Network 10

Network Ten
	File:Network TEN.svg
Type	Broadcast television network
Country	Australia
Availability	Metropolitan Australia
Founded	1965 as Independent Television Network
Market share	21.9% Nationally, 2005 Ratings Season
Owner	CanWest Global Communications
Launch date	1965 as Independent Television Network; Later changed to 0-10 Network; 1980 as Network Ten
Callsigns	TEN-10 (Sydney); ATV-10 (Melbourne); TVQ-10 (Brisbane); ADS-10 (Adelaide); NEW-10 (Perth)
Official website	www.ten.com.au

Network Ten is one of Australia's three commercial television networks. Ten is available in major markets across Australia.

History

The network, formed in 1965, was initially dubbed the Independent Television Network or ITN but quickly adopted the name The 0-10 Network which reflected the channel 0 and 10 frequencies that it broadcast at the time. In the early 1990s TEN also referred to itself by the acronym "The Entertainment Network" in network promotions.

On 20 January 1980, the 0-10 Network became known as Network Ten to reflect ATV-0's transition to ATV-10 - although the Brisbane station continued to broadcast as TVQ-0 until 10 September 1988.

On December 27, 1987, Adelaide's SAS-10 gave ADS-7 the hands of the Ten Network (as ADS-10).

On 23 July 1989, ratings were at an all-time-low. Ten then brought in American program executive Bob Shanks who revamped it as the Game Show Network and gave it a new name 10 TV Australia. By the end of 1989, ratings hadn't improved, and most of the new shows had been cancelled. In 1990, both Network Ten and the Seven Network filed for receivership.

It was nearly folded into the Seven Network in the early 1990s, but due to the lobbying power of billionaire Kerry Packer, owner of the Nine Network, this was successfully resisted.

In 2005, it was revealed CanWest was in discussions with newspaper publisher John Fairfax Holdings about a possible sale of the network, after the federal government had indicated it may consider relaxing Australia's media cross-ownership laws. Currently, newspaper owners cannot own television stations in the same city. Fairfax owned the Seven Network until the mid 1980s, and has been looking for a way back into television for a long time.

Ten is Australia's most profitable station, mostly due to tight spending habits. Its main focus is on viewers aged 16-39 and for the last four ratings years has won this demographic, in spite of being the lowest rating of the 3 commercial Australian television stations overall.

Ten has headquarters in the Sydney suburb of Pyrmont, which is where all national news programming and the network feed are broadcast from.

On 21 August 2005, the network celebrated its 40th birthday with a two-hour highlights package called Ten: Seriously 40 hosted by Bert Newton and Rove McManus.

Ownership

Network Ten is listed on the Australian Stock Exchange (ASX: TEN). Its largest shareholder at 56.4% is Canada's CanWest Global Communications. CanWest has a 14.4% voting interest.

File:TEN ownership graph.jpg

A graph showing how CanWest Global owns Network Ten

On Air

Entertainment

Channel Ten is known for being heavily reliant on its overseas product. Its target audience is 16-39 year olds.

Network Ten's overseas product includes:

Locally produced programs include:

For full list of Ten programs see:

List of Network Ten programs

Sport

In 2002, Ten acquired broadcast rights for Saturday afternoon and Saturday night games in the Australian Football League, the elite Australian Rules Football competition, displacing the Seven Network which had held the rights for more than 40 years. The deal also assigned the rights for finals broadcasting to Network Ten. From 2007 to 2011, Ten will jointly broadcast the AFL with the Seven Network, continuing to broadcast the Saturday component of the competition. However unlike the previous deal Ten will not hold the exclusive rights to the finals series, the networks will share the broadcasting of the finals series and will alternate the broadcast (year on year) of the grand final, where the network not broadcasting the Grand Final will be broadcasting the Brownlow Medal count.

Also Network Ten use to air the WWF Monday Night RAW Television shows on Saturday Nights in 1997 to 1999, but eventually ended when Foxtel bought the rights to air the shows.

Ten used to air the NRL (then ARL) in the 1980's and early 1990's, but the Nine Network took over the rights.

The Ten Network also holds the broadcast rights to the following sporting events:

Network Ten's news service is called Ten News. It produces the following bulletins/programs:

Station IDs

The 0-10 Network

1964: Melbourne is ATV Channel 0. (ATV-0)
1965-66: That's Entertainment! (ATV-0)
1967-68: Something Happening... (ATV-0)
1968-79: MacArthur Park. (TEN-10)
1969: Let Us Entertain You! (ATV-0)
1970: Reach Out For Me. (ATV-0)
1971: Shaft. (ATV-0)
1972-76: MacArthur Park. (ATV-0)
1974-75: First in Color.
1976: Mouse. (ATV-0)
1976: 0's The Go! (ATV-0)
1976-77: This is Channel 0. (ATV-0)
c. 1977: '0' What a Night! (ATV-0)
Summer 1977/78: Good Vibrations. (ATV-0)
1978: Keep Your Eye on The 0. (ATV-0)
1979: The World of 0. (ATV-0)
Summer 1979/80: Let's Share This Summer on Channel 0. (ATV-0)

Network Ten

1980: You're on Top with Ten. (ATV-10)
Summer 1980/81: Summer on Ten. (ATV-10)
1980-83: Star Station Ten. (TEN-10)
1981: We're Looking Good on 10. (ATV-10)
1982: Reach For the Stars. (ATV-10) (borrowed from CBS)
1982: Hello Channel 0! (TVQ-0)
1983: You're Looking Good. (ATV-10) (slogan borrowed from CBS)
1983: Getting Better all the Time. (TVQ-0) (first slogan to use the new "TV0" logo)
1984: You're Home When Your Home on Ten. (ATV-10/TEN-10)
1984: You Can See it All on Ten. (SAS-10)
1984 (June 3): Logo Flip. (ATV-10)
1984-86: Yes, Your Home on Ten. (ATV-10)
c. 1985: Go TV0! (TVQ-0)
1985-87: 10 out of 10 Australia! (TEN-10)
1987: We've Got It Together. (ATV-10)
1988: We're For You! (ATV-10)
1988: Everyone's a Star in My Town. (TVQ-0)
1988: Stand Up and Tell 'em That Brisbane's Great! (TVQ-0) (based on a Frank Gari slogan)
1988 (May 20): Perth, We Give You Ten. (NEW-10)
1988 (Sept. 10): Ten, Brisbane Style. (TVQ-10)
1989: Something's Going On Around Here c/w You've Got a Friend on Ten.
1989-90: 10 TV Australia.
Winter 1990: We'll Keep You Warm. (NEW-10)
1991-94: The Entertainment Network.
1991: That's Entertainment! (used elements from CBS's "Get Ready 1990" video)
1992: This is It! (borrowed lyrical elements from ABC's "America's Watching" and visuals from FOX's "It's on FOX!" video)
1993: It's on Ten! (borrowed from FOX's 1990 slogan)
1994: That's... (Also used by Capital Television)
1995-96: Give Me Ten.
1997: Get Ready!
1997 (Jan-July): Abstract Ten.
1997 (Aug-Nov): ENTERTAINMENT TV.
Summer 1997/98: Have a Cool Summer.
1998-99: Turn Me On.
1999-2000: Various.
Summer 2000/01: Let Ten Entertain You.
2001-06: Seriously Ten.
Summer 2001/02: Summer of Love.
2002 (Feb-Nov): Seriously Ten.
Summer 2002/03: Superstars of Modern Love.
2003 (Feb-Dec): Magic Carpet Ride (based on a Steppenwolf song).
2004 (Jan-Nov): Beautiful World (based on a Coldplay song).
Summer 2004/05: Seriously Summer.
2005 (Feb-Nov): What I Like About You A (based on a song by The Romantics).
2005 (Aug. 21): 0 to 10 in 40 Years (Ten: Seriously 40 Montage).
Summer 2005/06: Funky Summer.
2006 (Feb-): What I Like About You B.

It should be noted that most of Ten's ad campaigns borrowed heavily from CBS, but have used imaging from rival US networks ABC and Fox.

Stations

Callsigns

Callsigns for Network Ten stations in the capital cities:

TEN-10, Sydney
ATV-10, Melbourne (originally ATV-0)
TVQ-10, Brisbane (originally TVQ-0)
ADS-10, Adelaide (originally ADS-7, transferred frequency and network affiliation to Ten in 1987)
NEW-10, Perth (commenced transmission in 1988)

Affiliates

Network Ten programming is also carried by the following affiliate networks:

Southern Cross

outhern Cross Television logo

Southern Cross TEN logo

WIN Television

File:WIN.svg

WIN Television - Griffith (non-exclusive, major events programming only)
WIN Television - Mildura (non-exclusive, major events programming only)
WIN Television - South Australia
WIN Television - Western Australia (non-exclusive)

Tasmanian Digital Television

Tasmanian Digital Television - Tasmania (digital only, partnership between Southern Cross and WIN Television)

Imparja

File:Imparja logo.gif

Imparja - Remote Central and Eastern Australia (non-exclusive)

Mildura Digital Television

Mildura Digital Television - Mildura (digital only, from 2006, partnership between WIN Television and Prime Television)

Controversy

Network TEN was criticised by conservative groups and Liberal backbenchers in 2005 for its reality televsion series Big Brother Australia. Ten was criticised for selecting particularly promiscuous housemates for the 2005 season of the show in an attempt to boost ratings. There were three main objections, all broadcast on its Big Brother Uncut show. One was footage of a housemate with his fly open whilst giving a massage to a female housemate. Another was where a housemate wrote a fetish song about "skidmarks". There was also a "cumulative" rating where various elements of a particular episode together pushed it above the 'MA15+' rating (the highest rating allowed on TV in Australia). There were calls for TV to be rated by an independent body rather than in-house, but the proposal was scrapped after the controversy died down. For the 2006 series Ten appointed two censors to review the show instead of one. Federal Minister for Communications Senator Helen Coonan is reported to say she would be keeping a "close watch on the show's 2006 series" [1]. This controversy resulted in Big Brother Uncut being renamed Big Brother: Adults Only for the 2006 season of Big Brother Australia.

In two separate findings, the Australian Communications and Media Authority determined Network Ten breached clause 2.4 of the Commercial Television Industry Code of Practice. These two breaches were in relation to the broadcast of Big Brother Uncut on 30 May, 13 June and 4 July 2005. The Broadcasting material was not classified according to the Television Classification Guidelines.

Despite toning down Big Brother: Adults Only significantly in comparison to 2005, the series continued to attract controversy. After Big Brother: Adults Only was abruptly cancelled several weeks early, a subsequent incident of alleged sexual assault in the house saw the removal of two housemates and a huge public outcry calling for the series to be cancelled entirely. This incident generated significant publicity for the show, even prompted the Prime Minister of Australia to call Channel Ten to "do a bit of self-regulation and get this stupid program off the air.". ^[1]

Just prior to the fifth anniversary of the 9/11 attacks, Network Ten broadcasted 9/11 In Plane Site, a documentary that examined conspiracy theories about the terrorist attacks. Federal Labor politician Michael Danby, who is of the Jewish faith, demanded that the programming director of the station be sacked.^[2]

References

^ "'Get this stupid program off'". Sydney Morning Herald. 2006-06-03. Retrieved 2006-09-12. {{cite news}}: Check date values in: |date= (help)
^ Butterly, Nick (2006-09-11). "Labor MP attacks Ten on 9/11 documentary". News.com.au. Retrieved 2006-09-12. {{cite news}}: Check date values in: |date= (help)

External links

[1] "'Get this stupid program off'". Sydney Morning Herald. 2006-06-03. Retrieved 2006-09-12. {{cite news}}: Check date values in: |date= (help)

[2] Butterly, Nick (2006-09-11). "Labor MP attacks Ten on 9/11 documentary". News.com.au. Retrieved 2006-09-12. {{cite news}}: Check date values in: |date= (help)

[1]

[2]