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Idol (BTS song)

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"Idol"
Song by BTS
from the album Love Yourself: Answer
ReleasedAugust 24, 2018
Genre
Length3:43
4:20 (Nicki Minaj version)
LabelBig Hit
Songwriter(s)
Producer(s)Pdogg
Music video
"Idol" on YouTube
"Idol (feat. Nicki Minaj)" on YouTube

"Idol" (stylized in all caps) is a song recorded by South Korean group BTS, released on August 24, 2018 by Big Hit Entertainment as the lead single from their third compilation album Love Yourself: Answer (2018). An alternative version of the song, which features Nicki Minaj, was also included as a bonus track with the digital album.[5][6] The single debuted at number 11 on the Billboard Hot 100, and the two versions combined sold 43,000 downloads in their first week of sale in the US.[7]

Background and release

The day before the release of the single when its trailer was released, rumours about a collaboration track between BTS and Nicki Minaj had surfaced when Shazam identified the teaser video of the track as "Idol by BTS (feat. Nicki Minaj)".[6] On August 24, 2018, two hours before the official release of the album, Big Hit Entertainment confirmed that an alternative version of "Idol" featuring Nicki Minaj would be included in the digital version of the album as a bonus track.[8]

After its release, the song inspired an Internet dance challenge known as the "Idol Challenge", in which people dance to the chorus of the song, to try out the song's choreography.[9] The challenge has been done by different celebrities such as B.A.P member Zelo and Stephen "tWitch" Boss on The Ellen DeGeneres Show.[10]

Composition

As described by Billboard's Tamar Herman, "Idol" is a "traditionally inspired track" featuring different classical Korean instruments.[11] According to media outlets, the song and the music video were inspired by Korean genre pansori and John Woo's 1997 movie Face/Off.[12] Yonhap reported, "The song is electronic dance music in the style of South African dance music. The African beats are layered with traditional Korean rhythms, as well as the pounding of a Korean folk percussion instrument used in the performance of traditional Korean farmers' ensemble.[13] Rolling Stone India said, "According to the group’s label Big Hit Entertainment, “Idol” was inspired by gqom, a style of house music that originated in Durban, South Africa. Gqom combines powerful traditional thumping drum with bass and house synths in a balance between tradition and trend." adding, "The track’s blend of Korean instruments like the gakgung (the Korean horn-bow which explains the shehnai-like sounds) with African rhythms, trap rap and electronica contribute to expanding its culturally rich, diverse, global sound".[14]

"Idol" is in the key of C# minor and incorporates various styles such as pop, world, contemporary R&B, and K-pop.[15] Both versions are 126 beats per minute.[16]

Music video

On August 22, 2018, the teaser video of the track was released,[17] while the full music video was released on August 24.[18] YouTube's official tally saw the music video garner over 45 million views within 24 hours of its release, breaking Black Pink previous record for "Ddu-Du Ddu-Du" of being the most viewed K-pop group music video within the first 24 hours[19], and making it the most watched music video within the first 24 hours,[20] surpassing Taylor Swift’s music video for “Look What You Made Me Do”, which recorded 43.2 million views in 2017.[21] On August 29, 2018, the music video became the fastest to reach 100 million views on YouTube in 2018.[22]

On September 6, 2018, the music video featuring Nicki Minaj was released. The music video is similar to the original music video, but with some additional scenes and Nicki Minaj rapping her part with Korean transliteration of the lyrics at her back. The video ends with several "Idol Challenge" video clips uploaded from their fans.[23]

The music video was created by the director Choi YongSeok of Lumpens. Assistant directors include Guzza, MinJe, Jeong, Park HyeHeong all from Lumpens. The director of photohgraphy was Man Hyunwoo from GDW. Other key personal are Song Hyunseok who controlled the gaffer, Kim Bona and Park JinSil as art directors, Ahn YeMin and Lee HyunSeung making up the art team. Song Sukki as the construction manager, Ma SeungKeun working the show light, and Kang Jong working the lift operator. The key scenic artist were Hong Yeongjun, Lim KwangHyun, and Seo SangHyeok.[24]

Critical reception

Raisa Bruner of Time described the song as "a clubby, beat-heavy track that pulses with energy and a sax melody line off the top", with the song being "hard-charging" during its runtime. Regarding the collaboration with Minaj, Bruner stated that the "collaboration mark[s] the beginning of BTS’ impending arrival on the U.S. scene."[25]

Commercial performance

In the United States, "Idol" debuted at number 11 on the Billboard Hot 100 and was ranked first in sales for the week, the two versions combined selling 43,000 downloads in their first week of sales, and generated 24.4 million first-week streams combined.[7][26] The song dropped 70 positions in its second week, charting at number 81.[27]

Promotion

BTS promoted the song on various music programs in South Korea including M Countdown, Music Bank, Show! Music Core, and Inkigayo garnering a total of eight wins despite its short promotion.

BTS performed the single on America's Got Talent Season 13 semi-final which was aired September 12, 2018.[28] They also performed it on The Tonight Show Starring Jimmy Fallon and Good Morning America.[29]

On October 12, 2018 the group performed the single on The Graham Norton Show in the UK.[30]

Track listing

No.TitleWriter(s)Producer(s)Length
1."Idol"
Pdogg3:43
Digital bonus track
No.TitleWriter(s)Producer(s)Length
1."Idol" (featuring Nicki Minaj)
  • "hitman" bang
  • Ali Tamposi
  • Onika Maraj
  • Pdogg
  • RM
  • Roman Campolo
  • Supreme Boi
Pdogg4:20

Credits and personnel

The song's original credits are adapted from the CD liner notes of Love Yourself: Answer.[31]

  • Pdogg – producer, keyboard, synthesizer, vocal & rap arrangement, digital editing, recording engineer
  • Supreme Boi – producer, chorus, gang vocal, vocal & rap arrangement, digital editing, recording engineer
  • ”hitman” bang – producer
  • Ali Tamposi – producer
  • Roman Campolo – producer
  • RM – producer, gang vocal
  • Jungkook – chorus, gang vocal
  • J-Hope – gang vocal
  • ADORA – digital editing
  • Hiss noise – digital editing
  • James F. Reynolds – mix engineer

Charts

Awards and nominations

Release history

Region Date Format Version Label Ref.
Various August 24, 2018 Digital download Original Big Hit Entertainment [73]
United Kingdom September 28, 2018 Contemporary hit radio Remix
[74]

References

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  3. ^ Han, Kyung. "방탄소년단 'IDOL' 뮤직비디오 공개 반응 "상상초월 대박"" (in Korean). Retrieved August 24, 2018.
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