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Lime (transportation company)

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Neutron Holdings, Inc.
Company typePrivate
Industry Bicycle-sharing
FoundedJanuary  2017 (2017-01)
FoundersToby Sun
Brad Bao
HeadquartersSan Francisco, California
Websitewww.li.me

Neutron Holdings, Inc. dba Lime, formerly LimeBike, is a transportation-rental company, based in the United States. It runs bicycle, scooter, and car sharing systems in various cities. The systems offer dockless vehicles which users unlock via a mobile app. Lime's charges typically start at $1/1€ for a 30-minute ride on the traditional bikes, while its fleet of electric bicycles and electric scooters in America cost $1 to unlock and 15 cents per minute.

History

LimeBike was founded in January 2017 and raised $12 million in venture funding led by Andreessen Horowitz in March 2017.[1] The company's first location, University of North Carolina at Greensboro, launched in June 2017 with 125 bicycles.[2]

LimeBike expanded in July 2017 to the cities of Key Biscayne, Florida, South Bend, Indiana, and South Lake Tahoe, California.[3][4][5] On July 27, 2017, LimeBike launched with 500 bicycles in Seattle, Washington, becoming the city's second bikeshare operator.[6]

The company closed a Series B round of venture funding in October 2017, announcing that it was valued at $225 million.[7] A $335 million funding round in 2018 led to a valuation of $1.1 billion for the company, making it a unicorn.[8]

In November 2017, LimeBike announced NFL running back Marshawn Lynch as one of its brand promoters, partnering with his company Beast Mode Apparel.[9]

In May 2018, the company announced that it would rebrand as "Lime" and partner with Segway to produce new scooters.[10]

The city of Coronado, California impounded over a hundred Lime bikes in 2018, and the company had to pay $9,300 to recover them in July.[11]

In August 2018, the company signed a deal with Uber to provide them electric bikes for the expansion of their Uber Bikes service.[12]

Equipment and usage

Lime-S electric scooter in Little Italy, San Diego, California, USA (Sept 2018)
A van used to collect and move scooters at night, in Emeryville, California.

Lime uses green-colored commuter bikes equipped with GPS units and 3G connectivity.[1][13] The bicycles also feature a front basket, a solar panel, and a smart lock. A mobile app is used to locate nearby bicycles and scan a QR code to unlock bicycles, which play a short chime.[1][14] Rides cost $1 for every 30 minutes of use.[1]

As of October 2017, Lime had 150,000 users.[15]

At CES 2018, Lime announced that they would begin a trial of electric bikes in San Francisco.[16]

Shortly after the release of Lime-E (electric bikes), Lime-S electric scooters were also announced.[17] In April 2018, these scooters were the subject of controversy after Lime left several hundred of them on the streets of US cities without the permission of municipal authorities;[18][19] public criticism of the project increased in June when it emerged that the scooters were programmed to play a recording of the message "Unlock me to ride me, or I'll call the police" repeatedly, at high volume, when their controls were touched.[20]

In May 2018, the company announced plans to begin development of transit pods, small self-driving electric vehicles.[21] Lime applied for car-sharing permits in Seattle in October 2018 and later launched a service in December 2018 with a fleet of Fiat 500 Lounge cars branded as "LimePod."[22][23]

Locations

Lime-E electric bicycle in Berlin

Lime currently operates in the following cities:[24]

United States

Lime also operates on the following US college campuses:[24]

And the following international campuses:[24]

Outside United States

Australia

Austria

Belgium

Canada

Chile

Czech Republic

Denmark

France

Germany

Greece

Mexico

New Zealand

Poland

Portugal

Spain

Sweden

Switzerland

United Kingdom

Notes

  1. ^ Malden,[26] and with Spin: Arlington, Bedford, Belmont, Chelsea, Everett, Malden, Medford, Melrose, Milton, Needham, Newton, Quincy, Revere, Waltham, Watertown, and Winthrop.[27] Dockless bikes are excluded from the Hubway operating area.

References

  1. ^ a b c d Kolodny, Lora (March 15, 2017). "LimeBike raises $12 million to roll out bike sharing without kiosks in the US". TechCrunch. Retrieved July 31, 2017.
  2. ^ Newsom, John (June 1, 2017). "Green machines: New bike share program gets its start at UNCG". News & Record. Greensboro, North Carolina. Retrieved July 31, 2017.
  3. ^ Diaz, Johnny (July 24, 2017). "What are those bright green bikes in Key Biscayne? It's LimeBike, new bike sharing program". Sun-Sentinel. Retrieved July 31, 2017.
  4. ^ Parrott, Jeff (July 7, 2017). "Bike-sharing company LimeBike is coming to South Bend". South Bend Tribune. Retrieved July 31, 2017.
  5. ^ "New bike ride share program to start in South Lake Tahoe Saturday". South Tahoe Now. July 11, 2017. Retrieved July 31, 2017.
  6. ^ Soper, Taylor (July 27, 2017). "There are now 1,000 bike-share bicycles in Seattle as LimeBike officially launches service". GeekWire. Retrieved July 31, 2017.
  7. ^ Carson, Biz (October 16, 2017). "LimeBike Now Valued At $225 Million After Investors Go All In On Bike-Sharing Craze". Forbes. Retrieved October 27, 2017.
  8. ^ Robinson, Melia (July 10, 2018). "Uber, Google and top VCs just poured $335 million into scooter startup Lime — here's why one investor thinks it's the future of commuting". Business Insider. Retrieved 10 July 2018.
  9. ^ Baldassari, Erin (November 20, 2017). "Oakland Raiders' Marshawn Lynch throws his weight behind LimeBike with sponsorship deal". Mercury News. Retrieved November 20, 2017.
  10. ^ "Lime Rebrands and Announces a Partnership with Segway" (Press release). Lime. May 17, 2018. Retrieved June 15, 2018 – via PR Newswire.
  11. ^ Solis, Gustavo (July 31, 2018). "LimeBike paid $9,300 to pick up its impounded bikes". San Diego Union Tribune.
  12. ^ Bond, Shannon (2018-08-26). "Uber gears up for shift to bikes on short trips, CEO expects short-term financial hit". CNBC. Retrieved 2018-08-27.
  13. ^ Gutman, David (July 17, 2017). "Bike shares wheeling back into Seattle, but they're unlike Pronto in 2 big ways". The Seattle Times. Retrieved July 31, 2017.
  14. ^ Machkovech, Sam (July 23, 2017). "Dockless bike sharing lands in Seattle—and leads us down unsavory alleyways". Ars Technica. Retrieved July 31, 2017.
  15. ^ Carson, Biz (September 15, 2017). "With New Fundraising, 9-Month-Old Bike-Sharing Startup Is Said To Be Worth $200 Million". Forbes. Retrieved October 27, 2017.
  16. ^ Rose Dickey, Megan (8 January 2018). "LimeBike unveils pedal assist e-bikes". TechCrunch. Oath Inc. Retrieved 9 January 2018.
  17. ^ Dickey, Megan (February 12, 2018). "Lime bike is also getting into the E-Scooter game". TechCrunch.
  18. ^ Carroll, Rory (25 April 2018). "Are ride-share electric scooters the future of urban transport?". The Guardian.
  19. ^ Shen, Lucinda (November 1, 2018). "Meet Tech's New Bounty Hunters". Fortune (Paper). 178 (5): 23–26.
  20. ^ Levin, Sam (7 June 2018). "Scooters littering city streets shout at people: 'Unlock me or I'll call the police'". The Guardian.
  21. ^ Brustein Bloomberg, Joshua (11 May 2018). "Scooter company Lime is planning to deploy 'transit pods'". Toronto Star. Retrieved 13 May 2018.
  22. ^ "Lime applies for car-sharing service in Seattle". Puget Sound Business Journal. October 29, 2018. Retrieved November 5, 2018. {{cite news}}: Unknown parameter |subscription= ignored (|url-access= suggested) (help)
  23. ^ Soper, Taylor (November 29, 2018). "We tested Lime's new car-sharing service, LimePod, that will take on BMW and Daimler in Seattle". GeekWire. Retrieved 11 December 2018.
  24. ^ a b c d "Locations". Lime. Retrieved October 4, 2018.
  25. ^ "Bike Share - Transportation". City of Bellevue. Retrieved 5 October 2018.
  26. ^ "Malden Debuts Ofo and LimeBike - Dockless Bike Sharing Programs" (Press release). City of Malden. October 24, 2017.
  27. ^ Vaccaro, Adam (April 13, 2018). "Thousands of dockless bikes headed for Boston's suburbs". Boston Globe. {{cite web}}: Italic or bold markup not allowed in: |website= (help)
  28. ^ Repko, Melissa (August 4, 2017). "Is Dallas shifting gears? LimeBike, Spin join Big D's bike-share market". The Dallas Morning News. Retrieved August 8, 2017.
  29. ^ "Bike Share". City of Green Bay.
  30. ^ Bowen, Patty. "Bike share company deploys e-scooters in Meridian". IdahoPress.com. Retrieved 29 September 2018.
  31. ^ Muscavage, Nick (April 20, 2018). "Plainfield to launch bike share program". mycentraljersey.
  32. ^ Guerrero, Isaac. "LimeBike rolls into Rockford on Saturday".
  33. ^ Cormier, Gregory (7 April 2018). "500 LimeBikes to hit stateline streets Saturday morning". mystateline.com.
  34. ^ Melo, Frederick (September 19, 2018). "Lime rolls out 'dockless' bikes in St. Paul, complementing its scooters, and competing with Bird scooters". Twin Cities Pioneer Press. Retrieved October 4, 2018.
  35. ^ "Walnut Creek latest to share in the bike-share movement". East Bay Times. 2018-01-23. Retrieved 2018-03-30.
  36. ^ "Lime-E electric share bikes have landed in Sydney". Techly. 2018-11-08. Retrieved 2018-11-10.
  37. ^ "Brisbane to trial Lime shareable electric scooters". The Australia. 2018-11-15. Retrieved 2018-11-16.
  38. ^ Lanxon, Nate (2018-09-26). "Scooter-Rental Startup Lime Is Expanding in Israel, Vienna". Bloomberg (in French). Retrieved 2018-10-18.
  39. ^ Weikle, Brandie (2 October 2018). "Lime e-scooters opens first Canadian location with pilot in Waterloo, Ont". CBC News. Retrieved 3 October 2018.
  40. ^ "Sudden Invasion of Electric Scooter". thrillmojo.com. Retrieved 2018-12-07.
  41. ^ "Miliardový startup Lime míří do Česka se sdílenými elektrickými koloběžkami". CzechCrunch (in Czech). Retrieved 2018-10-07.
  42. ^ Ritzau (5 October 2018). "Up to 200 Electric Scooters to Appear on Streets of Copenhagen". The Local.
  43. ^ De Clercq, Geert (June 21, 2018). "Lime launches electric scooters in Paris, targets Europe". Reuters. Retrieved July 12, 2018.
  44. ^ a b Corot, Léna (2018-10-08). "Lime étend discrètement son service de trottinettes électriques en France". L'Usine Digitale (in French). Retrieved 2018-10-18.
  45. ^ Bosredon, Mickaël (2018-10-31). "Bordeaux: Lime arrête son service de trottinettes électriques en libre-service". 20 minutes (in French). Retrieved 2018-11-03.
  46. ^ Doumergue, Cyril (2018-10-20). "Mobilité : ce qui attend les Toulousains". La Dépêche (in French). Retrieved 2018-10-20.
  47. ^ Colin, Beatrice (2018-10-23). "Toulouse: Faux départ et gros couac pour l'arrivée des trottinettes électriques en ville". 20 minutes (in French). Retrieved 2018-11-03.
  48. ^ Auchard, Eric (December 11, 2017). "LimeBike expands to Europe as cycle-sharing rivalry mounts". CNBC. Retrieved March 1, 2018.
  49. ^ Knoblach, Jochen (21 August 2018). "Neuer Fortbewegungstrend Elektro-Tretroller sollen auch bald in Berlin unterwegs sein". Berliner Zeitung (in German). Retrieved 2 October 2018.
  50. ^ "US-Firma startet Fahrradverleih in Bremen". Radio Bremen. March 11, 2018. Retrieved March 15, 2018.
  51. ^ Jendrischik, Martin (June 24, 2018). "Bike-Sharing: Swapfiets, WK-Bike, Lime kämpfen um Bremen". Cleanthinking.de. Retrieved June 24, 2018.
  52. ^ Skiadas, Konstantinos (2019-01-21). "Τα ηλεκτρικά πατίνια της Lime και στην Αθήνα" [The electric scooters of Lime and in Athens] (in Greek). Retrieved 2019-01-24.
  53. ^ Cahun, Antonio (2018-10-05). "Lime es otra compañía de scooters eléctricos compartidos que pronto comenzaría operaciones en México". Xataka (in Spanish). Mexico. Retrieved 2018-10-05.
  54. ^ a b Hayward, Michael (12 October 2018). "Lime scooters to hit the streets of Christchurch and Auckland". Stuff. Retrieved 12 October 2018.
  55. ^ Miller, Tim (2019-01-10). "Lime time here for Dunedin". Otago Daily Times Online News. Retrieved 2019-01-09.
  56. ^ Barycki, Piotr (October 18, 2018). "Elektryczne hulajnogi opanowały centrum Wrocławia. Sprawdziliśmy, jak z nich skorzystać". Spider's Web (in Polish). Retrieved October 19, 2018.
  57. ^ Godziński, Bartosz (2018-11-02). "Rowery miejskie są tańsze, ale nie dają tyle frajdy. Przejechałem się elektro-hulajnogą na minuty". natemat.pl (in Polish). Retrieved 2018-11-04.
  58. ^ "Hulajnogi elektryczne w Poznaniu - Aktualności - Info - Poznan.pl". www.poznan.pl (in Polish). 2018-10-17. Retrieved 2018-12-11.
  59. ^ "Trotinetes elétricas da Lime já estão em Lisboa!" (in Portuguese). Lisbon. 2018-10-04. Retrieved 2018-10-13.
  60. ^ Observador; Observador. "As trotinetes elétricas da Lime chegam a Lisboa. Serão partilhadas entre 200 a 400 scooters". Observador (in European Portuguese). Retrieved 2018-12-12.
  61. ^ "Lime llega a España: así es el servicio de patinetes eléctricos compartidos de Uber y Google". El Economista. June 21, 2018. Retrieved August 9, 2018.
  62. ^ "Los patinetes eléctricos de alquiler de Lime ya circulan por Zaragoza". Heraldo de Aragón. October 10, 2018. Retrieved December 9, 2018.
  63. ^ Zafra, Ignacio (2018-09-04). "Valencia exige a la empresa Lime que retire sus 200 patinetes eléctricos o lo hará la policía". El País (in Spanish). Valencia. Retrieved 2018-09-05.
  64. ^ a b Lime. "Lime Locations | Bring Lime Scooters and Bikes to Your City or University". www.li.me. Retrieved 2018-12-16.
  65. ^ Lunden, Ingrid (December 11, 2017). "LimeBike, the cycle-sharing startup, expands to Europe as it hits 1M rides in the US". TechCrunch. Retrieved March 1, 2018.
  66. ^ Angebot, Neues (2018-10-09). "Nun sollen E-Trottinetts die Basler mobil machen". 20 Minuten (in German). Retrieved 2018-10-18.
  67. ^ "Lime launches electric-assist bikes in its first UK city". TechCrunch. Retrieved 2018-11-27.
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