Black Friday (shopping)
Black Friday, the day after Thanksgiving in the United States, is historically one of the busiest retail shopping days of the year. Many consider it the "official" beginning to the holiday season. Most retailers will open very early and usually provide massive discounts on their products.
Although Black Friday is typically the busiest shopping day of the year in terms of customer traffic, it is not typically the day with the highest sales volume. That is usually either Christmas Eve, the last Saturday before Christmas, or Boxing Day.[1]
Origin
The first use of this term to describe the day after Thanksgiving is not exactly known. There are two popular theories as to its origin.
Accounting practice
One theory is that retailers traditionally operated at a financial loss for most of the year (January through November) and made their profit during the holiday season. When this would be recorded in the financial records, common accounting practices use red ink to show negative amounts and black ink would show positive amounts. Black Friday is the beginning of the period where they would no longer have losses (the red) and instead take in the year's profits (the black).
Stress from large crowds
Another theory comes from the fact that shopping experience on this day can be extremely stressful. The term is used as a comparison to the extremely stressful and chaotic experience of Black Thursday or other black days. According to The Word Spy:
Earliest Citation:
Christmas decorations around Tampa Bay started going up in late October, and business has been brisk since then. And while Friday--known as Black Friday for the legendary hordes--will be the biggest shopping day for many area stores, others ring up the greatest sales the Saturday before Christmas.
—Marilyn Marks, "Retailers expect good sales this Christmas," St. Petersburg Times, November 27, 1986
There exists an earlier reference, speaking to the Friday after Thanksgiving:
A BLACK FRIDAY.
There have been many Black Fridays in recent history. Most of them have been days of financial panic. There has been none of blacker foreboding than last Friday. And the blackness is not loss or fear of loss in stocks and bonds.
New York Times (1857-Current file).
New York, N.Y.: Dec 3, 1922. pg. 38, 1 pgs
ISSN/ISBN 03624331
Employees of retail stores have for years referred to Black Friday in a satirical way, to note the extremely stressful and hectic nature of the day. Heavy traffic and customer demands added to the long hours make it a difficult day[citation needed].
Black Friday on the Internet
Advertisements in advance
Certain websites offer information about Black Friday deals up to a month in advance. The text listings of prices are usually accompanied by adscans -- complete PDFs either leaked by insiders, or intentionally released by large retailers to give consumers insight and allow them time to plan.
Cyber Monday
The term Cyber Monday refers to the Monday immediately following Black Friday, which is the day after Thanksgiving and the kick-off of the holiday online shopping season. Similar to Black Friday, one of the busiest shopping days of the year when retail stores often offer significant discounts, Cyber Monday has in recent years become a busy day for online retailers, and one in which online stores offer similarly low prices and promotions.
Controversy
Response (Buy Nothing Day)
Anti-capitalist protesters have chosen this day as Buy Nothing Day in North America (though this day has no importance in Canada's commercial year [as Boxing Day has]), where those concerned about the increasing power and influence of consumer corporations are urged to not make consumer purchases.
DMCA
In recent years, some retailers (including Wal-Mart, Target Corporation, Best Buy, and Staples, Inc.) have claimed that the advertisements they send in advance of Black Friday and the prices included in those advertisement are intellectual property and protected by the Digital Millennium Copyright Act (DMCA).
Using the take down provision of the DMCA, these retailers have threatened various internet web sites who post Black Friday prices to the internet in advance of the intended release date by the retailers. This policy apparently derives from a fear that competitors, in addition to customers, will also have access to this information and use it for competitive advantage. The actual validity of the claim that prices are protected intellectual property is uncertain as prices might be considered a 'fact' in which case they would not receive the same level of protection as pure intellectual property.
The benefit of threatening internet sites with a DMCA based lawsuit has proved tenuous at best. While some sites have complied with the requests, others have either ignored the threats or simply continued to post the information under the name of a similar sounding fictional retailer.