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Todd Reed (designer)

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Todd Reed is an award-winning[1] American artisanal luxury jeweler renowned for creating innovative jewelry and works of art with recycled metals and sustainably-sourced raw diamonds.[2] Todd Reed's designs are all one-of-a-kind, hand-forged and finished by master jewelers in his Boulder, CO studio. His works have been featured in major fashion and style publications including Elite Traveler, Elle Decor, InStyle, Town & Country, Robb Report, Veranda and Women's Wear Daily[3] in addition to featured articles in Forbes and The New York Times. He has adorned celebrities on and off the red carpet, musicians, and notable political figures. He has designed awards for such prestigious organizations as XPrize, Morgan Adams, and Boulder's Month of Modern. His designs are collected worldwide, and his Boulder, CO Studio and Showroom is a destination for luxury shoppers from around the globe.

Todd Reed designing in his Boulder, CO Studio

Biography

Born April 16, 1973, Todd Reed has made Colorado his home for the majority of his life. In 1992 Reed began working for leathersmith Eric Hodges, fabricating the metal conchos for leather bags. Reed began teaching himself how to create jewelry from metal and colored gemstones. Even though Reed found a passion for creating jewelry, he enrolled in Western Culinary Institute in Portland, OR and pursued his other passion for cooking. While attending school in Oregon he sold his jewelry designs at local markets. He moved back to Colorado after completing school and began making jewelry full-time and selling to galleries. Soon after, Reed was introduced to rough diamonds by collector Jack Greenspan. As his business grew he began incorporating more raw diamonds into his work. Reed was among the first U.S. designers to use raw diamonds in modern jewelry, creating a new category in fine jewelry. Today, Todd Reed is respected for his innovative designs and use of unique material. As president and owner of Todd Reed, Inc. he is seen as the jewelry industry leader in artisanal luxury.

Todd Reed, Inc.

In 2003 Todd Reed incorporated his jewelry business and became Todd Reed, Inc. Today, Todd Reed designs are sold in more than 70 jewelry stores throughout the US, Canada, Puerto Rico and Australia including Neiman Marcus and some of the nation's leading artisan jewelry galleries and independent jewelers. In 2016 Todd Reed launched an e-commerce site as adjunct to his Retail and Wholesale programs. In 2010 Reed opened his showroom in Boulder, Colorado at 2015 Pearl Street. Due to increased traffic, and the desire to use the Showroom to host private events, he expanded the showroom in 2017. The Pearl Street facility also houses the Studio, which manufactures all Todd Reed designs. The facility also houses administrative departments including: Accounting, Inventory, Marketing, Retail and Wholesale. The contemporary architectural design utilizes glass walls and reclaimed wood creating an open concept that attracts visitors worldwide. Tours are regularly given to collectors and visiting retailer accounts. From the Showroom, visitors can view the jewelers' workbenches and forging area where all Todd Reed jewelry is hand fabricated. A second showroom opened in Venice, CA in September 2014[4] and closed October 2016. in order to focus more attention on Boulder retail. Todd Reed, Inc. holds several registered trademarks including Autumn Diamonds®, Raw Diamonds Raw Elegance®, Raw Elegance®. His brand mark (the Octahedron) as well as the Todd Reed name brand are also registered trademarks. Cabochon Diamonds™ is in the process of being registered.[5] Todd Reed has been exhibiting at the nation's leading jewelry retail and trade shows since the beginning of his career, including Centurion, Couture, Smithsonian Craft Show, and the Philadelphia Museum Craft Show.

Sustainability

Todd Reed looks at nature and sees it deeply. Its forms and rhythms, its patterns and textures—he draws upon it all. The soul of the planet is his inspiration. He's connected to the fact that its resources—diamonds and precious metals—are his media and deserve to be honored. All metals used for Todd Reed Designs are recycled and sourced from dealers who are certified. Todd is an avid supporter of the Diamond Development Initiative (DDI) who specifically aims to make diamond mining an engine for development by supporting diamonds that are mined responsibly, safely and with respect for human rights, in conflict-free zones while providing fair prices to artisanal miners. He also supports EarthworksAction.org, the No Dirty Gold Campaign, Jewelers for Children and a number of other organizations that benefit our communities and seek to improve the overall impact of the jewelry industry on the environment and the community. Todd Reed purchases diamonds from a select group of reputable dealers who source from various diamond-producing countries including Africa, Australia, Canada, India and Russia under the full Kimberly Process Certification Scheme.[6]

Forged as One

Todd Reed Forged as One makers' mark stamps.

The core expression of Todd Reed, Inc. brand promise is that all works are handmade. This value became codified in January 2017 when Forged as One was launched. Forged as One communicates the relationship between designer Todd Reed and his studio of artisan makers. A personal maker's mark, created for each artisan, is stamped into each piece they make. Together with the Todd Reed hallmark, the combination of the company hallmark and the maker's mark illustrates the essence of Forged as One; it acknowledges both Todd Reed as the designer and each of the artisans who brought the piece to life. The marks guarantee that each piece is unique and handmade. Pieces made during the 25th Anniversary year were stamped with a special "25" mark.

Selected Publications (Digital and Print)

  • Castle, Shae. "Millennials KIilling the Jewelry Business? Maybe Not in Boulder County." Daily Camera, February 2018.
  • Ferrell, Georgie. "A Diamond in the Rough: Designer Todd Reed Offers Unconventional Perspective on Jewelry and Love." Culture Map Houston, March 2017.
  • Goddsir, Emma. "Inside Todd Reed's Colorado Studio." EGETAL Journal, March, 2018.
  • Jeranko, Marley. "XXV." Boulder Lifestyle, February 2018.
  • Lambo,Turquill. "WJA-LA Visits Todd Reed." Instore Magazine, July 14, 2015.
  • Wolf, Stephanie. "Cartier Designs For Men Featured At Denver Art Museum Exhibition." Colorado Public Radio, November 18, 2014.

Awards

  • 2002 1st Place in Gold Jewelry with Stones at the Niche Award
  • 2002 Winner in the Necklace Category at the 2002 Designer Jewelry Arts Competition
  • 2002 "Best in Show" at the 2002 Designer Jewelry Arts Competition
  • 2003 1st Place in Gold Jewelry with Stones at the Niche Award
  • 2003 1st place in the Professional Category at the MJSA American Visionary Award
  • 2004 1st Place in Gold Jewelry at the Niche Award
  • 2005 1st Place in the Bench Jewelers Passion Award Design Competition
  • 2006 1st Place in Silver Distinction at the MJSA American Visionary Award
  • 2006 1st place in the Professional Category at the MJSA American Visionary Award
  • 2006 1st Place in Gold Jewelry at the Niche Award
  • 2007 1st Place in Gold Jewelry at the Niche Award
  • 2008 Town & Country Couture Design Award in Natural Color Diamonds category
  • 2009 Veranda Art of Design Award in the Personal Luxury category[7]
  • 2011 "Best in Show" in the AGTA Spectrum Awards[8]
  • 2012 "Best in Show" in the AGTA Spectrum Awards[9]
  • 2012 JCK Jeweler's Choice Award in the Palladium Jewelry category[10]
  • 2013 Centurion Design Award in Contemporary Metals category[11]
  • 2015 Newman Award's Rocky Mountain Visionary Award[12]
  • 2015 Couture Human Spirit Award

References

  1. ^ Robb Report Staff (June 5, 2015). "Todd Reed Honored with the Human Spirit Award at Couture". http://robbreport.com. {{cite web}}: Check |archive-url= value (help); Cite has empty unknown parameter: |dead-url= (help); External link in |website= (help)
  2. ^ McCarthy, Cathleen (February 10, 2010). "Reinventing Diamond Jewelry". http://thejewelryloupe.com. {{cite web}}: External link in |website= (help)
  3. ^ Haber, Holly (November 22, 2013). "Jeweler Todd reed to Open Venice Beach Shop". wwd.com. {{cite web}}: Check |archive-url= value (help); Cite has empty unknown parameter: |dead-url= (help)
  4. ^ Elite, Traveler (May 2014). "Todd Reed Unveils New Luxury Studio". https://www.elitetraveler.com. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help); External link in |website= (help)
  5. ^ All legal forms are on file at Todd Reed, Inc. in Boulder Co. Any inquiries regarding the legal status of any of our copyrights or trademarks please direct to Todd Reed, Inc.
  6. ^ "Coffee with Todd Reed". https://www.pmacraftshow.org/blog/2017-12-04/coffee-todd-reed-0. December 4, 2017. {{cite web}}: |first= missing |last= (help); Cite has empty unknown parameter: |dead-url= (help); External link in |website= (help)
  7. ^ "Todd Reed Bio", Veranda, September 2009. Retrieved on 2 January 2015.
  8. ^ "Todd Reed Wins AGTA Spectrum Awards “Best in Show”", Accessories Magazine, 26 October 2010. Retrieved on 2 January 2015.
  9. ^ "Todd Reed Wins 2nd "Best of Show" at Spectrum Awards", Accessories Magazine, 25 October 2011. Retrieved on 2 January 2015.
  10. ^ "2012 JCK Jewelers' Choice Award Winners. JCK, March 2012. Retrieved on 7 January 2015.
  11. ^ "2013 CENTURION DESIGN AWARD WINNERS ANNOUNCED", The Centurion, 7 February 2013. Retrieved on 7 Jan 2015.
  12. ^ "ICAA RMC Announces Winners of Third Annual Newman Awards", Your Hub, 20 September 2015. Retrieved on 14 March 2018
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