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Marvel HQ
CountryIndia
NetworkDisney Channels Worldwide
HeadquartersMumbai, India
Programming
Language(s)
Ownership
OwnerDisney India Media Networks

Marvel HQ India is an Indian children's television channel owned by Disney India Media Networks featuring Marvel Entertainment shows and movies. The channel targets children ages 9 and up,[1] while including the whole family, with action and adventure animation and live action.[1]

History

The Marvel HQ channel was officially launched on 20 January 2019 to replace Disney XD (India).[2] Disney India see Marvel as a "pop-culture phenomenon" as the reason to have a dedicated Marvel channel.[3] At air time, the main Marvel programming would consist of four animated shows with additional animated series added or seasons started in March 2019.[2]

Programming

Marvel HQ programs two prime-time day parts, afternoon and evening. Marvel shows and movies, accounting for 40% of the schedule,[3] would be supplemented with similar themed show from other providers and libraries to bring in other viewers.[2] The amount of Marvel content would rise over time. Marvel movies would be shown on Saturday and Sunday.[1] At air time, the main Marvel programming would consist of four animated shows:[2]


See also

References

  1. ^ a b c "Disney India to launch Marvel HQ on January 20". ET BrandEquity. Economic Times. 16 January 2019. Retrieved 24 January 2019.
  2. ^ a b c d "Disney India to replace Disney XD with Marvel HQ". Best Media Info. 16 January 2019. Retrieved 18 January 2019.
  3. ^ a b "Marvel HQ, the TV channel for your all-day superhero fix". Exchange4media. Adsert Web Solutions Pvt. Ltd. 17 January 2019. Retrieved 24 January 2019.