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Internet Television or Internet Protocol Television (IPTV), Is a system through which television services are delivered using the internet Protocol over a private managed network as opposed to traditional over the air, Cable television[1]

Growth OF IPTV in Canada

As early as the 2000s, Internet Protocol Television(IPTV) showed potential to be a suitable substitute to digital cable or cable in general, with the constant demand for innovation and the competition within the market IPTV has been entrusted as a BDU( Broadcast Distribution Undertaking). [2]The IPTV demand has been growing steadily in contrast to its competitors in the industry, as the CRTC reveals, From 2014-2015 to 2015-2016, traditional television viewership in the 12-17 age demographic decreased the most, reaching 16.4 hours per week, a 13% decrease relative to the 2014-2015 average of 18.8 hours per week, while that occurred “Internet TV viewing continued to increase in 2016 as Canadians 18 years of age and older are now watching an average of 3.1 hours per week of Internet TV compared to an average of 0.5 hours per week in 2010” [2]

This would also result in massive profits for IPTV, According to the CRTC:

  Revenues of Internet Protocol television (IPTV) service providers continued their upward trend and totalled $1.8 billion in 2016. This represented an increase of $232 million (14.8%) from 2015 and of $1.2 billion (205%) since 2012. By contrast, the revenues of cable and satellite service providers have been on a downward trend since 2012, recording the largest losses over the past two years. Cable service providers generated revenues of $4.8 billion in 2016, down 5.5% from 2015, while satellite service providers generated revenues of $2.15 billion, down 6.1% during the same period [3] 

Brief history of IPTV in Canada

  • In 1999, Vibe vision was announced as the first commercial IPTV service in Canada, by NBtel( now known as Bell Aliant). This service was Marketed in New Brunswick and later expanded into Nova Scotia. To Develop this service NBTel Partnered with iMagicTV.
  • In 2002, Saskatchewan's government-owned telecommunications service SaskTel provided an IPTV service in Canada, called Max Entertainment it included movie titles from all the major studios, 150 digital channels, 45 commercial-free channels and on-screen caller ID."
  • With the emergence of this medium challenging the status quo and creating a new avenue for business, No surprise many more companies looked to integrate this service into their operation, as Manitoba Telecom Services (MTS) launched its IPTV service in 2009, “MTS Ultimate TV, in Brandon, Manitoba. The HDTV-enabled service, which is powered by technology from Alcatel-Lucent and by the Microsoft Mediaroom middleware and applications platform.
  • TELUS introduced their IPTV service called Optik TV in 2008

Bell launched IPTV relatively late, first via its then affiliate Bell Aliant in 2009, before slowly rolling out the service in the high-end districts of Montreal and Toronto over the next two yearCite error: A <ref> tag is missing the closing </ref> (see the help page).

  1. 6

Obar, Jonathan; Taylor, Gregory; Rena, Bivens; Nadia, Caidi; Arndis, Johnson; Catherine, Middleton; David, Skinner (November 2013). "Mapping Digital Media: Canada": 63-71. {{cite journal}}: Cite journal requires |journal= (help)

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"Ignite TV". Rogers TV. Retrieved 27 August 2018.

  1. 8

"Building on strength corporate review" (PDF). TELUS. Retrieved 27 August 2018.