Fruit Roll-Ups
Fruit Roll-Ups are a type of fruit snack manufactured by General Mills in the United States and Uncle Tobys in Australia. Fruit Roll-Ups were originally invented by James F. Kamman and his team working for the Research and Development of General Mills. Fruit Roll-Ups are an example of a food preservation practice called fruit leather, which precedes General Mills production of the Fruit Roll-Ups brand. The snack itself, is a pectin-based fruit-flavored concoction, wrapped around a piece of cellophane, allowing for semi-easy removal. Oftentimes the consumer must unwrap the cellophane an extra revolution in order to remove the snack due to its tendency to stick to itself. The original production process created square Roll-ups and was too slow to keep up with demand. According to urban legend, while using the toilet, one of the head engineers realized after pulling the last sheet of toilet paper off of a roll and seeing the spiral tube that producing Fruit Roll-UPs in a similar fashion would be more productive, hence the current parallelogram shape. Historically, Fruit Roll-Ups have featured variants on the original plain sheets such as punch out shapes on the rolls and temporary tongue tattoos.
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Commercials for Fruit Roll-Ups have been a staple of Saturday morning and after-school programming. Recently, the advertisements have focused on a Fruit Roll-Up factory run by children who are constantly trying to research new and interesting varieties of the eponymous snack (including the aforementioned "Tongue Tattoo"). These commercials always end with the question: "What will we roll out with next?"
The Australian advertising slogan is "Roll-Ups. Real fruit. Flat out."
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