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It Ain't Me

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"It Ain't Me"
Song

"It Ain't Me" is a song by Norwegian DJ Kygo and American singer Selena Gomez. It was released by Sony and Ultra on 17 February 2017 as the first single from Kygo's upcoming second studio album. The song was written by Kygo, Gomez, Andrew Watt, Brian Lee and Ali Tamposi. It was produced by Kygo, Watt, Ben Rice and Louis Bell. A tropical house song, "It Ain't Me" comprises an acoustic guitar line, and a build-drop arrangement in its chorus featuring pulsing piano notes, bass, synthesizers, finger-snap claps and pan flute melodies. Gomez sings the track in a husky tone, while in the chorus her vocals are reduced to recurring syllables. The lyrics are nostalgic and narrate a past relationship ruined by alcoholism and partying too often.

In addition to debuting at number one in Norway, the song attained a top five peak in Australia, Austria, Belgium, Canada, the Czech Republic, Denmark, Finland, Germany, Greece, Hungary, Ireland, the Netherlands, New Zealand, Poland, Portugal, Slovakia, Sweden and Switzerland. It also reached the top 10 in France, Italy, Spain, the United Kingdom and the United States.

Writing and recording

The lyrics of "It Ain't Me" were written by Andrew Watt, Brian Lee and Ali Tamposi.[1] With Watt previously working with Kygo, the DJ's manager Myles Shear contacted Watt for a session with Kygo which Watt also facilitated for Lee and Tamposi.[2] During their session for "It Ain't Me", they initially found the track very poor, but were trying to salvage it. Kygo and Shear suggested that they continue working on the song. After Kygo and Shear had left, Tamposi told Watt and Lee to play guitar and "Fleetwood Mac it", spawning a 45-minute jam session as well as the demo of "It Ain't Me", a simple acoustic guitar recording with Tamposi on vocals.[1]

Watt, Lee and Tamposi then asked Kygo to return to their studio to hear "It Ain't Me" for a second time. Tamposi recalled, "When they pushed the space bar to play the song, [Kygo] went from this very sweet, polite, charming young man to this super-human producer guy. I was watching his eyes go back, left and right, just mapping out how he envisioned the production of the song. He was extremely excited".[1] Lee and Tamposi then left for Kygo and Watt to work on the production where they followed the melodies and message of the demo.[1] According to Tamposi, the producers brought the song to life.[2]

The three songwriters would usually spend several months pitching their songs to different singers, but with "It Ain't Me" Gomez heard it about a month afterward and recorded it a few days later.[2][3] Tamposi was called back for the vocal sessions with Gomez where they shared a similar emotional vision for "It Ain't Me", basing it on their own personal experiences. Recalling the sessions, Tamposi said she was impressed with Gomez's involvement and the ideas she came up with for the song.[1]

Music and lyrics

A tropical house song,[4] "It Ain't Me" is composed in the key of A minor and is set in the time signature of alla breve at a tempo of 100 beats per minute. Gomez's vocal range spawns from the low note G3 to the high note E5, while the music follows the chord progression of Am–C–F–C–F–C–G.[5] The song carries a calm tone and a drop common in tropical house music, but is complimented by an equal measure of electronic and pop rock elements.[6][7] The track starts with a folk-like acoustic guitar riff.[8] It is followed immediately by Gomez singing the first verse in a husky tone.[9] As the song develops, a steady bass and synthesizers are heard.[6] The production is subtle and varied with finger snaps sometimes being louder than the kick drum, and the guitar riff and piano notes alternating in and out. In the pre-chorus, Gomez is accompanied by background vocals that pertain to the sound of a choir.[8]

The chorus has a new melodic arrangement and a crescendo.[8][10] It is ensued by chord-buoyed builds and drops comprising finger snaps and pan flute melodies.[11] The same synthesizers from the verses are repeated with a piano in the background.[6] Gomez's vocals in the drop are reduced to syllables from her verses such as a recurring "whiskey neat" and are accompanied by percussion instruments.[8] "It Ain't Me" is a breakup song with a theme of nostalgia.[12] The lyrics are about standing up for yourself in the face of a toxic relationship.[13] Gomez narrates the regret of a previous relationship ruined by her former lover's habits of drinking and partying too often.[8] The lyrics specifically address alcohol abuse, a type of alcoholism.[14] Tamposi explained that "It Ain't Me" is about a woman finding the strength to walk away from a toxic relationship despite the pressure she receives from society to stand by her man.[1] Although the lyrics are sombre, the song has a distinctly uplifting and empowering sound.[14]

Release

In early February 2017, "It Ain't Me" was registered on the American Society of Composers, Authors and Publishers (ASCAP) database.[15] Gomez first teased the single with two Instagram stories on 3 February 2017. The first teaser showed a half-profile of the singer with a black "X" over her mouth as a 10-second snippet plays with the lyrics, "I had a dream / we were back to 17 / summer nights and liberties / never growing up," while the second teaser was a snippet of the song's beat.[16] Gomez later revealed the single's cover art and release date on Instagram on 13 February 2017, and shared three teasers of the song on Snapchat the following day.[17][18] "It Ain't Me" was released for digital download by Sony and Ultra Music on 17 February 2017 as the first single from Kygo's upcoming second studio album.[3] A remix of the song featuring actor Vin Diesel was released on Facebook on 18 February 2017.[19] "It Ain't Me" was sent to contemporary hit radio in the US on 28 February 2017.[20]

Critical reception

"It Ain't Me" received positive reviews from music critics.[21] Matt Medved of Billboard magazine regarded it as one of Gomez's most mature-sounding releases and appreciated Kygo's usage of her vocals, adding that the song showed both collaborators' "best sides".[11] Similarly, Alexia Hernandez of Entertainment Weekly deemed it "perhaps her most mature tune to date".[22] In The New York Times, Jon Pareles described the track as a "righteous kiss-off", complimenting the subtle and varied production.[8] Pedro Pincay of Vibe magazine said Kygo and Gomez "cooked up something special".[12] Kat Bein of Billboard magazine placed "It Ain't Me" at number one in her list of ten best Kygo songs writing that Gomez's "powerful and strong" vocals took "Kygo's collaborative vocal game to a whole new level" and the chorus arrangement brought "a certain edginess new to Kygo's catalogue", concluding that the song showed growth and "maybe heralds a new era of Kygo's sound".[10]

Chart performance

In the US, "It Ain't Me" debuted at number 93 on the Billboard Hot 100, selling 19,000 copies and accumulating 1.7 million streams in its first day.[23] Following its first full week of tracking, the song climbed to number 12, aided by sales of 67,000 copies, 15.5 million streams and a 19 million airplay audience.[24] "It Ain't Me" became Kygo's highest-charting single in the US, surpassing the number 92 peak of his 2014 single "Firestone", and marked Gomez's eighth top 20 entry in less than four years, continuing her "chart hot streak" according to Gary Trust of Billboard magazine.[4] As of May 2017, the song has sold 484,000 copies in the United States.[25] It peaked at number 10 making it Kygo's first top 10 and Gomez's seventh top 10 overall.

"It Ain't Me" debuted at number nine on the UK Singles Chart with first-week sales of 31,380 units, giving Kygo his second top 10 single in the UK and Gomez her third.[26] It rose to number seven in its second week, selling 33,466 units.[27] In Australia, "It Ain't Me" debuted at number nine on the ARIA Singles Chart becoming both Kygo and Gomez's first top 10 debut and highest-charting single in the country, as well as Kygo's second top 10 entry after "Firestone" and Gomez's third following "Good for You" and "We Don't Talk Anymore".[28]

Music video

A music video, directed by Philip R. Lopez, was released on 24 April 2017 on Kygo's official Vevo channel.[29] The video revolves around a couple involved in a motorcycle accident. The boyfriend (played by Nathan Mitchell) is rendered comatose while the girlfriend (played by Georgia Fowler) sits in the hospital room, watching over him. In his comatose state, the boyfriend imagines walking through a forest and coming across his lover in a dress. At various points, she is seen handling butterflies. The two slowly break into dance in the dream world, which coincides with the girlfriend dancing around the hospital room in reality. Eventually the boyfriend awakens from his coma, only to find that he is alone in his hospital room. A butterfly is seen perched on his cheek.[30]

Track listing

  • Digital download[31]
  1. "It Ain't Me" – 3:40
  1. "It Ain't Me" (Tiësto's AFTR:HRS Remix) – 3:12

Credits and personnel

Credits adapted from Qobuz.[33]

  • Kygo – composer, producer
  • Selena Gomez – composer, vocals
  • Andrew Watt – guitar, producer, vocal producer, composer, songwriter
  • Brian Lee – composer, songwriter
  • Ali Tamposi – composer, songwriter
  • Tom Coyne – mastering engineer
  • Serban Ghenea – mixing engineer
  • Ben Rice – vocal producer
  • Louis Bell – vocal producer

Charts

Chart (2017) Peak
position
Australia (ARIA)[34] 4
Austria (Ö3 Austria Top 40)[35] 2
Belgium (Ultratop 50 Flanders)[36] 4
Belgium (Ultratop 50 Wallonia)[37] 2
Canada (Canadian Hot 100)[38] 2
Canada CHR/Top 40 (Billboard)[39] 1
Canada Hot AC (Billboard)[40] 6
Colombia (National-Report)[41] 38
Colombia Anglo (Monitor Latino)[42] 4
Croatia (HRT)[43] 1
Czech Republic (Rádio – Top 100)[44] 2
Czech Republic (Singles Digitál Top 100)[45] 3
Denmark (Tracklisten)[46] 2
Ecuador (Monitor Latino)[47] 20
Euro Digital Songs (Billboard)[48] 5
Finland (Suomen virallinen lista)[49] 3
France (SNEP)[50] 5
France Streaming Songs (SNEP)[51] 9
Invalid chart entered Germany2 2
Germany (Airplay Chart)[52] 2
Greece Digital Songs (Billboard)[53] 4
Hungary (Dance Top 40)[54] 35
Hungary (Rádiós Top 40)[55] 2
Hungary (Single Top 40)[56] 5
Hungary (Stream Top 40)[57] 10
Ireland (IRMA)[58] 2
Israel (Media Forest TV Airplay)[59] 7
Italy (FIMI)[60] 8
Latvia (Latvijas Top 40)[61] 6
Lebanon (The Official Lebanese Top 20)[62] 1
Luxembourg Digital Songs (Billboard)[63] 4
Malaysia (RIM)[64] 3
Mexico (AMPROFON)[65] 16
Mexico Airplay (Billboard)[66] 6
Mexico Ingles Airplay (Billboard)[67] 2
Mexico General (Monitor Latino)[68] 11
Mexico Anglo (Monitor Latino)[69] 3
Netherlands (Dutch Top 40)[70] 2
Netherlands (Mega Top 50)[71] 24
Netherlands (Single Top 100)[72] 3
New Zealand (Recorded Music NZ)[73] 3
Norway (VG-lista)[74] 1
Panama Anglo (Monitor Latino)[75] 13
Philippines (Philippine Hot 100)[76] 27
Poland (Polish Airplay Top 100)[77] 5
Portugal (AFP)[78] 4
Russia Airplay (Tophit)[79] 22
Scotland (OCC)[80] 3
Slovakia (Rádio Top 100)[81] 9
Slovakia (Singles Digitál Top 100)[82] 2
Slovenia (SloTop50)[83] 7
Spain (PROMUSICAE)[84] 6
Sweden (Sverigetopplistan)[85] 2
Switzerland (Schweizer Hitparade)[86] 3
UK Singles (OCC)[87] 7
UK Dance (OCC)[88] 2
US Billboard Hot 100[89][90] 10
US Adult Contemporary (Billboard)[91] 18
US Adult Top 40 (Billboard)[92] 6
US Dance/Electronic Songs (Billboard)[93] 2
US Dance Club Songs (Billboard)[94] 7
US Mainstream Top 40 (Billboard)[95] 2
US Rhythmic (Billboard)[96] 17
Venezuela English (Record Report)[97] 2

Certifications

Region Certification Certified units/sales
Australia (ARIA)[98] 2× Platinum 140,000
Austria (IFPI Austria)[99] Gold 15,000
Belgium (BEA)[100] Platinum 20,000
Canada (Music Canada)[101] 3× Platinum 0
Denmark (IFPI Danmark)[102] Platinum 60,000
France (SNEP)[103] Platinum 150,000
Italy (FIMI)[104] 2× Platinum 100,000
New Zealand (RMNZ)[105] Platinum 30,000
Spain (PROMUSICAE)[106] 2× Platinum 80,000
Switzerland (IFPI Switzerland)[107] Gold 10,000
United Kingdom (BPI)[108] Platinum 600,000
United States (RIAA)[109] Platinum 1,000,000

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
Sales+streaming figures based on certification alone.

Release history

Region Date Version Format Label Ref.
Worldwide 17 February 2017 Single Digital download [31]
7 April 2017 Tiësto's AFTR:HRS Remix [32]

References

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