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Service design sprint

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File:Mvs-model.png
The structure of the MVS includes design's classical Double Diamond theory.

A Service Design Sprint is a time-constrained, service design project that uses design thinking and service design tools to create a new service or improve an existing one. The name Service Design Sprint was first mentioned in 2014 in the book The Service Startup: Design Thinking Gets Lean written by Tenny Pinheiro.[1][2](Elsevier 2014. The MVS [3] - Minimum Valuable Service - model to Service Design Sprint [4] described in the book combine Agile based approaches with design tools [5] to help product development teams understand, co-design and prototype complex service scenarios with low resources and within the timespan of a week. Since then, the Service Design Sprint approach has become popular with many different approaches surfacing and being used by startup incubators, institutions like the university of Lapland in Finland, the MIT along with service-driven corporations in many different sectors of the economy. [6]

Structure

The Minimum Valuable Service model [7] is divided into four phases each containing a set of Design Sprint tools.

  1. Projection: Tools to uncover untapped barriers, needs, and desires, understand mental models, and get a sense of the user “learn, use and remember” journey.
  2. Perspectives: Tools to co-design with users, generating valuable service propositions.
  3. Playground: Tools to identify ideas that fit the next product cycle and explore them in further detail through storyboarding.
  4. Polish Off: Tools to design and prepare prototypes that can be tested with people.

Deliverables

The primary outcomes you can expect from a Service Design Sprint:

  • New implementable service propositions.
  • Finding and fixing bottlenecks and service flaws.
  • Greater understanding of customers needs and wants.
  • Tested Prototypes
  • Confirmation or rejection of the hypothesis.

References

  1. ^ "The Service Startup: Design Thinking Gets Lean (Elsevier, 2014)". Retrieved 2014-04-10.
  2. ^ "Implementing Service Design Thinking for Startups". Retrieved 2015-03-10.
  3. ^ "Humanizing organizations - The pathway to growth" (PDF). Retrieved 2014-04-10.
  4. ^ "Service design sprints deliver speedy solutions". Retrieved 2016-08-10.
  5. ^ "I'm Confused: Lean Startup or Design Sprint?". Retrieved 2017-09-10.
  6. ^ "Service Design Sprints: Merging customer experience with agile". Retrieved 2017-09-10.
  7. ^ "An Introduction to Industrial Service Design". Retrieved 2017-09-10.

Category:Design Category:Software development process Category:Agile software development

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