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"New Rules"
Song

"New Rules" is a song by English singer Dua Lipa from her eponymous debut studio album (2017). The track was written by Caroline Ailin, Emily Warren and Ian Kirkpatrick, while production was handled by the latter. It was released to contemporary hit radio in the United Kingdom on 21 July 2017 as the album's sixth single. It impacted the same format in the United States on 22 August 2017.

"New Rules" is a tropical house, EDM and electropop song with a drum and horn instrumentation. In the lyrics, the singer states a list of rules to get over a former boyfriend. It has received positive reviews from music critics, with many of them labelling it as a break-up and female empowerment anthem. It reached number one in the United Kingdom, the Netherlands, Belgium (Flanders), Ireland, Israel and Romania, while peaking within the top ten in Australia, Canada, Finland, Germany, Italy, New Zealand, Norway, Sweden and several other countries. "New Rules" has also entered the US Billboard Hot 100, becoming the singer's third entry on the chart and peaking so far at number 11, her first top 20 in the country.

An accompanying music video for the song was directed by Henry Scholfield and premiered through Lipa's YouTube account on 7 July 2017. It shows the artist staying in a hotel room with her friends, who prevent her from getting back together with her former boyfriend. The visual gained the attention of many music critics, who commended its themes of female empowerment. The track's commercial success has been attributed to the popularity of the music video. The artist has performed "New Rules" at Europa Plus Live in Russia and the Glastonbury Festival in England.[1][2]

Background and composition

Colour photograph of Dua Lipa performing in 2017
Dua Lipa performing in 2017

"New Rules" was written by Caroline Ailin, Emily Warren and its producer Ian Kirkpatrick, and was included on Dua Lipa's eponymous debut studio album in 2017. Lipa worked on the record during three years, stating that the extended process led to her writing and recording songs until she felt she had a considerable amount to pick from.[3] When asked what it was like working with younger artists like Lipa and Noah Cyrus, Warren stated that they both were "older souls" and that she helped them to express what they wanted to say. "In both cases they were pretty comfortable telling those stories. [...] [The songs] end up being true to each artist because it is coming from their story, too," Warren said.[4] Kirkpatrick also engineered and programmed the track, while Chris Gehringer mastered it and Josh Gudwin mixed it.[5] Talking about the song, the artist explained that "'New Rules' is quite different to a lot of tracks on the album. I wanted it to feel very new [...] It's the breakup song that I wish I had when I was breaking up with someone" and that "It's about keeping your distance from someone who's bad for you. I'm setting some rules down so [that I] won't go back to that person."[6][7] "New Rules" was sent to contemporary hit radio in the United Kingdom on 21 July 2017 as the album's sixth single.[6][8][9] It impacted the same format in the United States on 22 August 2017.[10] Three days later, a remixed version by Australian DJ Alison Wonderland was released on iTunes.[11]

"New Rules" has been described as a tropical house, EDM,[12] and electropop song[13] with elements of bashment, featuring a drum and horn instrumentation.[14] According to the digital sheet music published at Musicnotes.com by Faber Music, the song is composed in the key of A minor, and has a tempo of 116 beats per minute. Lipa's vocals span from the low note of A3 to the high note of E5.[15] In the lyrics, the singer sets a list of rules that prevent her from getting back together with an ex-boyfriend. The rules are: "One: Don't pick up the phone, you know he's only calling 'cause he's drunk and alone / Two: Don't let him in, you'll have to kick him out again / Three: Don't be his friend, you know you're going to wake up in his bed in the morning." [16] Lipa confessed in an interview with NPR that "[t]hey're not necessarily rules I've been able to stick by. But [they're] rules that I feel like it's important to be able to tell yourself, to tell your friends... There's a reason people break up, and it's probably the same reason why you shouldn't get back together."[17] Warren explained through an annotation on website Genius that the track was a self-reminder for people recovering from a break-up to not succumb to a momentary temptation since it is not "a good idea in the long term".[18]

Critical reception

"New Rules" received mostly positive reviews from music critics. AllMusic's Neil Z. Yeung called it a "house-inflected shine" in which Lipa makes "a cautionary list".[19] Writing for Clash, Alex Green felt tracks like "New Rules" demonstrate "exactly why critics picked Lipa out as one to watch [the previous year]."[14] Dayna Evans of The Cut labeled it a "breakup anthem",[20] while Melinda Newman of Billboard considered it a "female-empowerment anthem".[6] Anjali Raguraman of The Straits Times also called the song a "breakup anthem" and an "addictive, horn-laced pop tune", adding that, "The track, with its slick production and stellar vocals, oozes self-confidence and sass."[16] Ben Hogwood of musicOMH stated that the song had themes of "assertiveness and outright feminine power" and that it felt more convincing than "Blow Your Mind (Mwah)" (2016).[21] Beat Media's Ryan Cole commended the recording's lyrics, and considered the production its "most distinctive element".[22] James Barker of The Edge wrote that Dua Lipa starts to "wind down [...] with the dizzying synth for 'New Rules'".[23] Rachael Scarsbrook of Renowned for Sound opined that "'New Rules' and 'Begging' make sure the upbeat melodies continue long into the final moments of Lipa's record, the album may almost be over but the party is just beginning."[24]

Larisha Paul of Baeble Music deemed it as an "absolute banger" and a "timeless song".[25] On his review of the album, Sebas E. Alonso of Spanish website Jenesaispop noted that "New Rules" had influences of the music of the 1990s.[26] Alonso further included the track on his list of the best songs of 2017, calling it a "summer hit".[27] Hannah J Davies of The Guardian stated that it was "infused with EDM and tropical house without sounding too consciously trend-chasing",[12] while Luke Holland of the same publication called it the track of the week and praised the lyrical content, though he further stated that "disposable pop is now actually this good".[28] In a more negative review, DIY's Alim Kheraj stated that the song "is a flat tropically-tinged empowerment track that already sounds dated."[29] Raisa Bruner of Time selected it as the best song of 2017, writing that, "'New Rules' works so well because it's both stylish and layered: As an escapist fantasy of girl-power, it’s a triumph, but as a rallying cry to buck the status quo, it’s even better."[30] Other publications that included the track among their lists of the best songs of 2017 were Entertainment Weekly,[31] Esquire,[32] and The New York Times.[33]

Year-end lists

Publication Rank Ref.
Entertainment Weekly
29
 [31]
Esquire — [32]
The Guardian — [34]
The Fader
82
 [35]
The New York Times — [33]
NME
13
 [36]
Noisey
34
 [37]
Popjustice
5
 [38]
Spin
97
 [39]
Time
1
 [40]

Commercial performance

The track's commercial success has been attributed to the popularity of its music video.[9][41][42] In the United Kingdom, "New Rules" debuted on the UK Singles Chart at number 75, on the issue dated 14 July 2017.[43] On the week of 4 August, it reached the ninth position, becoming her third top ten on the chart, after "No Lie" and "Be the One".[44] Two weeks later, it rose to number one, becoming Lipa's first chart-topping song in the United Kingdom.[45] In doing so, it also became the first song in almost two years by a female solo artist to reach the top, since "Hello" by Adele in 2015.[46] It remained at number one the following week,[47] and received a Gold certification by the British Phonographic Industry (BPI) on 15 September 2017.[48] In Ireland, it also spent eight non-consecutive weeks at number one in the singles chart.[49] In Netherlands, it reached the number one on both the Dutch Top 40 and Single Top 100 charts on the week ending 16 September 2017.[50][51] The song also topped the Flemish Ultratop 50 in Belgium. It became her second number one in the territory after "Be The One" reached number one in March 2016.[52] "New Rules" has further peaked within the top ten in Finland,[53] Germany,[54] Norway,[55] and Sweden.[56]

In the United States, after spending two weeks on the Bubbling Under Hot 100 Singles chart, "New Rules" entered the Billboard Hot 100 at number 90, becoming her third entry on the ranking, after "Blow Your Mind (Mwah)" and her collaboration with Dutch DJ Martin Garrix "Scared to Be Lonely" (2017).[57] It has so far peaked at number 11, becoming Lipa's first top 40 hit in the United States; it also became Lipa's third number one on the Hot Dance Club Songs chart.[58][59] "New Rules" has been successful in Oceania. On the report dated 29 July 2017, it debuted at number 46 on the Australian ARIA Singles Chart.[60] In its ninth week on the chart, it reached number two.[61] The track entered the New Zealand Top 40 Singles chart at number 26 on the report dated 7 August 2017.[62] On the week of 11 September, "New Rules" reached the third position.[63] It received a Platinum certification by the Recorded Music NZ (RMNZ) for sales of 30,000.[63]

Music video

Background

"[I wanted to] show [in the music video for "New Rules"] that you and your friends are kind of helping each other. Your friends are the rules, they are the ones that are preventing you from making a mistake with this guy".

—Lipa talking about the music video's themes.[6]

The music video for "New Rules" was directed by Henry Scholfield, who also shot Lipa's previous visual, "Lost in Your Light". The singer invited Scholfield for a cup of tea in London in order to discuss her ideas for the clip. Lipa had saved a picture of model Naomi Campbell holding another woman in her back during a campaign in the 1980s as a "reference point", explaining that, "I loved the idea of girls looking after each other like that, holding each other, that sense of humility, that sense of strength." Lipa also had the idea of including a group of flamingos into the clip, as she considered them a good representation of female friendship. The director contacted Teresa Barcelo to choreograph the dance routine and bring that "narrative of togetherness and empowerment" into it.[20] Barcelo also took inspiration from the flamingos' movements while planning the choreography.[6] More than 200 women auditioned for the video, with eight being selected.[6]

The filming took place in June 2017 at The Confidante, a hotel located in Miami Beach that is part of the Unbound Collection brand by Hyatt.[6] Hyatt's vice president of global brands, Sandra Micek, stated that the collaboration between the artist and the hotel made sense to her because "[The Confidante's] inspiration and its name came from the notion of being a trusted friend".[64] Regarding the shooting, Scholfield commented that the camera was quite near during the dance routines, in order to film more uninterrupted single takes.[20] During an interview with NPR, Lipa commented that, "What I wanted to convey in this video is the unity and togetherness of women supporting each other, helping each other and looking after each other in a situation."[17] The visual premiered through Lipa's YouTube account on 7 July 2017.[13] After this, Hyatt released two behind-the-scenes clips of the shooting.[64]

Synopsis

A group of women holding each other while wearing bathrobes.
Lipa (far left) and her on-screen friends on the music video for "New Rules". The women are holding each other during the sleepover scene. The clip has been praised for its themes of female empowerment and friendship.

The video starts with a shot of the outside view of The Confidante hotel and two flamingos. In the next scene, and in the context of the track, Lipa is lying on a bed, thinking of giving her ex a second chance, while her friends are by her side. As the song continues, the artist heads towards the phone to answer his call, but is stopped by one of her friends. Then, she keeps receiving advice from the women, but manages to escape to the hallway.[13] There, they perform a choreography, and return to the room. In the next scenes, the women start a sleepover, brushing each other's hair and applying lipstick on each other.[17] They change their outfits and head towards the pool, where they walk over the water.

After the song's bridge, one of the women makes plans of reuniting with her former boyfriend, but is stopped by Lipa, who gives her the advice she received at the beginning of the visual. After this, the group perform a choreography in front of the pool, in which they pull "each other in closer, in an unbreakable ring of limbs". This is Lipa and Scholfield's favorite scene, with the latter stating, "That wrapped up the whole story for me. The viewer is on the outside, but that choreography pulls you into them, and makes you a part of that connection, too."[20] The video ends with the women standing in front of the pool, with the camera turning upside-down and then showing a group of flamingos at the same location.

Reception

The music video for "New Rules" gained many positive reviews from critics, who praised its themes of female empowerment.[65][66] As of January 2018, it has received over 880 million views on YouTube and it is currently the 88th most-viewed Vevo video of all time.[67] Its release also made Lipa debut on Billboard's Social 50 chart at number 26.[68] Aliza Abarbanel of Refinery29 commented on the visual, "'New Rules', and all the epic outfits in it, perfectly encapsulates the joy of female friendship—and the joy in getting dressed up together."[69] Paper's Claire Valentine labelled it Lipa's "strongest video so far."[70] Hafeezah Nazim of Nylon called it "a empowering visual",[71] while New Statesman writer Anna Leszkiewicz described it as a "colourful and acutely choreographed video", as well as considering it one of the best clips released in July 2017.[72] Alessia Scappaticci of The Loop praised the visual's themes of self-esteem, diversity and friendship, adding that it "definitely deserves all of the positive attention it's been getting".[73] T.L. Stanley of Adweek noted that in the plot, the women are "standing together, mirroring a current trend in pop culture and entertainment that shows women supporting each other (catfights are so yesterday)."[64]

The music video also received positive comments from artists like Lorde, Charli XCX and Tegan and Sara through their respective Twitter accounts.[17] On 12 July 2017, Lipa thanked her fans for the visual's popularity, and recommended them to use the hashtag #DuasNewRules when uploading covers of the track in order to include them on a compilation video.[68] The next day, Filmmaker Jake Wilson uploaded a gay parody of the music video using the hashtag, which drew the attention of some blogs and the artist herself.[74][75] On 4 August 2017, the singer released the compilation video of covers and parodies of the song and the visual on her YouTube account.[76] Owen Myers of The Fader praised the female-empowerment themes of the clip, and furthermore commented on its importance on Lipa's career, stating that, "The release of 'New Rules' gave Lipa something else that until then mostly eluded her: credibility. She has often talked in interviews about her feminist beliefs, and taking pride in her involvement with every aspect of her music."[65]

Track listings

Digital download – Acoustic[77]
No.TitleLength
1."New Rules" (Acoustic)3:33
Digital download – Initial Talk Remix[78]
No.TitleLength
1."New Rules" (Initial Talk Remix)3:44
Digital download – Remixes EP[79]
No.TitleLength
1."New Rules" (Kream Remix)4:40
2."New Rules" (Freedo Remix)3:33
3."New Rules" (SG Lewis Remix)4:13
4."New Rules" (MRK Club Mix)4:44
5."New Rules" (Alison Wonderland Remix)4:23
CD single[80]
No.TitleLength
1."New Rules"3:29
2."New Rules" (Acoustic)3:33

Credits and personnel

Credits adapted from the liner notes of Dua Lipa.[81]

Charts

Certifications

Region Certification Certified units/sales
Australia (ARIA)[137] 2× Platinum 140,000‡
Belgium (BEA)[138] Platinum 0‡
Canada (Music Canada)[139] Platinum 0‡
Denmark (IFPI Danmark)[140] Gold 30,000‡
France (SNEP)[141] Gold 75,000‡
Germany (BVMI)[142] Gold 200,000‡
Italy (FIMI)[143] 2× Platinum 100,000‡
New Zealand (RMNZ)[144] 2× Platinum 60,000‡
Spain (PROMUSICAE)[145] Platinum 40,000*
Sweden (GLF)[146] 2× Platinum 80,000‡
United Kingdom (BPI)[147] Platinum 600,000‡
United States (RIAA)[149] Gold 100,815[148]

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format Label Ref.
United Kingdom 21 July 2017 Contemporary hit radio Warner Music [8]
Italy 28 July 2017 [150]
United States 21 August 2017 Hot adult contemporary radio Warner Bros. [151]
22 August 2017 Contemporary hit radio [10]
Germany 17 November 2017 CD single Universal [80]
Various 25 August 2017 Digital download (Alison Wonderland remix) Warner Music [11]
20 October 2017 Digital download (acoustic version) [77]
3 November 2017 Digital download (remixes EP) [79]
23 November 2017 Digital download (Initial Talk Remix) [78]

See also

References

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