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Preetika Rao

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Preetika Rao
Rao walks for the BETI show at IIJW 2015
Born
Preetika Rao
NationalityIndian
EducationSophia College
Occupation(s)Actress, Model, Journalist, Singer, Blogger
Years active2012–present
Known forBeintehaa as Aaliya
RelativesAmrita Rao (sister)

Preetika Rao is an Indian model, actress, writer and singer known for her role in the Hindi language television series Beintehaa.[1][2]

Personal life

Rao's father owns an advertising agency in Mumbai and her sister, Amrita Rao, is an award-winning Bollywood actress. Rao graduated majoring in History from Sophia College, while also acquiring a diploma in advertising and journalism.[2][3]

Career

As a teen-model, Rao started her modelling career with an advertisement for Cadbury Dairy Milk, along with Amitabh Bachchan, directed by Shoojit Sarkar, She moved on to have a successful modelling career with forty plus tvc and print campaigns to her credit.[4] After her career in modelling, she went to do film journalism for South Side, Chennai Times, Mumbai Mirror, Bangalore Mirror, Indian Forums, Deccan Chronicle and the Asian Age.

In order to pursue her academic degree, Rao chose to let-go off some big offers from Bollywood that came her way including offer’s for movies like Jaane Tu... Ya Jaane Na (2008) and Aashiqui 2 (2013).[5]

Rao made her acting debut with the Tamil romantic film Chikku Bukku (2011) with Media One Global Ent Pvt Ltd, the makers of Tamil movie Jeans and Rajnikanth’s Kochadaiiyaan.[3] However Rao quit South movies for a diploma course in broadcast journalism from the New York Film Academy.[6]

In 2014, Rao made the transition from regional cinema to national television with the popular television serial Beintehaa aired on Colors TV, playing the role of Aaliya Zain Abdullah which made her a household name. Rao won the Best Actress Award at the Kalakar Awards, held at Kolkata in January 2015,[7] along with the Zee Gold Best Debut.[8]

Filmography

Year Film Role Notes
2012 Chikku Bukku Meenal (Tamil)
2012 Priyudu Madhu Latha (Telugu)
2015 Rebel (Kannada)

Television

No. Name Role Channel Year Notes Co-star
1. Beintehaa Aaliya Zain Abdullah Colors TV 2013-2014 (Lead role) Harshad Arora
2. Love Ka Hai Intezaar Mohini Mathur Star Plus 2017 present (Lead role) Mohit Sehgal

Special appearence

No. Name Role Channel Year
1. Bigg Boss Season 7 Guest Colors TV 2013
2. Jhalak Dikhhla Jaa Season 7 Guest Colors TV 2014
3. Box Cricket League Guest Colors TV 2014

Award and nominations

Year Award Category Work Result
2014 Zee Gold Awards Best Jodi
(with Harshad Arora)
Beintehaa Won
2014 Zee Gold Awards Best Debut Actor Won
2014 Indian Television Academy Awards GR8! ON-Screen Couple Of The Year
(with Harshad Arora)
Won[9]
2014 Indian Television Academy Awards Desh Ki Dhadkan – Best Actress Nominated
2014 Indian Telly Awards Best Fresh New Face (Female) Won
2015 23rd Kalakar Awards Best Actor Won[10]

References

  1. ^ Moviebuzz (2010). "Preetika on her debut and her dreams". Sify. Retrieved 14 December 2010.
  2. ^ a b Raghavan, Nikhil (1 December 2010). "A journey begins..." Chennai, India: The Hindu. Retrieved 1 December 2010.[dead link]
  3. ^ a b Rajamani, Radhika (29 November 2010). "'I'm a strong believer in karma'". Rediff. Retrieved 29 November 2010.
  4. ^ Rajamani, Radhika (2010). "Meet Arya's new heroine in Chikku Bukku". Rediff. Retrieved 9 July 2010.
  5. ^ Preetika Rao: I don’t repent refusing Aashiqui 2 – Times of India. Timesofindia.indiatimes.com (11 July 2014). Retrieved on 14 May 2016.
  6. ^ Kavirayani, Suresh (6 May 2012). "Preetika goes back to School!". The Times Of India. Retrieved 9 September 2016.
  7. ^ ‘Kolkata was a well planned spiritual trip’ – Preetika Rao. TheTellyTimes.com (19 January 2015). Retrieved on 14 May 2016.[dead link]
  8. ^ Narayan, Girija. (21 May 2014) Zee Gold Awards 2014 Complete List Of Winners – Filmibeat. Entertainment.oneindia.in. Retrieved on 14 May 2016.
  9. ^ "The 14th Indian Television Academy Awards 2014". indiantelevisionacademy.com. Archived from the original on 7 November 2014.
  10. ^ "Winners List of 23rd Annual Kalakar Awards 2015". India Telly Talkies. 22 January 2015.