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The Ride to Conquer Cancer

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Crowd View Ride to Conquer Cancer 2013 in Toronto

The Ride to Conquer Cancer is an annual charity fundraiser held in various locations across Canada and Australia. It is organized as a non-competitive cycling event that sees thousands of riders travel over 200 kilometres (120 mi) over two days. It was first held in the Toronto area in 2008 and raised $14 million for the Princess Margaret Cancer Centre. Following the success of the first ride, the event spread to Montreal, Calgary and Vancouver beginning in 2009,[1] and to Brisbane in 2011. In 2017, a new Canadian record of $20.5 million was raised, adding to the total 10-year amount of over $175 million in Ontario and $380 million across Canada. It has been the number one Peer to Peer fundraising brand in Canada, for four consecutive years.[2]

Organization

The Ride to Conquer Cancer was created in 2008 as a "mega-event" fundraiser in support of the Princess Margaret Cancer Centre in Toronto. The Princess Margaret Cancer Centre is recognized as one of the top 5 Cancer research centers in the world: http://www.thepmcf.ca/Our-Impact/Top-5-Cancer-Research-Centre. Funds raised from the Ride help fund research that benefits all Canadians and people around the world. Differing from other fundraisers, the event focused on having a relatively small number of participants raise considerably more money in support of cancer research. Each participant is required to raise a minimum of $2,500 in order to ride.[3] The event was a success, raising $14 million for the hospital and spawning three more rides in other locations across the country for 2009.[1] It has quickly grown to become the largest cycling fundraiser in Canadian history, raising $175 million between 2008 and 2017 (in Ontario).[4]

Canada

Ride to Conquer Cancer 2013

The title sponsor for three of the four Canadian events is Enbridge, and between 2008 and 2017, the Ride has raised over $380 million across Canada.[5] In British Columbia, the title sponsor is mining company Silver Wheaton.

Ontario

The Ontario Ride originates in Toronto and travels over 200 km down to Niagara Falls.The 2018 Ride is highly anticipated due to its ongoing success and new Ride options[6]. It will introduce a Virtual Ride Option[7] and One Day Ride Option[8] with two starting locations (Toronto Exhibition Centre and Niagara Falls). The 2017 Ride was the 10-year anniversary milestone raising a record-breaking 20.5 million and garnered a lot of attention from past, present and future Riders. In 2016, 4253 Riders raised $17.5 Million for Princess Margaret. In 2015, it raised $19.033 million with 4853 Riders. In 2014, 5,212 riders raised $20 million in support of the Princess Margaret Cancer Centre.[9]

British Columbia

The British Columbia Ride originates in Vancouver, and crosses into the United States to finish in Seattle. Nearly 2,642 Riders raised $10.4 million in 2013 in support of the B.C. Cancer Foundation.[10]

Alberta

The Alberta ride originates at Spruce Meadows in Calgary and heads southwest to Chain Lakes Provincial Park in the foothills of the Rocky Mountains before returning to Calgary. 1,655 riders raised $7.5 million in support of the Alberta Cancer Foundation in 2013.

Quebec

The Quebec Ride originates at Montreal and finishes in Quebec City and supports Sir Mortimer B. Davis Jewish General Hospital in Montreal.[11] 1,778 riders raised $6.3 million in 2013.[12]

Australia

The event went international in 2011, as The Rio Tinto Ride to Conquer Cancer took place in Brisbane in August 2011 and 2012. The event has raised nearly $10 million for cancer research at the Queensland Institute of Medical Research, one of the largest research institutes in Australia.[13]

Rides also now take place annually in Perth, Sydney, and Melbourne.[14]

In 2013, the Brisbane Ride, sponsored by Rio Tinto, had 1,236 participating riders, raising $4.2 million for QIMR Berghofer Medical Research Institute. The ride originated from Brisbane, breaking in Lake Wivenhoe, and returning to Brisbane.[15]

The Melbourne Ride originated from Victoria in 2013. 1,223 participating riders raised $4.3 million for the Peter MacCallum Cancer Centre.[16]

The Perth Ride, sponsored by Sunsuper, had 1,336 riders in 2013, raising $5.2 million for Harry Perkins Institute of Medical Research (formerly Western Australian Institute for Medical Research).[17]

The Sydney Ride, sponsored by Sunsuper, had 1,034 participating riders in 2013, raising $4.1 million for the Chris O'Brien Lifehouse.[18]

New Zealand

2013 was the first year of The Ride to Conquer Cancer benefiting Cancer Society Auckland. 663 riders raised $2.1 million.[19]

United States

2 events within the United States were announced for 2014 and lasted two years.


See also

References

  1. ^ a b Mick, Hayley (2008-10-23). "Three new routes added to Ride to Conquer Cancer". Globe and Mail. Retrieved 2011-06-27.
  2. ^ http://www.p2pfundraisingcanada.com/topthirty/
  3. ^ Campbell, Matthew (2008-06-21). "First Ride to Conquer Cancer hopes to raise $14-million". Globe and Mail. Retrieved 2011-06-27.
  4. ^ Langley, Alison (2011-06-08). "An emotional and physical journey". Niagara Falls Review. Retrieved 2011-06-27.
  5. ^ "2011 Enbridge Ride to Conquer Cancer a Record-Breaking Success" (Press release). Marketwire. 2011-07-14. Retrieved 2011-08-17.
  6. ^ http://ride.conquercancer.ca/toronto/
  7. ^ http://ride.conquercancer.ca/toronto/about/virtual-rider/
  8. ^ http://ride.conquercancer.ca/toronto/about/
  9. ^ "The Enbridge Ride to Conquer Cancer announces $20 million raised as 7th annual Ride commences in Ontario". Yahoo! Finance. 2014-06-07. Retrieved 2014-06-12.
  10. ^ Robinson, Matthew (2011-06-19). "Cyclists raise $11.1 million in the Ride to Conquer Cancer". Vancouver Sun. Retrieved 2011-06-27.
  11. ^ Kurek, Dominik (2011-06-09). "Local restaurateur cycles to help conquer cancer". Oakville Beaver. Retrieved 2011-06-27.
  12. ^ "1886 cyclists raise $6.7 million in third annual Enbridge Ride to Conquer Cancer benefiting the Jewish General Hospidal". Ride to Conquer Cancer. 2011-07-09. Retrieved 2011-08-16.
  13. ^ http://br13.conquercancer.org.au/site/PageServer?pagename=br13_aboutevent
  14. ^ Branson, Richard. "The Vision Crusaders". Virgin. Retrieved 2014-06-12.
  15. ^ "Rio Tinto Ride to Conquer Cancer 2013". Event Photos Australia. 2013-08-19. Retrieved 2014-06-12.
  16. ^ "Team Michael fights cancer". The Irrigator. 2013-11-01. Retrieved 2014-06-12.
  17. ^ Ducey, Liam (2013-10-23). "Research director praises Perth's Sunsuper Ride to Conquer Cancer riders". WA Today. Retrieved 2014-06-12.
  18. ^ "Sydney Sunsuper Ride to Conquer Cancer 2013". Event Photos Australia. 2013-10-13. Retrieved 2014-06-12.
  19. ^ "The Ride to Conquer Cancer Raised $2.1 Million". Scoop Independent News. 2013-11-16. Retrieved 2014-06-12.
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