Kochlöffel
 |
 | |
| Industry | Restaurants |
|---|---|
| Founded | 1961 in Lingen, Germany |
| Founders | Martha and Clemens van den Berg |
Area served | Germany, Poland (as Conieco) and Turkey |
Key people | Martha van den Berg (managing director) |
| Products | fast food |
| Revenue | 43.0 million euros (2012, sum GmbH and franchise partners) |
| Total assets | €8.6 million (December 31, 2012) |
| Website | kochloeffel.de |
Kochlöffel (literal English translation: "cooking spoon") is a German fast-food restaurant chain. Its product range includes hamburgers, chicken, bratwurst, currywurst and french fries with their signature turquoise plastic fork resembling a cooking spoon.
Sales
In 2012 the company sold 3 million grilled half chickens, 6.7 million Hamburgers, 1.4 million sausages, 0.4 million servings of salad, some 1,000 tons of French fries and 1.4 million liters of drinks. The restaurant chain had approximately 11.5 million customers in 2012 hosted in its roughly 90 restaurants.
History
The first Kochlöffel restaurant was opened in 1961. Martha and Clemens van den Berg drove expansion in the 1970s and 80s. Their daughter Julia and her husband Torsten Hessler took over in 2010, together with Mrs van den Berg is the manager of the restaurant chain. In the 1990s the previous red logo was replaced with the current turquoise. To date, Kochlöffel is still run by the founding family.
Expansion
Kochlöffel have traded in Poland since 1995, under the name "Conieco." In addition, Kochlöffel exported its concept in cooperation with a master licensee in Turkey. The stated goal is to establish Kochlöffel long-term as a restaurant chain in Turkey.
Franchise
Since 1995 the company issues licenses for its quick-service restaurant concept. Kochlöffel provides its partners in addition to a qualified consulting a wealth of support available. The franchise partner participates on the brand and the reputation of Kochlöffel. Meanwhile, a third of all businesses of franchisees are guided. The restaurant chain is a full member of the German Franchise Association The fast food restaurants can be found nationwide in 1A-run downtown locations as well as in the food courts of shopping malls. Kochlöffel managed its growth solely on its own and is looking for expansion nationwide in the inventory area suitable properties.
External links
- Official website (in German)