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Geniusmatcher

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MAlly
Developer(s)Geniusmatcher LTD
Preview release
0.73 (beta) (iOS);
0.53 (beta) (Android); / May 6, 2014
Operating systemAndroid, iOS, Windows
TypeIndoor Positioning System
LicenseCommercial proprietary software
Websitegeniusmatcher.com

Geniusmatcher is an Israeli company[1] based in Haifa, founded in 2012 by Frida Issa[2][3] and Pablo Garcia-Morato Fernandez-Baillo. They have created a patented platform combining computer vision and 3D technology to create one hardware free solution for mapping, positioning and navigating in any indoor location. Their first product for shopping centers, MALLY ( My Mall in Hebrew מולי ), with its interactive 3D maps, tells the visitor Where is he standing, What is around him, How to get to each spot and Who is there to share his experience with. The platform is an end-to-end solution, dynamic content and notification support, with 2D to 3D automatic conversion, managed in the cloud and displayable on all mobile devices.

On February, 2014, the company joined Wayra,[4][5] the Telefonica global accelerator and opened offices in London and Madrid ( managed by Jorge García-Morato - Geniusmatcher's COO ).

Technology

Mally differs from other traditional indoor navigation solutions as it is hardware free and user oriented, targeted to help users find their way and understand perfectly their environment. Flat maps are difficult to understand and to describe the real world. Mally 3D Maps provide the user an immersive experience merging reality with the virtual world.[6] Mally uses the smartphone or tablet built in camera to locate the users where GPS does not work or is not accurate enough. There is no extra hardware required or installations. The system detects the user's exact position and sets it over the 3D Map.[7]

Content

The content is published by the platform customers, initially shopping centres. They access a CMS where the can both create the 3D maps automatically by scanning 2D plans ( png, jpeg, pdf ) and they can create and assign all the content to be displayed ( shops info, offers, events, etc ).

References

  1. ^ "Lost in the shopping mall? Israeli innovators map future of indoor GPS". http://www.jpost.com. {{cite web}}: External link in |publisher= (help)
  2. ^ "Find your way around the mall with Mally". http://www.calcalist.co.il. {{cite web}}: External link in |publisher= (help)
  3. ^ "אומת הסטארט־אפ". http://www.calcalist.co.il. {{cite web}}: External link in |publisher= (help)
  4. ^ "Meet The 13 Startups Wayra U.K. Is Accelerating In 2014". TechCrunch.
  5. ^ "למרות השפע בארץ: לבחור דווקא באקסלרטור מחו"ל". http://startisrael.co.il. {{cite web}}: External link in |publisher= (help)
  6. ^ "Don't enter a mall without MALLY". https://www.youtube.com. {{cite web}}: External link in |publisher= (help)
  7. ^ "MALLY First Release Guide". https://www.youtube.com. {{cite web}}: External link in |publisher= (help)
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