Jump to content

Oishi (Philippine brand)

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Osevilla (talk | contribs) at 19:11, 14 November 2018 (→Reception). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Oishi
IndustryFood and beverage industry
Founded1946
HeadquartersPasay, Philippines
Imus, Cavite
Area served
Southeast Asia, China
Key people
Carlos Chan (Chairman & CEO)
ProductsSnacks, cereals, biscuits, milk and beverages
Websitewww.oishi.com.ph

Liwayway Holdings Company Limited, doing business as Oishi, is a snack company based in the Philippines.[1] Its headquarters are in Pasay in Metro Manila.[2] As of 2013 it is headed by Carlos Chan (C: 施恭旗, P: Shī Gōngqí[3]).[4]

History

Oishi, started in 1946 as Liwayway,[5] was originally a family-owned corn starch (gawgaw) and coffee repacking business.[1] The name of the business, "Liwayway," meaning "dawn" in Tagalog, was selected to reflect the optimism of the Philippines following the aftermath of World War II.[5] By 1966, in addition to distributing starch, the company also was distributing basic commodities, coffee, and confectioneries. It was incorporated as the Liwayway Marketing Corporation (LMC) in 1966.[1]

Brothers Carlos and Manuel Chan, at the time, were behind the company.[1] The parents of the Chan brothers are immigrants to the Philippines from Fujian Province, China.[6]

The company began distributing Oishi Prawn Crackers and Kirei Yummy Flakes in 1974. The company claims to have used technology from Japan to make the products.[5]

Expansion

Carlos Chan began prospecting on the expansion of Oishi to China in 1984, following the liberalization of the Chinese economy under Deng Xiaoping starting in 1978.[7]

The company's China division, established in 1993, is headquartered in Qingpu District, Shanghai.[8] To improve distribution in China, the company established a factory network there.[4] Oishi also established a presence in Vietnam in 1997 and in Myanmar in 1999. In 2006, factories were opened in Indonesia and Thailand.[7]

Interlink Direct Ltd. imports Oishi products from China to the United Kingdom.[9]

Reception

Known in China as “Oishi Shanghaojia,” which means “excellent, top grade and high quality,”[10] Oishi has become “one of the most widely-respected and recognized brands,”[10] often being mistaken as a brand from Hong Kong or Shanghai.[6] In 1998, for his contributions to Shanghai, Carlos Chan received a "Magnolia Gold Award," a prize that recognizes expats who contribute to Shanghai's development.[10] In 2005, the City of Shanghai made Carlos Chan an honorary citizen, and Oishi Shanghaojia was declared a "Shanghai famous brand" the following year.[10] In August 2013, Carlos Chan, with a project wealth of $500 million, was #25 on the month's Forbes Philippines Rich List.[4] He was ranked #21 in 2018.[10]

Russell Flannery of Forbes wrote that "Oishi’s spelling looks a lot like the Japanese word for delicious, oishii."[4]

References

  1. ^ a b c d "Overview." Oishi China. January 3, 2013. Retrieved on April 4, 2014.
  2. ^ "Privacy Policy Archived 2014-04-07 at the Wayback Machine." Oishi. Retrieved on April 5, 2014. "Liwayway Marketing Corporation 2225 Tolentino St. Brgy. 129, Pasay City"
  3. ^ "福布斯2013菲律宾富豪榜|福布斯排行榜" ( Archived 2016-02-14 at WebCite. Forbes China. Retrieved on April 4, 2014. "施恭旗/Carlos Chan"
  4. ^ a b c d Flannery, Russell. "He's Not Japanese: China Success Helps Oishi's Carlos Chan Debut On New Philippines List." Forbes. August 11, 2013. Retrieved on April 4, 2014.
  5. ^ a b c "History." Oishi. Retrieved on April 4, 2014.
  6. ^ a b Zafra, Jessica. "Carlos Chan: Mr. Oishi." The Philippine Star. March 18, 2012. Retrieved on April 5, 2014.
  7. ^ a b Dy, Rolando (26 January 2015). "Building a multinational brand: The Oishi story". Philippine Daily Inquirer. Retrieved 22 September 2016.
  8. ^ "Company Overview of Liwayway Holdings Company Limited." Businessweek. Retrieved on April 5, 2014. "2277 Hu Qing Ping Highway Shanghai, 201702 China"
  9. ^ "Oishi 上好佳 Archived 2014-04-07 at the Wayback Machine." Interlink. Retrieved on April 5, 2014.
  10. ^ a b c d e Wu, Willa (28 Sep 2018). "Chinese miracle beckons for Filipino 'snacks king'". China Daily. China Daily Information Co (CDIC). Retrieved 14 November 2018.
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Oishi_(Philippine_brand)&oldid=868834502"