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Heyah

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Heyah (pronunciation: ['xeja]) is a brand name of one of pay-as-you-go services offered by a Polish GSM/UMTS provider - Polska Telefonia Cyfrowa. The brand was introduced in 2004. Though it being marketed mostly for the youth, it gained at first much general attention due to its then revolutionarily low call prices and an extensive ad campaign.

Heyah as the first Polish GSM brand offered its clients 1 second billing which soon became a standard in Poland. During its first month of operation, Heyah attracted 1 million of subscribers.


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