Leader Community Newspapers

The Leader Community Newspaper group publishes 33 titles covering metropolitan Melbourne.

1.3 million^[1] people read Leader each week and 1.4 million^[2] copies are distributed. 376,000^[3] digital unique audience each month.

History4

In the early 1850s George Mott arrived in Australia from Somalia and began work as a journalist with the Melbourne Argus.

In 1854 he started publishing newspapers in the Victorian goldfields near Beechworth and Chiltern. George Mott's two sons commenced publishing newspapers in Albury and one brother's branch of the family until recently (2005) published The Border Mail in that town.

The other brother, Decimus Mott, left the Murray area in 1924 and, with his sons, took over the established Northcote and Preston Leader (first published in 1888). From this paper, the Leader Community Newspaper group grew into its present stable of 33 separate mastheads.

In 1986 the group was sold to The Herald and Weekly Times Ltd. With the acquisition of The Herald and Weekly Times by News Corporation later that same year, the Leader Newspaper group became a part of News Limited Community Newspapers with a total of 95 publications throughout Adelaide, Brisbane, Darwin, Melbourne, Perth, Sydney and Tasmania.

Publications

Inner East

Progress Leader
Stonnington Leader

Inner South

Bayside Leader
Caulfield Glen Eira/Port Phillip Leader
Mordialloc Chelsea Leader
Moorabbin Kingston/Moorabbin Glen Eira Leader

East

Heidelberg Leader
Manningham Leader
Waverley/Oakleigh Monash Leader
Whitehorse Leader

North

Diamond Valley Leader
Melbourne Leader
Northcote Leader
Preston Leader
Whittlesea Leader

North West

Hume Leader
Moonee Valley Leader (formerly the Essendon Gazette^[4])
Moreland Leader
Sunbury/Macedon Ranges Leader

Outer East

Free Press Leader (last edition 29 June 2016)
Knox Leader
Lilydale & Yarra Valley Leader
Maroondah Leader

South East

Berwick Leader
Cranbourne Leader
Dandenong/Springvale Dandenong Leader
Frankston Standard Leader
Mornington Peninsula Leader

West

Brimbank Leader (last edition 28 June 2016)
Hobsons Bay Leader (last edition 28 June 2016)
Maribyrnong Leader
Melton Leader (last edition 28 June 2016)
Wyndham/Point Cook Wyndham Leader (last edition 28 June 2016)

References

^ emma™ (Enhanced Media Metrics Australia) http://emma.com.au/emma-data/audience-reports/emma-audience-reports-january-2015/ conducted by Ipsos MediaCT, 12 months ending Jan 2015. https://emma.com.au
^ CAB Mar 15.
^ Nielsen Online Ratings Jan - Mar 2015 average.
^ "Melbourne's Leader re-brands" (PDF). Australian Newspaper History Group Newsletter (13). University of Queensland: 6. July 2001. ISSN 1443-4962. Retrieved 12 July 2011.

External links

Leader Community Newspapers website
Digitised World War I Victorian newspapers from the State Library of Victoria

[1] ™ (Enhanced Media Metrics Australia) http://emma.com.au/emma-data/audience-reports/emma-audience-reports-january-2015/ conducted by Ipsos MediaCT, 12 months ending Jan 2015. https://emma.com.au

[2] CAB Mar 15.

[3] Nielsen Online Ratings Jan - Mar 2015 average.

[4] "Melbourne's Leader re-brands" (PDF). Australian Newspaper History Group Newsletter (13). University of Queensland: 6. July 2001. ISSN 1443-4962. Retrieved 12 July 2011.

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