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Spider-Man: Homecoming

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Spider-Man: Homecoming
Theatrical release poster
Directed byJon Watts
Screenplay by
Story by
  • Jonathan Goldstein
  • John Francis Daley
Produced by
Starring
CinematographySalvatore Totino
Edited by
  • Dan Lebental
  • Debbie Berman
Music byMichael Giacchino
Production
companies
Distributed bySony Pictures Releasing
Release dates
  • June 28, 2017 (2017-06-28) (TCL Chinese Theatre)
  • July 7, 2017 (2017-07-07) (United States)
Running time
133 minutes[3]
CountryUnited States
LanguageEnglish
Budget$175 million[4]
Box office$50,989[5]

Spider-Man: Homecoming is a 2017 American superhero film based on the Marvel Comics character Spider-Man, co-produced by Columbia Pictures and Marvel Studios, and distributed by Sony Pictures Releasing. It is the second reboot of the Spider-Man film franchise and the sixteenth film of the Marvel Cinematic Universe (MCU). The film is directed by Jon Watts, with a screenplay by the writing teams of Jonathan Goldstein and John Francis Daley, Watts and Christopher Ford and Chris McKenna and Erik Sommers. The film stars Tom Holland, Michael Keaton, Jon Favreau, Donald Glover, Zendaya, Jacob Batalon, Laura Harrier, Tyne Daly, Marisa Tomei, and Robert Downey Jr. In Spider-Man: Homecoming, Peter Parker tries to balance high school life with being the hero Spider-Man as he faces the Vulture.

In February 2015, Marvel Studios and Sony reached a deal to share the character rights of Spider-Man, integrating the character into the established MCU. The following June, Holland was cast as the title character, while Watts was hired to direct, followed shortly after by the casting of Tomei and the hiring of Daley and Goldstein to write the script. In April 2016, the film's title was revealed, along with additional castings including Downey. Principal photography began in June 2016 at Pinewood Atlanta Studios in Fayette County, Georgia and continued in New York City before concluding in Berlin the following October. During filming, Watts, Christopher Ford, Chris McKenna and Erik Sommers were revealed as additional screenwriters, and more cast members were confirmed.

Spider-Man: Homecoming premiered in Hollywood on June 28, 2017 and will be released in the United States on July 7, 2017, in 3D, IMAX and IMAX 3D. Homecoming received positive reviews, praising Holland and the cast's performances, the musical score, the light tone and the action sequences. A sequel is scheduled to be released on July 5, 2019.

Plot

In 2012, Tony Stark and the federal government create the U.S. Department of Damage Control (D.O.D.C.), driving salvage company owner Adrian Toomes out of business. Toomes convinces his colleagues to not surrender the Chitauri technology already scavenged from the Battle of New York to instead use it to further a criminal agenda.

Four years later, following the Avengers' internal dispute,[N 1] Peter Parker resumes his studies after Stark tells him he is not ready to become an Avenger. Over the objections of his Aunt May, Peter quits his school's decathlon team so he can focus on "the Stark internship", which is a cover for his crimefighting activities as Spider-Man.

One night, after preventing Toomes' associates from robbing an ATM, Peter returns to his Queens apartment only for his best friend Ned to discover his secret identity. On another night, Peter comes across Toomes' associates Herman Schultz and Jackson Brice selling Chitauri weaponry to local gangster Aaron Davis. When he tries to intervene, Peter nearly loses his life at Toomes' hands and is rescued by Stark. Toomes later kills Brice for jeopardizing the operation.

Retrieving a Chitauri weapon left behind by Brice, Peter works with Ned to remove the power core. A tracking device leads Schultz to Midtown School, but Peter and Ned manage to evade him. After planting his own tracking device on Schultz and learning that it leads to Virginia, Peter rejoins the decathlon team and accompanies them to Washington, D.C. for Nationals.

Working with Ned, Peter disables the tracker implanted in his Spider-Man suit and unlocks all its secret features. He later tries to stop Toomes from stealing weapons from a D.O.D.C. truck, but ends up being overpowered and trapped inside the truck, causing him to miss Nationals. When he discovers that the Chitauri power core is unstable, Peter tracks Ned to the Washington Monument, arriving just as the core explodes and traps Ned in an elevator. Evading local authorities, Peter manages to save Ned and fellow classmate Liz before the elevator plummets.

Returning to New York City, Peter persuades Davis to reveal Toomes' whereabouts. Confronting Toomes and his associates at the Staten Island Ferry, Peter captures the group's new buyer Mac Gargan while Toomes escapes after a malfunctioning weapon tears the ferry in half. Stark helps Peter save the passengers before admonishing him for his recklessness and taking the suit away. While picking up Liz for Midtown's annual homecoming dance, Peter learns that she is Toomes' daughter. Deducing Peter's secret identity, Toomes threatens retaliation if he continues to interfere with his plans.

During the dance, Peter realizes Toomes is planning to hijack a D.O.D.C. plane transporting weaponry from Avengers Tower to the team's new headquarters in upstate New York. Leaving the dance and donning his homemade Spider-Man suit, Peter is ambushed by Schultz, but is saved by Ned. Peter then confronts Toomes in his lair, who attempts to persuade him to his side. When Peter refuses, Toomes destroys the building's support beams and leaves him to die.

Managing to escape, Peter intercepts Toomes onboard the now-damaged plane, steering it towards the beach near Coney Island. The two engage in a confrontation that ends with Peter saving Toomes' life and leaving him for the police.

Sometime later, Peter learns that Liz is moving away and that classmate Michelle Jones – whose nickname is "MJ" – will be replacing her as president of the decathlon team. Peter later declines Stark's invitation to join the Avengers and inspires Stark to bring an engagement ring to a press conference where Pepper Potts is present. Upon returning home, Peter discovers that Stark has returned his upgraded suit and puts it on just as May walks into his room.

In a mid-credits scene, an incarcerated Gargan approaches Toomes at the Raft and, after explaining that several criminals are banding together, asks him if he knows Spider-Man's identity only to receive a negative reply. In a post-credits scene, Captain America films a public service announcement on the importance of patience.

Cast

(L:R) Tom Holland, Laura Harrier, Tony Revolori, Jacob Batalon, Zendaya and director Jon Watts promoting Spider-Man: Homecoming at the 2016 San Diego Comic Con International.

Additionally, Bokeem Woodbine and Logan Marshall-Green both play different incarnations of The Shocker,[22] portraying Herman Schultz[18][23][24] and Jackson "Montana" Brice respectively;[9] both of which use modified versions of Crossbones' gauntlets that shoot vibro-blasts and are accomplices of Toomes.[18][25][26] Michael Chernus plays Phineas Mason / Tinkerer.[27][22] Kenneth Choi, who previously played Jim Morita in the MCU, plays Parker's high school principal who's a descendant of Jim, named Principal Morita.[28] Hannibal Buress plays Coach Wilson,[9] the school's gym teacher, which he described as "one of the dumbass characters that don't realize [Parker is] Spider-Man".[29][30] Martin Starr, who previously had a non-speaking role in The Incredible Hulk[31] credited as "Computer Nerd" and identified as Amadeus Cho by a novelisation (later deemed non-canonical) for that film, appears as Mr. Harrington,[9] a teacher who is also the academic decathlon coach.[32][33] Selenis Leyva is cast as Ms. Warren, one of Parker's teachers.[34][35] Isabella Amara,[36] Jorge Lendeborg Jr.,[36] J. J. Totah,[36] Abraham Attah,[37] Tiffany Espensen, [38] Angourie Rice,[39], Michael Barbieri[40][41] and Ethan Dizon play Peter's classmates Sally, Jason, Seymour, Abe, Cindy, Betty, Charles and Tiny, respectively.[9] Martha Kelly[42] has a minor role in the film as a tour guide. Michael Mando,[43] and Garcelle Beauvais,[44] appear respectively as Mac Gargan and Doris Toomes.[9] Spider-Man co-creator Stan Lee makes a cameo appearance as Gary.[9][45] Chris Evans and Paul Rudd cameo as Steve Rogers / Captain America,[46] and Scott Lang / Ant-Man in archival footage respectively while Gwyneth Paltrow reprises her role as Pepper Potts.[9] Jennifer Connelly provides the voice of K.A.R.E.N., the A.I. in Peter's suit,[47] while Kerry Condon reprises her role as the voice for F.R.I.D.A.Y..[9] Evans also shot new footage.

Production

Development

See also: The Amazing Spider-Man 2 § Canceled franchise and another reboot

"We want to play with Spider-Man in the high school years because frankly there've been five Spider-Man films and... there are so many things from the comics that haven't been done yet. Not just characters or villains or supporting characters, but sides to his character... I think it was midway through the first film that he graduated high school. At the beginning of the second Marc Webb film, he graduated high school. And some of my favorite Spider-Man arcs and Spider-Man stories, he's in high school for a lot of it. We want to explore that. That also makes him very, very different from any of our other characters in the MCU..."

—Kevin Feige, President of Marvel Studios[48]

Following the November 2014 hacking of Sony's computers, emails between Sony Pictures Entertainment Co-Chairman Amy Pascal and president Doug Belgrad were released stating that Sony wanted Marvel Studios to produce a new trilogy of Spider-Man films while Sony retained "creative control, marketing and distribution". Discussions between Sony and Marvel broke down, and Sony planned to proceed with its own slate of Spider-Man films.[49] However, in February 2015, Sony Pictures and Marvel Studios announced that they would release a new Spider-Man film with Kevin Feige and Pascal producing.[50] Sony and Walt Disney Studios, Marvel Studios' parent unit, reached an agreement; Sony would retain film distribution rights and Disney would control merchandising rights, a renewed extension from an earlier deal established in 2011.[51] Additionally, Sony would continue to pay Marvel Studios an undisclosed licensing fee for the character.[51] The character would first appear in an earlier Marvel Cinematic Universe film,[52] later revealed to be Captain America: Civil War.[53] Marvel Studios would explore opportunities to integrate MCU characters into future Spider-Man films, which Sony Pictures would continue to finance, distribute, and have final creative control over.[52] Lone Star Funds also co-financed the film with Sony, via its LSC Film Corporation deal.[54]

Feige stated that Marvel had been working to add Spider-Man to the Marvel Cinematic Universe since at least October 2014, when they announced their full slate of Phase Three films, saying, "Marvel doesn't announce anything officially until it's set in stone. So we went forward with that Plan A in October, with the Plan B being, if [the deal] were to happen with Sony, how it would all shift. We've been thinking about [the Spider-Man film] as long as we've been thinking about Phase Three."[55] It was revealed that Avi Arad and Matt Tolmach, producers for director Marc Webb's Amazing Spider-Man series, would serve as executive producers,[56] and that neither Webb nor Amazing Spider-Man actor Andrew Garfield would return for the film.[57] Sony was reportedly looking for an actor younger than Garfield to play Spider-Man,[56] with Logan Lerman and Dylan O'Brien considered front-runners to take the role.[58]

In March 2015, Drew Goddard was being considered to write and direct the film,[59][60] while O'Brien said he had not been approached for the role.[61] Goddard, who was previously attached to Sony's film based on the Sinister Six, later said he declined to work on the new film as he thought he "didn't really have an idea" for it, adding "it's very hard to say, 'Ok, now write a new movie,'" after spending a year working on the Sinister Six film and being in that mindset.[62] The next month, while promoting Avengers: Age of Ultron, Feige said the character of Peter Parker would be around 15 to 16 years old in the film,[48] which would not be an origin story since "there have been two retellings of that origin in the last [thirteen years, so] we are going to take it for granted that people know that, and the specifics."[55] Parker's Uncle Ben is mentioned in the film.[63] Later in April, Nat Wolff, Asa Butterfield, Tom Holland, Timothée Chalamet, and Liam James were under consideration by Sony and Marvel to play Spider-Man,[64] with Holland and Butterfield the front-runners.[65]

In May 2015, Jonathan Levine, Ted Melfi, Jason Moore, John Francis Daley, Jonathan Goldstein, and Jared Hess were being considered to direct the film.[66] Butterfield, Holland, Judah Lewis, Matthew Lintz, Charlie Plummer, and Charlie Rowe screen tested for the lead role against Robert Downey Jr., who portrays Tony Stark / Iron Man in the MCU, for "chemistry".[67][68] The six were chosen out of a search of over 1,500 actors to test in front of Feige, Pascal, and the Russo brothers, the directors of Captain America: Civil War.[68] By early June 2015, Levine and Melfi became the favorites to direct the film, with Daley, Goldstein, and Jon Watts also in consideration,[69] while Feige and Pascal narrowed the actors considered to Holland and Rowe, with both screen testing with Downey again. Holland also tested with Chris Evans, who portrays Steve Rogers / Captain America in the MCU, and emerged as the favorite.[67] On June 23, Marvel and Sony officially confirmed that Holland would star as Spider-Man, and that Watts would direct the film.[70] The Russos "were pretty vocal about who [they] wanted for the part", pushing to cast an actor close to the age of Peter Parker in order to differentiate from the previous portrayals. They also praised Holland for having a dancing and gymnastics background.[53] Watts was on the Civil War set for the filming of Spider-Man's scenes, in order to "see what they were doing with it" and provide "ideas about this and that."[71] On joining the MCU and directing the film, Watts said, "I was really excited about that, because the other movies have shown what I described as the Penthouse level of the Marvel world, what it’s like to be Thor, Iron Man, you know, a billionaire playboy and all of that stuff. But what’s great about Spider-Man is that he’s a regular kid and so by showing his story you also get to show what the ground level is like in a world where the Avengers exist".[18] Before getting the job of director, Watts created images of Nick Fury as Parker's mentor in the story in early "mood reels" saying, "I don’t know what the situation would be, but that would be a person he’d want to get in trouble with."[72]

Feige said the films of John Hughes would be a major influence and that Parker's personal growth and development would be just as important as his role as Spider-Man. He noted that "at that age, in high school, everything feels like life or death." He also said that the film hoped to use one of Spider-Man's rogues that have not been seen in film yet,[73] and that filming would begin in June 2016.[74] In July 2015, it was reported that Marisa Tomei had been offered the role of May Parker, Peter's aunt.[75] It was also revealed that Daley and Goldstein, after missing out on the director role, had begun negotiations to write the screenplay,[76] with both confirming shortly after that they had reach a deal to do so.[77] In October 2015, Watts said he was looking to make the film a coming-of-age story to see the growth of Parker, citing Say Anything..., Almost Famous, and Can't Buy Me Love as some of his favorite films in that genre.[78] In December, Oliver Scholl signed on to be the production designer for the film.[79]

Pre-production

Watts promoting Spider-Man: Homecoming at the 2016 San Diego Comic-Con International.

In January 2016, Sony shifted the film's release date from July 28 to July 7, 2017,[80] and revealed that the film would be digitally remastered for IMAX 3D in post-production.[81] J. K. Simmons expressed interest in reprising his role as J. Jonah Jameson from Sam Raimi's Spider-Man films.[82] In early March, Zendaya was cast in the film as Michelle, while Tomei was confirmed as May Parker.[83][84] The following month, Feige confirmed that characters from previous MCU films would appear,[85] and noted that the deal formed with Sony does not specifically denote which characters can and cannot crossover between the franchises,[86] saying the sharing between the studios was done with "good faith" in order "to have more toys to play with as we put together a story."[87] Feige expanded on the relationship between Sony and Marvel Studios, saying, "The agreement was that it is very much a Sony Pictures movie... we are the creative producers. We are the ones hiring the actor, introducing him in [Captain America: Civil War], and then working right now on the script and soon to be shooting".[86] Sony Pictures chairman Thomas Rothman further added that Sony has final greenlight authority, but are deferring creatively to Marvel.[88]

Also in April, at CinemaCon 2016, Sony announced the title of the film to be Spider-Man: Homecoming,[89][90] with Rothman explaining that it was both a reference to homecoming, a common high school tradition in the United States, and to the character returning to Marvel by joining the MCU.[90] Tony Revolori and Laura Harrier joined the cast as classmates of Parker's,[91][16] while Downey Jr. was confirmed to appear in the film as Stark.[92][93] Michael Keaton entered talks to play a villain,[94] but dropped out of discussions to join the film shortly thereafter due to scheduling conflicts with The Founder.[95][96] However, Keaton soon reentered talks for the role after a change in schedule for that film,[97][96] and closed the deal in late May.[97] In June, Michael Barbieri was cast as a friend of Parker's,[40][41] Kenneth Choi was cast as Parker's high school principal,[28] and Logan Marshall-Green was cast as another villain alongside Keaton's character,[25][43] while Donald Glover and Martin Starr joined the cast in undisclosed roles.[8][32] Regarding the diverseness of the cast, Watts said that since the film is set in Queens, "one of [the] most diverse places in the world... I just wanted [the cast] to reflect what that actually looks like."[71] Feige added, "As the comics have done, we want everyone to recognize themselves in every portion of our universe. With...[this cast] especially, it really feels like this is absolutely what has to happen and continue."[17] Feige added that this would help differentiate the film from previous iterations, which had all "been set in a lily-white Queens".[98]

Marvel made a conscious decision to not include or reference any characters who had appeared in previous Spider-Man films outside Peter and May Parker, and Flash Thompson, including The Daily Bugle. On the latter's exclusion, co-producer Eric Hauserman Carroll said, "We toyed with it for a while, but again, we didn’t want to go down that road right away, and if we do do a Daily Bugle, we want to do it in a way that feels contemporary."[63] Spider-Man's costume in the film has more technical improvements than previous suits, including the logo on the chest being a remote drone, an AI system similar to Stark's J.A.R.V.I.S., a holographic interface, a parachute, a tracking device for Stark to track Parker, a heater, an airbag, the ability to light up, and the ability to augment reality with the eye pieces. Stark also builds in a "training wheels" protocol, to initially limit Parker's access to all of its features. Carroll noted Marvel went through the comics and "pull[ed] out all the sort of fun and wacky things the suit did" to include in the Homecoming suit.[99] Spider-Man's web shooter have various settings, first teased at the end of Civil War, which Carroll explained, "he can adjust the spray, and he can even scroll through different web settings, like spinning web, web ball, ricochet web… you know, all of the stuff we can see him do in the comics... It’s kind of like a DSLR camera. He can shoot without it, or he can hold that thing a second, get his aiming right, and really choose a web to shoot."[63]

Filming

Principal photography began on June 20, 2016,[100] at Pinewood Atlanta Studios in Fayette County, Georgia,[101] under the working title Summer of George.[102] Salvatore Totino served as director of photography.[103] Filming also took place at Grady High School in Atlanta,[104] Downtown Atlanta,[105] the Atlanta Marriott Marquis,[106] Piedmont Park, the Georgia World Congress Center,[107] and Atlanta's West End neighborhood.[108] Holland said building New York sets in Atlanta was cheaper than actually filming in New York, a location closely associated with the character, though the production may "end up [in New York] for one week or two."[109] Casting continued after the start of production, with the inclusion of Isabella Amara, Jorge Lendeborg Jr., J. J. Totah,[36] Hannibal Buress,[29] Selenis Leyva,[34] Abraham Attah,[37] Michael Mando,[43] Tyne Daly,[11] Garcelle Beauvais, Tiffany Espensen,[44] and Angourie Rice in unspecified roles,[39] while Bokeem Woodbine joined as an additional villain for the film.[24]

At San Diego Comic-Con International 2016, Marvel confirmed the castings of Keaton, Zendaya, Glover, Harrier, Revolori, Daly and Woodbine, while revealing Zendaya, Harrier, and Revolori's roles as Michelle, Liz Allan and Thompson, respectively,[23][110][111][17] and announcing the casting of Jacob Batalon as Ned.[23][15] It was also revealed that the Vulture would be the film's villain, while the writing teams of Watts & Christopher Ford and Chris McKenna & Erik Sommers joined Goldstein & Daley in writing the screenplay,[23] from Goldstein & Daley's story. Harrier noted that the young actors in the film "constantly refer to ourselves as The Breakfast Club."[110] Shortly after, Martha Kelly joined the cast in an unspecified role.[42] In August, Michael Chernus was cast as Phineas Mason / Tinkerer,[27] while Jona Xiao joined the cast in an unspecified role,[112] and Buress revealed he was playing a gym teacher in the film.[30] In September 2016, it was revealed that Jon Favreau would reprise his role as Happy Hogan from the Iron Man series,[6] and filming concluded in Atlanta and moved to New York City. Locations in the latter included Astoria, Queens, St. George, Staten Island, Manhattan,[113][114][115] and Franklin K. Lane High School in Brooklyn.[63] Additionally, UFC fighter Tyron Woodley revealed he had been considered for a villain role in the film, but had to drop out due to a prior commitment with Fox Sports.[116] Principal photography wrapped on October 2, 2016, in New York City,[117] with some additional filming commencing later in the month in Berlin, Germany, near the Brandenburg Gate.[118]

Post-production

In November 2016, Feige confirmed that Keaton would play the Vulture,[119] the Adrian Toomes incarnation of the character,[120] while Woodbine was revealed as Herman Schultz / Shocker.[121][18] In March 2017, Harrier revealed the film was undergoing reshoots,[122] and it was revealed that Chris Evans would appear in a cameo as Steve Rogers / Captain America in an instructional fitness video.[46] Watts confirmed that the company Stark creates that leads Toomes on his villainous path in the film is Damage Control, which Watts felt "just fit in with our overall philosophy with the kind of story we wanted to tell" and created a lot of practical questions Watts wanted to use "to drive the story".[123] Watts also confirmed the film would have multiple post-credit scenes.[123][124] The following month, Starr explained that he was playing the academic decathlon coach at Parker's high school,[33] and Marshall-Green was said to be portraying another Shocker in the film.[26]

Music

Main article: Spider-Man: Homecoming (soundtrack)

While promoting Doctor Strange in early November 2016, Feige accidentally revealed that Michael Giacchino, who composed the music for that film, would be composing the score for Homecoming as well. Giacchino soon confirmed this himself.[125] Recording for the soundtrack began on April 11, 2017.[126] The score will include the theme from the 1960s cartoon series.[127] The soundtrack will be released by Sony Masterworks on July 7, 2017.[128]

Release

The world premiere of Spider-Man Homecoming at TCL Chinese Theatre.

Spider-Man: Homecoming held its world premiere at the TCL Chinese Theater in Hollywood on June 28, 2017,[129] and was released in the United Kingdom on July 5, 2017.[130] The film will be released in additional international markets on July 6,[131] and in the United States on July 7,[80] in 3D, IMAX,[70] and IMAX 3D.[81] The film was originally slated for release on July 28, 2017.[80] As a result of the agreement between Sony and Disney, Spider-Man Homecoming is the first MCU film since Captain America: The First Avenger (2011) not to be distributed by Walt Disney Studios Motion Pictures.

Marketing

Watts, Holland, Batalon, Harrier, Revolori, and Zendaya appeared at the 2016 San Diego Comic-Con to show an exclusive clip of the film,[23][132] which also had a panel at Comic Con Experience 2016.[133] The first trailer for Homecoming premiered on Jimmy Kimmel Live! on December 8, 2016.[134] Two versions were released, the one that debuted on Jimmy Kimmel Live! and an international version, with some different shots and dialogue. Feige thought there was enough of a difference between the two that "it would be fun for people to see both."[120]

On March 28, 2017, a second trailer debuted, after the footage had been screened at CinemaCon 2017 the night before.[135] Shawn Robbins, chief analyst at BoxOffice.com, noted that despite "more Twitter mentions" for the Justice League trailer also released in the same week as Homecoming's second trailer, "the sentiment scores [for Justice League] are very modest compared to clearer enthusiasm for Spider-Man." The Homecoming trailer was second for the week of March 20–26 in new conversations (85,859) behind Justice League (201,267), according comScore's PreAct service, which is "a tracking service utilizing social data to create context of the ever-evolving role of digital communication on feature films", thought it was first in cumulative conversations with 1,232,628.[136] An exclusive clip from the film was seen during the 2017 MTV Movie & TV Awards.[137]

On May 24, 2017, Sony and Marvel released a third domestic and international trailer.[138] Ethan Anderton of /Film enjoyed both trailers, stating Homecoming "has the potential to be the best Spider-Man movie yet. Having the webslinger as part of the Marvel Cinematic Universe just feels right".[139] TechCrunch's Darrell Etherington agreed, despite having initial reservations that the two trailers would only feature slight differences (the domestic focuses on Spider-Man's suit, while the international on the film's premise), noting, "You may have feelings about a tech-heavy Spider-Man suit or other aspects of this interpretation of the character, but it’s still shaping up to be better than any Spider-Man depicted in movies in recent memory."[140] Ana Dumaraog for ScreenRant said, "Whereas the second Spider-Man: Homecoming trailer arguably showed too much of the movie’s overarching narrative, this new trailer perfectly shows the right amount of new and old footages, with some extended scenes from previously-released snippets of the film." She also appreciated the attention to detail the trailers highlighted that Watts and the writers put into the film.[141] Siddhant Adlakha of Birth.Movies.Death disagreed with Dumaraog, feeling the trailers gave away too many details,[142] but enjoyed them overall, especially the "vlogging" aspect of the international trailer.[143] Collider's Dave Trombore expressed similar sentiments to Adlakha, feeling "Sony/Marvel are giving away everything for free" in the trailers, but did enjoy the vlogging aspect of the international trailer, calling it "the cleverer of the two".[144] comScore and its PreAct service noted 175,000 new social media conversations for the film after the trailers released, the most for the week.[145] For the following week, the week of May 29, 2017, comScore and its PreAct service once again noted social media conversations for the film, with over 67,000 new ones, again the most for the week.[146]

Alongside the release of the third trailers were domestic and international release posters.[138] The domestic poster was criticized for its "floating head" style,[147][142] which offers "a chaotic mess of people looking in different directions, with little sense of what the film will deliver."[147] Dan Auty for GameSpot called it a "star studded hot mess",[147] while Vanity Fair's Katey Rich felt the poster was "too bogged down by the many different threads of the Marvel universe to highlight anything that's made Spider-Man: Homecoming seem special so far."[148] Adlakha felt the posters released for the film "have been alright thus far, but these ones probably tell general audiences to expect a very bloated movie." Adlakha was more positive on the international poster, as he felt it was more "comicbook-y" and "looks like it could be an actual scene from the film."[142] Both Rich and Adlakha criticized the fact that Holland, Keaton and Downey appeared twice on the domestic poster, both in and out of costume.[148][142]

Sony also partnered with ESPN CreativeWorks to create cross-promotional television ads for Homecoming and the 2017 NBA Finals, which were filmed by Watts. The ads also featured the ability "to weave in a highlight from the game just moments after it" occurred.[149] The promos see Holland, Downey Jr., and Favreau reprise their roles from the film, with cameo appearances from Stan Lee, DJ Khaled, Tim Duncan, and Magic Johnson.[150][151][152][149][153] From the beginning of June 2017 until July 15, 2017, a Homecoming-inspired cafe opened in the Roppongi Hills complex in Tokyo. The cafe offered "arachnid-themed foods and drinks, including a Spider Curry, Spider Sense Latte and a sweet and refreshing Strawberry Spider Squash drink", as well as a free, limited-edition sticker with any purchase.[154] For the week ending on June 11, 2017, comScore and its PreAct service again noted social media conversations for the film, with nearly 88,000 new ones, the second of the week behind Black Panther.[155] In the middle of June, Sony released a mobile app, allowing users to "access" Parker's phone to "view his photos, videos, text messages, and hear voicemails from his friends", view an "AR Suit Explorer" to learn more about the technology in the Spider-Man suit, and use photo filters, GIFs and stickers of the character.[156] Sony and Dave & Buster's also announced an arcade game based on the film, playable exclusively at Dave & Buster's locations.[157] For the week ending on June 18, 2017, comScore and its PreAct service again noted social media conversations for the film, with nearly 93,000 new ones, the most for the week. The service also noted Spider-Man: Homecoming produced a total of 2.18 million conversations to date.[158]

A tie-in comic, Spider-Man: Homecoming Prelude, was released on June 20, 2017, collecting two prelude issues.[159] On June 30, 2017, Spider-Man: Homecoming - Virtual Reality Experience will be released on the PlayStation VR, Oculus Rift and HTC Vive for free, produced by Sony Pictures VR and developed by CreateVR. The virtual reality experience will allow users to experience how it feels to be Spider-Man, with the ability to hit targets with his web shooters and face off against the Vulture. Spider-Man: Homecoming - Virtual Reality Experience will also be available at select Cinemark Theatres in the United States and at the CineEurope trade show in Barcelona.[160] The Spider-Man: Homecoming App was released in June 2017, featuring original content set in the Marvel Cinematic Universe, including photographs, videos, messages and voicemails from "Peter Parker's phone". Tom Holland, Jon Favreau, Laura Harrier, Jacob Batalon, Zendaya respectively reprise their roles as Peter Parker, Happy Hogan, Liz, Ned and Michelle respectively.[161]

Reception

Box office projection

In May 2017, a survey from Fandango indicated that Homecoming was the second-most anticipated summer blockbuster behind Wonder Woman.[162] Also in the month, BoxOffice projected the film to earn $135 million in its opening weekend in the United States and Canada and $325 million for its total domestic gross.[163] By mid-June, BoxOffice adjusted their opening weekend total to $125 million and the film's total domestic gross to $301 million,[164] while Deadline.com listed "industry tracking" as having the film's debut to be $90–108 million.[165] Sony paid Disney an upfront fee in lieu of letting them receive any of the box office income.[166]

Critical response

The review aggregator website Rotten Tomatoes reported an approval rating of 92% based on 109 reviews, with an average rating of 7.6/10. The website's critical consensus reads, "Spider-Man: Homecoming does whatever a second reboot can, delivering a colorful, fun adventure that fits snugly in the sprawling MCU without getting bogged down in franchise-building."[167] On Metacritic, which uses a weighted average, the film has a score of 73 out of 100, based on 44 critics, indicating "generally favorable reviews".[168]

Owen Gleiberman of Variety said, "[T]he flying action has a casual flip buoyancy, and the movie does get you rooting for Peter. The appeal of this particular Spider-Boy is all too basic: In his lunge for valor, he keeps falling, and he keeps getting up."[169] Writing for TheWrap, Robert Abele said, "The result is a Spider-Man that feels a little more punchy, laugh-filled, and exciting than one might expect from a property that’s already been given plenty of chances to succeed."[170] The New York Times's Manohla Dargis stated, "Mr. Holland looks and sounds more like a teen than the actors who’ve previously suited up for this series, and he has fine support from a cast that includes Jacob Batalon as Peter’s best friend. Other good company includes Donald Glover, as a wrong-time, wrong-place criminal, and Martin Starr, who plays his teacher role with perfect deadpan timing."[171] Mike Ryan of Uproxx praised the film's light tone and performances, writing: "Spider-Man: Homecoming is the best Spider-Man movie to date. That does come with a caveat that Spider-Man: Homecoming and Spider-Man 2 are going for different things and both are great. But, tonally, I just love this incarnation of a Peter Parker who just loves being Spider-Man."[172]

Conversely, The Hollywood Reporters John DeFore found the film to be "occasionally exciting but often frustrating" and suggested it might have worked better "had Marvel Studios execs and a half-dozen screenwriters not worked so hard to integrate Peter Parker into their money-minting world."[173]

Sequels

In June 2016, Rothman stated that Sony and Marvel were committed to making future Spider-Man films.[88] By October 2016, discussions had begun for a second film, according to Holland, figuring out "who the villain is going to be and where we're going" in a potential sequel.[174] In December 2016, after the successful release of the first Homecoming trailer, Sony slated a sequel to the film for July 5, 2019.[175] Feige had stated that if additional films were made, an early idea Marvel had for them was to follow the model of the Harry Potter film series, having the plot of each film cover a new school year;[176] the first sequel is intended to follow Parker's junior year of high school, with a potential third film being set during his senior year.[108] In June 2017, Feige and Pascal were both keen on having Watts return to direct the sequel, which is expected to start filming in April or May 2018.[177]

Notes

  1. ^ As depicted in the 2016 film Captain America: Civil War.

See also

References

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