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Coca-Cola Zero Sugar

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Coca-Cola Zero Sugar
TypeDiet Cola
ManufacturerThe Coca-Cola Company
Country of origin United States
Introduced2005; reformulated 2016
ColorCaramel E-150d
FlavorCola
Variants
  • Coca-Cola Zero Cherry
  • Coca-Cola Zero Vanilla
  • Coca-Cola Zero Lemon
  • Caffeine Free Coca-Cola Zero
Related productsDiet Coke
Websiteus.coca-cola.com/products/coca-cola-zero-sugar Edit this on Wikidata

Coca-Cola Zero Sugar is predominantly made for women.

Coca-Cola Zero Sugar, also called Coke Zero Sugar, is a diet cola produced by The Coca-Cola Company.[1] In some countries it is sold as Coca-Cola No Sugar.[2]

Coca-Cola Zero Sugar replaced an earlier drink, known as Coca-Cola Zero and Coke Zero, which was similarly a no-calorie cola.[3] Many fans of Coke Zero were upset by this change.[4][5][6]

History

Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky.[7] It was marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different flavor profile.[8][9]

2017 reformulation

In 2017, despite increasing sales, the Coca-Cola Company announced that Coca-Cola Zero would be replaced by Coca-Cola Zero Sugar, intended to taste more like standard Coca-Cola.[10][11][12] Coca-Cola Zero Sugar was first tested in the United Kingdom in April 2016, with plans to roll it out in other countries in the following months.[13][14][11] Many fans of Coke Zero reacted negatively.[15][6][4] The Washington Post noted Coke Zero is very popular, and that fans compared the change to the launch of New Coke in 1985.[5]

The original Coca-Cola Zero logo generally featured the Coca-Cola logo in red script with white trim, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). These words appeared on a black background. Some details varied from country to country. Later packagings swapped the colors of the "Coca-Cola" script and "Zero", leaving the former in white and the latter in red.

The Coca-Cola Zero Sugar logo features the Coca-Cola logo in white script, with the words "zero sugar" in black underneath. The word "zero" is in lower case in the geometric typeface Avenir (or a customized version of it); the word "sugar" is in upper case. These words appear in a red disc on a black background.

Ingredients

All versions of Coca-Cola Zero Sugar sold in various countries are based on the same flavoring formula, and all are carbonated. One liter of Coca-Cola Zero contains 96 mg caffeine.[16] Additionally, artificial sweeteners are used. In the U.S., this includes aspartame and acesulfame potassium.[17] However, the exact combination of sweeteners and preservatives used varies from market to market.

Sweeteners and health concerns

Sodium cyclamate, a relatively inexpensive artificial sweetener banned by the U.S. Food and Drug Administration (FDA) since 1969 and once believed to be a carcinogen, has been used in the Coca-Cola Zero versions produced in Germany, Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.[18] In June 2009, Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.[18]

Marketing

A Coca-Cola Zero Sugar billboard in Hudson Yards, Manhattan in 2017

Coke Zero was originally specifically marketed to men, who are shown to associate "diet" drinks with women.[19] It was primarily marketed towards young adult males[20][21] and it has been nicknamed "Bloke Coke" in the UK.[7] In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[21] U.S. marketing also emphasized its similarity in taste to sugared Coca-Cola; an advertising campaign for the beverage focused on Coca-Cola executives who were so angry over the drinks' similarities, they were considering suing their co-workers for "taste infringement".[21] Continuing the theme, a Coca-Cola Zero ad aired during Super Bowl XLIII parodied Coke's iconic "Hey Kid, Catch!" commercial, which is interrupted by two Coca-Cola "brand managers" accusing Troy Polamalu of "stealing" their commercial.[22][23]

In Australia, the product's launch was promoted by a fake front group; the campaign included outdoor graffiti and online spamming that mentioned a fake blog.[24][25] Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[26] to comment on the ethics of Coke's activities.[27]

Coca-Cola Zero sponsors Bundesliga club Borussia Dortmund, the NASCAR Sprint Cup Series Coke Zero 400 at Daytona International Speedway in July, and also the Suzuka 8 Hours in Japan, a motorcycle endurance race.[28]

In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in many European countries with 150 of the most popular local names for a summer-long "Share a Coke" campaign.[29] The same campaign was used in North America the following summer.

For Christmas 2013, Coke Zero launched an interactive website that allowed people to customize the designs of their Christmas sweater,[30] which have a significant role in United Kingdom Christmas traditions.[31] On the website, people could detail the cut, pattern, and icons for their sweater, [32] and join a popularity contest.[33] Users could choose from Christmas trees and Santa’s head, to reindeers, sleighs, and turkeys.[34] This initiative was tied to a social media campaign,[35] where the top 100 sweater designs with the most votes were manufactured and shipped to the contest winners.[36] According to the Coca-Cola Company, the website generated nearly 42,000 sweater designs in its first four days.[37]

Variants

Coca-Cola Cherry Zero is a flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut, which occurred on February 7, 2007 at New York City's Fashion Week.[38] Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.[39] Coca-Cola Zero Vanilla is available in Australia, New Zealand, the UK, and the US.

In February 2010, Caffeine Free Coca-Cola Zero was released in France.[40] In Japan, Coca-Cola Zero Free was launched in April 2010.[41] In the Netherlands, Belgium and Luxembourg "Coca-Cola Zero Caffeine Free" has been sold since the start of 2011. In the US, the product has been sold since July 2013.

Since 2017, a lemon version is sold in Italy, Luxembourg, Belgium and the Netherlands.

The Coca-Cola company has stated that despite the change from Coca-Cola Zero to Coca-Cola Zero Sugar, these variant flavors will not be changing their names nor their formulas.

Distribution

Coke Zero and Coke Zero Sugar have been sold in:

References

  1. ^ "What's the Difference Between Coke Zero and Coca-Cola Zero Sugar?". coca-colacompany.com. August 4, 2017. Retrieved August 30, 2017.
  2. ^ RIP Coke Zero? New drink Coca-Cola No Sugar launching in Australia
  3. ^ "Coke Zero : Ingredients : Nutrition : GDA - Coca-Cola GB". Coca-cola.co.uk. April 13, 2010. Retrieved January 24, 2014.
  4. ^ a b "Coca-Cola drinkers upset over Coke Zero rebranding". Fox News. July 27, 2017. {{cite web}}: Missing or empty |url= (help)
  5. ^ a b Judkis, Maura (July 27, 2017). "R.I.P., Coke Zero: The five stages of ice-cold grief". Washington Post – via washingtonpost.com.
  6. ^ a b Spence, Shay (July 26, 2017). "People Are Very, Very Upset About the Demise of Coke Zero". People Magazine.
  7. ^ a b Hickman, Martin (July 4, 2006). "Introducing 'Bloke Coke' - is this now the real thing?". London: The Independent. Retrieved June 12, 2009.
  8. ^ Coke Zero unveils new ‘taste experiment’ ad - The Drum, April 5, 2013
  9. ^ FAQ: What's the difference between Diet Coke and Coke Zero? - Coca-Cola, retrieved April 6, 2013
  10. ^ "Coke No Sugar: Closer than ever to the classic Coca-Cola taste". The Coca-Cola Company. Retrieved June 17, 2017.
  11. ^ a b Chang, Olivia (July 26, 2017). "Coca-Cola is replacing Coke Zero with a new drink". CNNMoney.
  12. ^ Willis, Jay (July 26, 2017). "We're About to Lose the Best Soda the World Has Ever Known".
  13. ^ [1] - Guardian, retrieved April 19, 2016
  14. ^ [2] - Coca Cola Company, retrieved June 15, 2017
  15. ^ Tucker, Alexa (July 31, 2017). "Coke Zero Is Being Replaced by Coke Zero Sugar and People Are Outraged". Self.
  16. ^ "How much caffeine is in Diet Coke, Coca‑Cola and Coke Zero? : FAQ - Coca-Cola GB". Coca-cola.co.uk. April 13, 2010. Retrieved January 24, 2014.
  17. ^ "Diet Coke vs. Coca-Cola Zero: What's The Difference?". The Huffington Post. AOL. November 1, 2012. Retrieved December 28, 2013.
  18. ^ a b Venezuela analysis, June 12, 2009, Venezuela Orders End to Coca-Cola Zero Production
  19. ^ "Should Men's Products Fear a Woman's Touch?". HBS. November 13, 2013.
  20. ^ Tungate, Mark (2008). Branded Male: Marketing to Men. London and Philadelphia: Kogan Page Limited. pp. Chapter 3. ISBN 978-0-7494-5011-3.
  21. ^ a b c Elliott, Stuart; March 5, 2007; "Can’t Tell Your Cokes Apart? Sue Someone"; The New York Times; retrieved March 6, 2007.
  22. ^ Hinds, Julie (February 2, 2009). "Super Bowl ads deliver big laughs". Detroit Free Press. Retrieved March 20, 2015.
  23. ^ "Coke to reprise 'Mean Joe' commercial for Super Bowl". Atlanta Business Chronicle. Retrieved March 20, 2015.
  24. ^ "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)" Marketing Doctor Blog. March 20, 2008.
  25. ^ "Coke Gets A Zero For Effort" Marketing Doctor Blog. January 25, 2006.
  26. ^ "The Zero Movement". Tim Longhurst. Retrieved July 24, 2006.
  27. ^ "The Zero Coke Movement". Archived from the original on July 18, 2006. Retrieved July 24, 2006.
  28. ^ "Partner".
  29. ^ "Coca-Cola Gets Personal in Europe with "Share a Coke" Campaign". Brandchannel.com. May 15, 2013. Retrieved January 24, 2014.
  30. ^ 7 Great Holiday Marketing Campaigns of 2013 Matthew Bushery. The Hubspot. December 2013. Retrieved April 9, 2014
  31. ^ Coke Zero dares fans to design the ugliest Christmas sweater Kevin Allen. PR Daily. November 2013. Retrieved April 9, 2014
  32. ^ "Coke Zero's Digital Sweater Generator Calls on Your Inner Knitter". AdWeek. November 2013.
  33. ^ Coca-Cola helps fans create customer tacky Christmas Sweaters for the holidays. Ross Brooks. PSFK. November 2013. Retrieved April 9, 2014
  34. ^ Create the seasonal horror of your dreams with Coke Zero’s Holiday Sweater Generator Rae Ann Fera. FastCoCreate.com Retrieved April 9, 2014
  35. ^ Coca-Cola Lets You Create Your Own Ugly Christmas Sweater Anthea Quay. DesignTaxi. November 2013. Retrieved April 9, 2014
  36. ^ Coke Zero invites users to create their own tacky Christmas sweater Ben Bold. Marketing Magazine UK. November 2013. Retrieved April 9, 2014
  37. ^ ‘Tis the Season for Tacky Traditions: Coke Zero Launches Online Sweater Generator Jay Moye. The Coca-Cola Company Press Center. November 2013. Retrieved April 9, 2014
  38. ^ "Cherry Coke Gets Fresh Jay-Z graciel Remix", Kenneth Hein, BrandWeek, January 29, 2007
  39. ^ Vanilla Coke is Back!, Business Wire, May 25, 2007
  40. ^ Le Coca-Cola Zéro sans caféine arrive dans vos verres, CocaColaWeb.fr, February 15, 2010
  41. ^ Coca-Cola | News: Details Archived April 22, 2010, at the Wayback Machine, CocaCola.Co.jp, April 26, 2010
  42. ^ "Coca-Cola Amatil records sweet result". The Sydney Morning Herald. May 3, 2006. Retrieved February 8, 2007.
  43. ^ "Companhia lança Coca-Cola Zero no Brasil". Archived from the original on September 28, 2007. Retrieved January 16, 2007. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  44. ^ "Entertainment :: Coke Zero launched in Jamaica :: June 16, 2009". The Jamaica Star. June 16, 2009. Retrieved October 22, 2012.
  45. ^ "Handelsbladet Fk – Kraftig satsing på sukkerfri brus". Archived from the original on October 20, 2007. Retrieved October 13, 2006. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  46. ^ "LaRepublica.pe". LaRepublica.pe.
  47. ^ "Coca-Cola Zero chega segunda-feira". Retrieved May 17, 2005.
  48. ^ "Coca-Cola España prepara el lanzamiento de Coca-Cola Zero". Marketing News. Retrieved February 17, 2010.
  49. ^ "About Coca-cola". 10keythings.
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