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Latitude Financial Services

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Latitude Financial Services
Company typePrivate
IndustryFinancial Services, Insurance
HeadquartersMelbourne, VIC, Australia
Websitehttps://www.latitudefinancial.com.au

Latitude Financial Services (abbreviated Latitude Financial or Latitude) is an Australian financial services company with headquarters in Melbourne, Victoria, also doing business in New Zealand under the name Gem Finance.  The company’s core business is in consumer finance through a variety of services including personal loans, car loans, credit cards, personal insurance and interest free retail financing.[1]  With around a 6 percent share of Australia’s personal lending market, Latitude is the biggest alternative lender in the Australian consumer credit space.[2]

  1. ^ Drummond, Shaun (2015-11-04). "GE Capital Finance to be renamed Latitude Financial". The Sydney Morning Herald. Retrieved 2018-10-19.
  2. ^ "Rebranded Latitude fighting the big four over personal lending". Financial Review. 2016-12-19. Retrieved 2018-10-19.