designed "Daisy" shoes through Project Shoe.[15] She has created many clothing lines since, which she sells on her online store.[16]

In January 2015, Bisognin published a Young Adult Fantasy/Horror book. The Italian version titled La Casa Dei Sogni.[17] The English version was published under the title Dream House: A Novel by CutiePieMarzia.[18]

Marketing

Bisognin and Felix Kjellberg (better known as PewDiePie), who have been in a relationship since 2011, have both amassed sizable followings. Their individual, as well as their combined popularity, has led to them landing ad deals. In 2014, the two were part of a marketing campaign for the horror film, As Above, So Below.[19] While Kjellberg's videos for the campaign involved gaming-related topics, Bisognin's videos centered around a travel vlog angle of the couple's trip to Paris.[20]

In October 2014, ABC had Bisognin, among others, promote their new series, Selfie.[21]

Personal life

Marzia Bisognin was born on 21 October 1992 in Vicenza, Italy.[10][22]

Bisognin was introduced to PewDiePie's videos by a friend who recommended that she watch "this idiot playing video games."[23] She began dating Kjellberg in 2011, after e-mailing him, and stating that she found his videos funny.[24] She then moved to Sweden, to live with him that October. They later moved to her native Italy, before settling together in Brighton, United Kingdom.[25][26][27] The two live along with their two pugs, Edgar and Maya.[28] Bisognin's relationship with Felix Kjellberg has been highlighted by various media outlets.[29] The Globe and Mail writes that Bisognin's "calm personality balances out PewDiePie's general wackiness."[30]

References

  1. ^ a b "About CutiePieMarzia". YouTube.
  2. ^ "CutiePieMarzia about". CutiePieMarzia. YouTube. Retrieved 22 September 2014.
  3. ^ X, Ashleigh (22 June 2013). "Marzia Bisognin Interview". Magazines and Models. Archived from the original on 24 July 2013. Retrieved 22 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ Knorr, Caroline (11 February 2016). "What Kids Are Really Watching on YouTube". Huffington Post. Retrieved 11 April 2016. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ Spangler, Todd (16 August 2013). "PewDiePie Captures YouTube No. 1 Channel Spot, Topping Justin Bieber and Taylor Swift". Variety. Retrieved 27 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ Shields, Mike (8 May 2014). "Beauty is a Monster Category on YouTube, and it's Still Growing". CMO Today. The Wall Street Journal. Retrieved 22 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ Particelli, Daniele (18 September 2014). "I 5 canali italiani più seguiti su YouTube". Download Blog (in Italian). Blogo. Retrieved 29 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  8. ^ Sanna, Umberto (22 September 2014). "I 5 canali Youtube italiani più seguiti" (in Italian). Tecnocino. Retrieved 29 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ Cohen, Joshua (23 January 2015). "Top 250 Most Subscribed YouTube Channels Worldwide in 2014". Tubefilter. Retrieved 22 June 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ a b Mutterle, Paolo (21 January 2014). "Lo stile di Marzia conquista YouTube e due milioni di fan" (in Italian). Il Giornale Di Vicenza. Retrieved 22 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ Demirgian, Francesca (9 June 2015). "CutiePieMarzia, chi è la fashion youtuber che fa impazzire le giovanissime [VIDEO]" (in Italian). Velvet Style. Retrieved 22 June 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  12. ^ Pearce, Tilly (16 August 2015). "New Oscar's Hotel Characters Announced at Summer in the City 2015". TenEighty. Retrieved 11 April 2016. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  13. ^ Rody-Mantha, Bree (28 October 2015). "New series Pugatory features the voice talent of PewDiePie". StreamDaily. Retrieved 11 April 2016. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ Trowbridge, Cecily (20 January 2015). "5 Inspiring YouTubers Who Prove Coupledom Doesn't Define You (Because You May Need A Reminder on Valentine's Day)". Bustle. Retrieved 22 June 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  15. ^ Olivia, Sage (27 July 2014). ""Daisy" by Marzia". Sage Olivia. Retrieved 21 February 2017.
  16. ^ "CutiePieMarzia's Online Store". CutiePieMarzia. Shopify. Retrieved 13 January 2017. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  17. ^ Bisognin, Marzia "CutiePie" (29 January 2015). Dream House (in Italian). Newton Compton Editori. ISBN 9788854179660.
  18. ^ Bisognin, Marzia "CutiePie" (29 January 2015). Dream House (in Italian). Newton Compton Editori. ISBN 9788854179660.
  19. ^ Bauckhage, Tobias (29 August 2014). "Social Media Buzz: 'November Man' Labors to Overcome 'As Above, So Below'". Variety. Retrieved 22 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ Coyle, Meghan (2 September 2014). "YouTube Power Couple Produces Miniseries for Horror Movie". ET Centric. Retrieved 29 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  21. ^ Poggi, Jeanine (8 October 2014). "ABC Revamps YouTube Marketing to Better Reach Digital Viewers". Advertising Age. Retrieved 10 October 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  22. ^ Bisognin, Marzia (12 July 2013). Draw My Life Marzia Bisognin. CutiePieMarzia. YouTube. Retrieved 22 June 2015.
  23. ^ Boyle, Sian; Andersson, Ulf; Akbar, Jay (23 January 2015). "The King of YouTube: How 25-year-old makes £2.6m a year just from playing computer games in Brighton flat he shares with girlfriend (and yes, they did meet over the internet)". The Daily Mail. Retrieved 22 June 2015. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  24. ^ Ryall, Jenni (20 June 2014). "Meet the guy making $4M a year on YouTube". New York Post. Retrieved 29 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  25. ^ Lindstrom, Lars (13 July 2012). "COLUMN Pewdiepie rules, now one million subscribers". Expressen. Retrieved 22 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  26. ^ Scott-Delany, Finn (9 November 2013). "Brighton YouTube sensation has more subscribers than Justin Bieber". The Argus. Retrieved 2 October 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  27. ^ Bisognin, Marzia (21 November 2013). "Still in Brighton..." MarziaPie. Twitter. Retrieved 2 October 2014.
  28. ^ Lindqvist, Johan (8 October 2014). "Pewdiepie talar ut i unik intervju" (in Swedish). Göteborgs-Posten. Archived from the original on 4 March 2016. Retrieved 10 October 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  29. ^ Shields, Mike (28 August 2014). "YouTube Power Couple PewDiePie and CutiePieMarzia Create Miniseries For Movie "As Above, So Below"". CMO Today. The Wall Street Journal. Retrieved 22 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  30. ^ Woolley, Emma (25 February 2014). "PewDiePie: YouTube's biggest star is a profane Swede you've never heard of". The Globe and Mail. Retrieved 22 September 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
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