Classified advertising
Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses,[1] although display advertising is more widespread.[2]
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Developments
In recent years the term "classified advertising" or "classified ads" has expanded from merely the sense of print advertisements in periodicals to include similar types of advertising on computer services, radio, and even television, particularly cable television but occasionally broadcast television as well, with the latter occurring typically very early in the morning hours.[citation needed]
Like most forms of printed media, the classified ad has found its way to the Internet, as newspapers have taken their classified ads online and new groups have discovered the benefits of classified advertising.[2]
Internet classified ads do not typically use per-line pricing models, so they tend to be longer. They are also searchable, unlike printed material, tend to be local,[citation needed] and may foster a greater sense of urgency as a result of their daily structure and wider scope for audiences. Because of their self-regulatory nature and low cost structures, some companies offer free classifieds internationally. Other companies focus mainly on their local hometown region, while others blanket urban areas by using postal codes. Craigslist.org was one of the first online classified sites, and has grown to become the largest classified source, bringing in over 14 million unique visitors a month according to comScore Media Metrix.[citation needed] A growing number of sites and companies have begun to provide specialized classified marketplaces online, catering to niche market products and services, such include boats, pianos, pets, and adult services, amongst others. In many cases, these specialized services provide better and more targeted search capabilities than general search engines or general classified services can provide.[citation needed]
A number of online services called aggregators crawl and aggregate classifieds from sources such as blogs and RSS feeds, as opposed to relying on manually submitted listings.
Additionally, other companies provide online advertising services and tools to assist members in designing online ads using professional ad templates and then automatically distributing the finished ads to the various online ad directories as part of their service. In this sense these companies act as both an application service provider and a content delivery platform. Social classifieds is a growing niche.[citation needed]
Statistics
In 2003 the market for classified ads in the United States was $15.9 billion (newspapers), $14.1 billion (online) according to market researcher Classified Intelligence. The worldwide market for classified ads in 2003 was estimated at over $100 billion. Perhaps due to the lack of a standard for reporting, market statistics vary concerning the total market for internet classified ads. The Kelsey Research Group listed online classified ads as being worth $13.3 billion,[citation needed] while Jupiter Research provided a conservative appraisal of $2.6 billion as of 2005[update][citation needed] and the Interactive Advertising Bureau listed the net worth of online classified revenue at $2.1 billion as of April 2006[update].[citation needed]
Newspaper's revenue from classifieds advertisements is decreasing continually as internet classifieds grow. Classified advertising at some of the larger newspaper chains dropped by 14% to 20% in 2007, while traffic to classified sites grew by 23%.[3]
As the online classified advertising sector develops, there is an increasing emphasis toward specialization. Vertical markets for classifieds are developing quickly along with the general marketplace for classifieds websites. Like search engines, classified websites are often specialized, with sites providing advertising platforms for niche markets of buyers or sellers.
My name is Mr chong am a chinese but live in malaysia. i have been scammed by 6 different Internet Sugar Mummies Agent, they all promise to give me a connection after making me pay several fees which yield nothing and amounted to no positive result. i lost my hard earn money and it was a total of Rm23,000. One day as i was browsing through the internet with tears on my eyes i came across a testimony of a man who was also scammed Mr Mohd and eventually got linked to a legit Sugar mummy Agent called Mrs ZAAFIRAH where he finally got his own sugar mummy, so i decided to contact the same Agent and then told he my story on how i have been scammed by 6 different Agents who did nothing but to cause me more pain.I explain to the Agent by WHATSAPP and all she told me was to cry no more because i will get my Sugar Mummy in their company also i have made the right choice of contacting he. i filled the Registration form and proceeded with all that was requested of mean I was given a VIP EXECUTIVE Sugar Mummy who paid me an amount of RM4,000 for a start and here i am today happy because Mrs ZAAFIRAH has given me a Sugar mummy connection so i made a vow to my self that i will keep testifying on the internet on how i got my own sugar mummy. Do you need a Sugar Mummy urgently kindly and quickly contact Mrs ZAAFIRAH now for your own Sugar Mummy Connection via WHATSAPP (+601) (6958) (4960) and don't forget to testify about him too once you are hookup the only money i pay to hookup is just 1210rm no hiden fee
References
- ^ Cohen, William A. (1996). Building a Mail Order Business: A Complete Manual for Success (4th ed.). New York: John Wiley & Sons. ISBN 9780471109464.
- ^ a b Wells, William; Moriarty, Sandra; Burnett, John (2006). Advertising: Principles and Practice (7th ed.). New Jersey: Prentice Hall. p. 217. ISBN 9780131465602.
- ^ Sam Diaz. "On the Internet, A Tangled Web Of Classified Ads". The Washington Post (2007-08-30)