Prigat
Prigat (Template:Lang-he) (originaly called Gat) is a juice and syrup manufacturer in Israel owned by Gat Foods and Israel Beer Breweries. Prigat's headquarters are located in Kibbutz Givat Haim (Meuhad) and Givat Haim (Ichud) near Hadera.[1] Prigat is Israel's second largest manufacturer in the juice industry, with 280 employees as of 2006.[2][3]
Timeline of Prigat
1940's and 1950's
- Prigat was founded in 1940 when the leaders of the the Givat Chaim Kibbutz decided to form a factory for canned fruit and vegetable products.
- In 1941, the factory was named "Gat" and quickly began the marketing of the company's first products, which were jams, tomato puree and Applesauce.
- In 1943, the British forces in Israel ordered 775,000 syrup bottles for 55,000 land of Israel pounds (the Israeli currency at the time of the order).
- Starting from 1947, the company began using mechanic juice extraction based on the FMC citrus juice extractor, which finished developing the same year.[4]
- In 1957, Prigat began marketing sweetcorn seeds in tin cans.
- In 1958, Golda Meir which was a Foreign Minister at the time, approved the "Jaffa Champion" company trademark for marketing outside of Israel.
- In 1959, the company's peanut factory was established. The peanut factory was later seperated from Prigat's juice activities and is not handled by Prigat today.
1960's and 1970's
- In 1962, the company's frozen juice and vegetables department was established.
- In 1972, Gat won the most excellent exporter award for 1971.
- In 1976, the plastic factory for the 6oz frozen juice and vegetables boxes was established.
- In 1977, the "Prigat" trademark was first used referring to the frozen food department of the company.
1980's and 1990's
- In 1982, Prigat's production line for juice in small bags was established.
- In 1987, Prigat's production line for juice in cardboards was established.
- In 1993, Prigat began marketing in Romania.
- In 1995, Prigat's production line for squeezed juice was established.
2000's
- In 2003, Prigat's merge with the Israel Beer Breweries was completed.
- In 2006, Prigat launched a new advertising campaign in Israel.[1]
International activity
Prigat primarly markets in Israel; however, it contains local distributors and/or exports to 11 other countries as well: Australia, Austria, Belgium, Bulgaria, Canada, England, France, Ghan, Hungary, Kenya, Macedonia, Romania, South Africa, Spain and the US. Prigat overseas export revenue is estimated at US$65.5 million as of 2006[3], 59.5% of their total revenue[3].
In 2003, Prigat held 37% of the non-carbonated soft drinks market in Romania, according to market research quoted by the company.[5]
References
- ^ a b "Prigat emphasizes the differences among the soft drinks category [[:Template:He icon]]". nfc.co.il. Retrieved 2006-10-27.
{{cite web}}: URL–wikilink conflict (help) - ^ "At the first time in the juice market: "orange juice with refined sourness"!". nfc.co.il. Retrieved 2006-10-27.
- ^ a b c "Largest Kibbutz Industry Companies [[:Template:He icon]]". duns100.dundb.co.il. Retrieved 2006-10-27.
{{cite web}}: URL–wikilink conflict (help) - ^ "FMC citrus juice extractor". asme.org. Retrieved 2006-10-27.
- ^ "Prigat gets half of QAB's investments". business-romania.blogspot.com. Retrieved 2006-10-27.