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Reputation (album)

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Reputation
Studio album by
Taylor Swift
ReleasedNovember 10, 2017 (2017-11-10)
LabelBig Machine
Producer
Taylor Swift chronology
1989
(2014) 		Reputation
(2017)
Singles from Reputation
  1. "Look What You Made Me Do"
    Released: August 25, 2017

Reputation (stylized as reputation) is the upcoming sixth studio album by American singer-songwriter Taylor Swift. It is scheduled for release on November 10, 2017, through Big Machine Records.[1]

Release

On August 18, 2017, Swift wiped all posts from her social media accounts, as well as her official website.[2] A few days later, Swift posted a series of clips of a snake,[3] which referenced her feuds with Kanye West, Katy Perry, Calvin Harris and Kim Kardashian the previous year.[4] Fans speculated that Swift was about to announce an upcoming album.[2][5] On August 23, Swift announced the album on her Instagram, revealing the album cover art and release date.[3] Reputation is scheduled to be released on November 10, 2017.[6][7] The album's lead single, "Look What You Made Me Do", was released on August 25, 2017.[8][9] The album will also be released with two editions of a magazine, also titled Reputation, and available exclusively at Target.[8] On September 2, Swift teased a second song during ABC’s Saturday Night Football telecast and was later posted on Instagram, titled "...Ready for It?", previewing the new track.[10] The song was released on September 3, 2017. Rumors says there will be a title track called, "Reputation". The lyrics goes like this:

There will be no further explanation

There will just be reputation.

Promotion

UPS has announced it will be the "Official Delivery Partner" for Reputation.[11] UPS trucks in select cities will feature a decal of the Reputation album cover. UPS is encouraging fans to take pictures of the trucks and post images to Twitter with a hashtag for an "improved opportunity" to buy concert tickets.[12]

Swift is also partnering with Ticketmaster in a bundling program; those who would like to purchase tickets for Swift's upcoming live concerts can sign up to be put on a wait list, and can also gain wait list priority through a variety of methods, including purchasing merchandise and pre-ordering Reputation.[11][13] The program ends on November 28, 2017 when fans will receive further instructions on how to purchase tickets.[14]

Singles

On August 25, 2017 "Look What You Made Me Do" was released as the lead single from Reputation. The song shattered dozens of records including the most Spotify streams in a 24 hour period by any artist and becoming the fastest female artist to reach the number one slot on US iTunes.[15] It hit number one on Billboard Hot 100 with the biggest sales and streaming figures of the year, becoming the fifth song by Swift to top the chart and also the first solo number one by a woman since Adele's "Hello" in 2015.[16] Its accompanying music video later premiered at the 2017 MTV Video Music Awards and was viewed 43.2 million views on YouTube in its first 24 hours, breaking the 27.7 million view debut by Adele's "Hello" video in 2015.[15]It topped the charts in twenty one countries.

Promotional singles

On September 2, 2017 Swift teased on Instagram that the first track off Reputation, titled "...Ready for It?", was going to be released as a promotional single.[17] It was the first promotional single. It was made available for digital download as a instant grat with the pre-order of Reputation on September 3, 2017.[18] It reached number 3 in Australia, number 4 in the United States, and number 7 in the United Kingdom.[19][20][21]

Track listing

Standard edition[22]
No.TitleWriter(s)Producer(s)Length
1."...Ready for It?"
  • Martin
  • Shellback
  • Payami
3:28
6."Look What You Made Me Do"
Antonoff[23]3:31
Japanese deluxe edition – Bonus DVD[24]
No.TitleLength
1."Look What You Made Me Do" (Music Video)4:16
2."Look What You Made Me Do" (Lyric Video)3:35
3."Look What You Made Me Do" (Making Of) 
Total length:20:00

Release history

Region Date Format(s) Label Ref.
United States November 10, 2017
Big Machine [22][25]

References

  1. ^ Lynch, Joe (August 23, 2017). "Taylor Swift Reveals New Album 'Reputation' Coming In Nov., First Single Out Thursday". Billboard. Retrieved August 24, 2017.
  2. ^ a b Hoffman, Ashley (August 18, 2017). "Taylor Swift Blacks Out Her Social Media. Internet Melts". Time. Retrieved August 25, 2017.
  3. ^ a b Stolworthy, Jacob (August 23, 2017). "Taylor Swift Reputation: Singer unveils new album name, cover and release date". The Independent. Retrieved August 23, 2017.
  4. ^ Bruner, Raisa (August 24, 2017). "Taylor Swift Has a History With Snakes: Here's the Backstory". Time. Retrieved August 25, 2017.
  5. ^ McDermott, Maeve (August 21, 2017). "Is Taylor Swift releasing new music? Her mysterious snake videos hint yes". USA Today. Retrieved August 25, 2017.
  6. ^ Park, Andrea (August 23, 2017). "Taylor Swift announces 6th album, 'Reputation'". CBS News. Retrieved August 23, 2017.
  7. ^ Maslow, Nick (August 23, 2017). "Taylor Swift announces new album, Reputation". MSN. Retrieved August 23, 2017.
  8. ^ a b Aswad, Jem (August 24, 2017). "Taylor Swift's New Single, 'Look What You Made Me Do,' Arrives". Variety. Retrieved August 24, 2017.
  9. ^ "Look what you made us do: Critics slam Taylor Swift's comeback single". USA Today. Retrieved August 25, 2017.
  10. ^ "@taylorswift (Instagram story; only available for 24 hours)". Instagram. Retrieved September 3, 2017.
  11. ^ a b Framke, Caroline (August 25, 2017). "With Reputation, Taylor Swift has learned to stop worrying and love capitalism". Vox. Retrieved August 26, 2017.
  12. ^ "UPS Is The Official Delivery Partner For Taylor Swift's 6th Studio Album reputation". UPS Pressroom. Atlanta, GA: United Parcel Service. August 25, 2017. Retrieved August 27, 2017.
  13. ^ Timmothy J., Seppala (August 25, 2017). "Feed the Taylor Swift hype machine for a better chance at tickets". Engadget. Retrieved August 26, 2017.
  14. ^ "Swift Tix powered by Ticketmaster Verified Fan". Ticketmaster. August 25, 2017. Retrieved September 3, 2017. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  15. ^ a b McIntyre, Hugh. "Taylor Swift's 'Look What You Made Me Do' Video Has Shattered YouTube Records". Forbes. Retrieved September 3, 2017. {{cite news}}: Cite has empty unknown parameter: |dead-url= (help)
  16. ^ Trust, Gary (September 5, 2017). "Taylor Swift's 'Look What You Made Me Do' Leaps to No. 1 on Hot 100 With Top Streaming & Sales Week of 2017". Billboard. Retrieved September 5, 2017.
  17. ^ "Surprise! Taylor Swift Teases New Song 'Ready for It' — and the Fans Are Already Loving It". PEOPLE. September 2, 2017. Retrieved September 3, 2017.
  18. ^ Kreps, Daniel (September 3, 2017). "Hear Taylor Swift's Assertive New Song '...Ready for It?'". Rolling Stone.
  19. ^ "Taylor Swift's "Look What You Made Me Do" Keeps #1 In Australia; "Ready For It" Debuts At #3". Headline Planet. September 9, 2017. Retrieved September 18, 2017.
  20. ^ "Taylor Swift at Nos. 1 & 4 on Billboard Hot 100, as Cardi B Moves Up to No. 2". Billboard. Retrieved September 18, 2017.
  21. ^ "Taylor Swift's "Ready For It" Debuts At #7 In UK; Demi Lovato's "Sorry Not Sorry" Also Joins Top 10". Headline Planet. September 8, 2017. Retrieved September 18, 2017.
  22. ^ a b "reputation by Taylor Swift on iTunes". iTunes Store (US). Retrieved August 25, 2017.
  23. ^ Battan, Carrie (August 25, 2017). "Taylor Swift's Radical Transformation in Her New Song, "Look What You Made Me Do"". The New Yorker. Retrieved August 25, 2017.
  24. ^ "Reputation (Japan Deluxe Edition) [w/ DVD, Limited Edition] Taylor Swift CD Album". CDJapan. Retrieved September 17, 2017.
  25. ^ "Taylor Swift – reputation – Amazon.com Music". Amazon.com. ASIN B0754BBDF1. Retrieved August 26, 2017.
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