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For the integrated circuit (ASIC), see Application-specific integrated circuit.
ASICS Corporation
Company typePublic (K.K)
TYO: 7936
IndustrySportswear
Sports equipment
Founded1949; 76 years ago (1949)
FounderKihachiro Onitsuka
HeadquartersKobe, Japan
Area served
Worldwide
Key people
Kiyomi Wada
(Chairman)
Asrul QA
(Model)
ProductsAthletic shoes
Apparel
Sports equipment
RevenueIncrease ¥600.4 billion (as of December, 2015)
Increase ¥27.4 billion (as of December, 2015)
Increase ¥10.2 billion (as of December, 2015)
Number of employees
7,864 (2016)[1]
Subsidiaries
  • Haglöfs
  • Runkeeper
  • ASICS Europe B.V.
  • ASICS Sports Corporation
  • ASICS Tiger Corporation
  • ASICS Tiger do Brasil Ltda.
  • ASICS Tiger Oceana Pty.
Websitewww.asics.com

ASICS (アシックス, Ashikkusu) (stylized in all lowercase and italicized) is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range. The name is an acronym for the Latin phrase anima sana in corpore sano[2], which translates as "Healthy soul in a healthy body". In recent years their running shoes have often been ranked among the top performance footwear in the market.[3][4]

On September 7th, 2018, ASICS has become an International Paralympic Committee official supplier. This agreement will be valid through to 2020 to benefit the Paralympic Movement.[5]

History

Inside of the ASICS store on Newbury Street, in the Back Bay section of Boston
ASICS in Vaughan Mills
An ASICS shop on Albion Street, Leeds

ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949.[6] Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan. Soon after the range of sports activities widened to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide. Onitsuka became particularly renowned for the Mexico 66[7] design, in which the distinctive crossed stripes, now synonymous with the company brand, were featured for the first time. In 1977, Onitsuka Tiger merged with GTO and JELENK to form ASICS Corporation. Despite the name change, a vintage range of ASICS shoes are still produced and sold internationally under the Onitsuka Tiger label.

In its 2006 fiscal year, Asics generated 171 billion yen in net sales and 13 billion yen in net income. Sixty-six percent of the company's income came from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment. Forty-nine percent of the company's sales were in Japan, 28% in North America, and 19% in Europe.[citation needed]

On July 12, 2010, ASICS bought the Swedish outdoor brand Haglöfs, for SEK1,000,000,000 ($128.7 million).[8]

On October 4, 2011, it was announced that ASICS will be the new official kit manufacturer for the Australian Cricket Team, replacing German manufacturer Adidas.[9]

On December 12, 2018, ASICS announced the launch of an e-commerce website for the Indian market. Through this platforms, customers can make orders, deliveries and payments easier. This new ASICS website will host many global top sellers, like GEL Kayano, Hyper GEL, GEL KENUN, GEL Nimbus among other popular styles, stated the release.[10]

Name

The name ASICS is an acronym of the Latin phrase anima sana in corpore sano[2] which translates to "healthy soul in a healthy body" and derives from Juvenal's aphorism mens sana in corpore sano. (Triple)

Relationship with Nike

Nike, Inc., originally known as Blue Ribbon Sports, was founded to sell Onitsuka Tiger shoes in the US. When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University, he was impressed by Onitsuka Tiger shoes with their high quality but reasonable prices. He immediately visited the Onitsuka Tiger office and asked to be their sales agent in the USA.[11] After a number of years, their relationship crumbled and both companies sued each other, with Nike retaining the naming rights to several shoes.[12]

Sponsorship

Main article: List of ASICS sponsorships
  • A pair of ASICS wrestling shoes, model Split Second V
    A pair of ASICS wrestling shoes, model Split Second V
  • A pair of ASICS running shoes, model GEL-Kinsei
    A pair of ASICS running shoes, model GEL-Kinsei
  • A pair of ASICS Gel Kayano 15 shoes with some Betagel in yellow into the heel
    A pair of ASICS Gel Kayano 15 shoes with some Betagel in yellow into the heel
  • An Asics shoe in boys UK Size 6. This particular style had become a popular choice of school shoe for boys in the United Kingdom at the start of the 2010s
    An Asics shoe in boys UK Size 6. This particular style had become a popular choice of school shoe for boys in the United Kingdom at the start of the 2010s
  • ASICS Nimbus shoe.
    ASICS Nimbus shoe.

See also

References

  1. ^ "ASICS Corporate". corp.asics.com.
  2. ^ a b "About ASICS". ASICS America. Retrieved 2015-08-31.
  3. ^ "Runner's World Crowns Asics Gel-Nimbus 9 "The World's Best Shoe!"". Runnersworld.com. 2007-11-02. Archived from the original on 2007-12-01. Retrieved 2015-08-31. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  4. ^ Remy, Mark (2008-11-14). "The Prez-Elect Wears Asics". Dailyviews.runnersworld.com. Archived from the original on 2009-07-16. Retrieved 2015-08-31. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  5. ^ Staff, Paralympic. "ASICS becomes IPC Official Supplier." Sep 07, 2018. Retrieved Oct 11, 2018.
  6. ^ "Asics History". Archived from the original on 2 March 2009. Retrieved 2009-03-24. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  7. ^ Mexico 66, Onitsuka Tiger Mexico 66, Onitsuka Mexico 66 | Tiger Central Archived March 4, 2016, at the Wayback Machine
  8. ^ Katsumura, Mariko (2010-07-12). "Japan's Asics buys Sweden's Haglofs for $128.7 mln". Reuters. Retrieved 2011-05-19.
  9. ^ Emmett, James (2011-11-04). "Asics partner with Cricket Australia – Sports Sponsorship news – Cricket Oceania". SportsPro Media. Retrieved 2012-06-11.
  10. ^ Harsh Sharma, Insidesport. "Asics launches e-sales platform for India market." Dec 03, 2018. Retrieved Dec 12, 2018.
  11. ^ Phil., Knight, (2016). Shoe dog : a memoir by the creator of Nike. Scribner Book Company. ISBN 9781501135910. OCLC 967823709.{{cite book}}: CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  12. ^ Phil., Knight, (2016). Shoe dog : a memoir by the creator of Nike. Scribner Book Company. ISBN 9781501135910. OCLC 967823709.{{cite book}}: CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
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