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Vivanta

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Vivanta
Company typePrivate
IndustryHotels
FoundedSeptember 2010; 14 years ago (2010-09)
Number of locations
22 hotels in 19 destinations
Key people
Ratan Tata (Interim Chairman)
Puneet Chhatwal (MD & CEO) [1]
ParentIndian Hotels Company Limited
WebsiteVivanta

Vivanta is an Indian hotel chain established in September 2010.[2] The brand is a part of the Indian Hotels Company Limited, a subsidiary of the TATA Group.[3]

Introduction

The brand Vivanta was born as a part of The Indian Hotels Company Limited brand architecture exercise. With this the brand rolled over 19 of its hotels to the new brand.[4] This brand architecture exercise was a part of their previous launch of The Gateway hotels[5] which is marketed as an upscale brand.

References

  1. ^ "Indian Hotels appoints Puneet Chhatwal as MD and CEO".
  2. ^ "Taj Hotel Launches New Brand Identity". Event FAQs. Retrieved 30 October 2012.
  3. ^ "Interview: Raymond Bickson". Hindustan Times. 20 September 2010. Retrieved 2 November 2012.
  4. ^ "19 Taj hotels migrate to new Vivanta brand". Hotel News Now. Retrieved 30 October 2012.
  5. ^ "Indian Hotels launches Gateway Hotel". Moneycontrol.com. Retrieved 2 November 2012.
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