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Laura Guido-Clark

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Introduction

Laura-Guido Clark is a respected designer of color, material and texture of consumer products. She has been dubbed a 'Product Skin Expert' reflecting her interest and study of human reactions to the look and feel of new products. [1]

Guido-Clark is a native of Deerborn, Michigan. She attended Wayne State University, Detroit. [2] As a child she was inspired by Green Eggs and Ham by Dr. Suess and The Wizard of Oz [3] leading her to choose design over medicine as her major. [4]

She founded the non-profit Project Colour Corps with the aim of improving the aesthetics and impact of urban neighborhood schools through painting with color, pattern and positive messages.[5]

In 2014 the IIDA Northern California Chapter awarded her with their Leadership Award of Excellence. [6] Alongside Laurie Pressman of Pantone and Kat Holmes of Microsoft she was a member of the interview panel for the documentary 'Color in Sight'. The film explored the impact of color in the design and success of a product [7][8]

Speaking Engagements

Guido-Clark is a sought after speaker on color and design. The following is an overview of her speaking engagements and video of her presenting.

  • SXSW 2017, Color in Sight Panel Discussion, March 2017 [9]
  • Language of Color, Keynote Speaker, IIDA Minneapolis, August 2016 [10]

Writing

As a guest blogger Guido-Clark has written a number of articles on color and design for Fast Company. [11]


References