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PayAnywhere
Company typePrivate
IndustryMobile Payments
FoundedJanuary 2011
FounderMarc Gardner
HeadquartersTroy, Michigan
Area served
United States
Websitepayanywhere.com

PayAnywhere is a payments platform and app that allows merchants in the United States to accept credit and debit card payments while building customer relationships in-store, online, or on the go. Merchants may accept payments on their smartphone via a Bluetooth card reader or on an in-store “Storefront” solution featuring a tablet and stand, which was introduced on April 8, 2014.[1] PayAnywhere offers credit card readers and apps that are compatible with both Apple and Android devices.[2]

Announced in late August 2015, a new PayAnywhere reader for iOS phones and tablets added Apple Pay support, as well as NFC, EMV and magnetic stripe acceptance. It was available exclusively from Apple’s retail and online store(s). Android tablet support was added in early October of that year.[3]

A key feature of the solution platform beyond payment acceptance is PayAnywhere Inside, an online merchant portal that enables businesses to access reporting, manage employee permissions, accept phone and online payments via a virtual terminal, send and manage invoices, take action on chargebacks, and access additional business management tools.[4]

History

North American Bancard developed the PayAnywhere app internally. PayAnywhere officially launched in January 2011 on the iOS platform.[5] In May 2011, PayAnywhere made its app available for Android devices.[6] PayAnywhere launched an app for BlackBerry smartphones in May 2012, supporting BlackBerry models OS 4.7 or later.[7]

In June 2012, PayAnywhere released its Android SDK to complement its iOS SDK, which was made available in December 2011. The SDKs, available in Basic and Advanced, allow developers to embed credit card processing functionality into their own apps.[8][9]

PayAnywhere Storefront was launched in April 2014.

Overview

PayAnywhere’s payments platform allows merchants to accept credit and debit card payments on a smartphone or tablet (Storefront) while also enabling them to view reporting, send and receive invoices, accept online payments through a virtual terminal, and manage employees, customers, and inventory. Merchants may accept traditional magstriped credit and debit cards, along with EMV chip cards, and NFC payments like ApplePay – all with next-day funding, access to PayAnywhere Inside, a secure, online merchant portal, and live customer and technical support.

Business Model

PayAnywhere Mobile is built under a “Pay-As-You-Go” model, with the app and credit card reader being free. They can be downloaded, at no cost, in the App Store and Google Play. Merchants can accept Visa, MasterCard, Discover, and American Express credit and debit cards. PayAnywhere merchants pay 2.69% per swipe and 3.49% + $0.19 per keyed transaction. As of December 2015, PayAnywhere charges inactivity fees[10] for idle accounts; otherwise they claim there are no monthly fees or cancellation fees.[11]

When it first launched, PayAnywhere Mobile was priced at 2.69% + $0.19 per swipe and 3.49% + $0.19 per keyed transaction. However, in March 2012, the company dropped the $0.19 transaction fee on swiped transactions.[12]

PayAnywhere Storefront pricing starts at 1.69 percent for swiped credit card transactions, including American Express, Visa, MasterCard, Discover and PayPal all with next-day funding. The solution also includes data encryption, tokenization and fraud protection. Additionally, in-app and online reporting provide small and medium-sized business owners with analysis tools. Users can easily monitor their daily sales, create inventories and generate customized reports of all sales activity in real time. This enables users to track sales immediately or over the long term and evaluate sales based on time of day, week or month to assess inventory orders and product promotions.

Features

PayAnywhere Mobile includes the following features in its app:[13]

  • Accept credit and cash transactions
  • Add custom discounts, tips
  • Include tax by location
  • Create inventory by adding descriptions, images, categories
  • Email receipts
  • Multiple merchant accounts in one app
  • In-app reporting and online reporting
  • Encrypted reader and PCI compliance
  • Add-ons: Cash drawer, Star printer, QuickBooks integration
  • Live customer support through live chat, phone, and email.

PayAnywhere Storefront includes all of the features listed above, along with a free tablet, stand with built-in reader, app and additional mobile reader.

Retail

At CTIA Wireless 2012, PayAnywhere announced its intention to expand into the retail channel, making its mobile payment solution available in stores and online from retailers nationwide.

In November 2012 the company announced its nationwide retail rollout was live. Nationwide retailers include Wal-Mart, OfficeMax and The Home Depot. Specialty retailers include Pep Boys and Hastings. Regional retailers include Fred Meyer and Meijer. PayAnywhere is also available for purchase online at Wal-Mart, OfficeMax, and Amazon.com.[14][15][16]

If purchased at retail, the PayAnywhere credit card reader is $10. A $10 rebate is given after the first swipe.

Awards & Reception

PayAnywhere was a finalist for the Emerging Technology (E-Tech) Awards under the Mobile Applications: Mobile Commerce, Shopping & Rewards category.[17]

Black Enterprise named PayAnywhere the “Most Dynamic Mobile App” at the 2012 Black Enterprise Best in Show Awards at CTIA Wireless 2012.[18]

J.P. Morgan analyst Tien-tsin Huang commented that “being born out of a top merchant processor gives PayAnywhere an advantage in understanding the complex needs of businesses looking to accept card-based payments.”[15]

In a mobile payment roundup, Eric Geier of PCWorld advised “PayAnywhere’s system is a good choice if you’re looking for a simple processor or even a POS-like system that supports cash drawers and can print receipts.” [19]

Jessica Dolcourt of CNET reviewed PayAnywhere at CTIA Wireless 2012 and said “Payanywhere is taking swipes at Square’s credit card reader with a strong offering of its own and national distribution.”[20]

References

  1. ^ "PayAnywhere Introduces First Ever Free Tablet Payment Solution". Cision. 2014-04-08. Retrieved 2018-06-14.
  2. ^ "PayAnywhere Point of Sale System". PayAnywhere. Retrieved 2018-06-14.
  3. ^ "Apple partners with PayAnywhere to bring Apple Pay to 300k new locations". 9to5Mac. 2015-08-27. Retrieved 2018-06-14.
  4. ^ "PayAnywhere PA Inside". PayAnywhere. Retrieved 2018-06-14.
  5. ^ Woodward, Kevin. "North American Bancard Chooses Own Mobile-Payment Acceptance Path". PaymentsSource Article. Retrieved 2013-03-26.
  6. ^ "Twitter / PayAnywhere: @payanywhere is now available". Twitter.com. Retrieved 2013-03-26.
  7. ^ "Blog". PayAnywhere. 2012-05-08. Archived from the original on 2014-06-20. Retrieved 2013-03-26. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  8. ^ "Credit Card Processing & Payment API For Developers". PayAnywhere. Retrieved 2013-03-26.
  9. ^ "PayAnywhere APIs Now Available for Android Developers « CBS Detroit". Detroit.cbslocal.com. 2012-06-04. Retrieved 2013-03-26.
  10. ^ "Merchant FAQ: What Is An Inactivity Fee?". PayAnywhere. Retrieved 2016-10-22.
  11. ^ "Mobile Credit Card Processing Features". PayAnywhere. Retrieved 2013-03-26.
  12. ^ "Pay Anywhere drops..." Facebook. 2012-03-21. Retrieved 2013-03-26.
  13. ^ "Mobile Credit Card Processing Features". PayAnywhere. Retrieved 2013-03-26.
  14. ^ "PayAnywhere Mobile Point of Sale Solution Hits Shelves in Retailers Across America". pymnts.com. 2012-11-19. Retrieved 2013-03-26.
  15. ^ a b "PayAnywhere jumps into mobile-payment ring". Usatoday.com. 2012-11-14. Retrieved 2013-03-26.
  16. ^ "PayAnywhere Mobile App and Credit Card Reader Now Available from Amazon.com". Prweb.com. 2012-12-04. Retrieved 2013-03-26.
  17. ^ "The Wireless Association". CTIA. 2012-04-19. Retrieved 2013-03-26.
  18. ^ PayAnywhere (2012-06-06). "Black Enterprise Names PayAnywhere Best in Show | MobilityWire®". Mobilitywire.com. Retrieved 2013-03-26.
  19. ^ Geier, Eric (2012-05-29). "PayAnywhere Review: A Feature-Rich Mobile Payment Processor". PCWorld. Retrieved 2013-03-26.
  20. ^ Dolcourt, Jessica (2012-05-08). "PayAnywhere is like Square, but more so | CTIA 2012 - CNET Reviews". Reviews.cnet.com. Retrieved 2013-03-26.
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