Ryan's World
| Ryan Toy Review / Ryan's Family Review | |
|---|---|
| YouTube information | |
| Presented by | pocket.watch |
| Years active | March 2015–present |
| Genre | Children |
| Subscribers | 19.0 million (April 17, 2019) |
| Total views | 28.7 billion (April 17, 2019) |
| Network | pocket.watch |
Ryan ToysReview is a children's YouTube channel. The channel features Ryan Kaji, who is 7 years old as of December 2018,[1] along with his mother, father, and twin sisters. His channel releases a new video every day. One of the channel's videos, titled as "Huge Eggs Surprise Toys Challenge" has over 1.8 billion views as of April 2019, making it the 39th most viewed video on YouTube.[2] The Verge has described the channel as “a mash-up of personal vlog and “unboxing” video, a blend of innocent childhood antics and relentless, often overwhelming consumerism."[3]
According to Forbes' magazine, in 2016-2017 Kaji was the 8th highest paid YouTube entrepreneur, having brought in $11 million in revenue between 2016 and 2017. In 2018 he was listed as the highest paid YouTuber bringing in $22m of revenue from his videos and his product line at Walmart.[4][5]
History
Kaji began making YouTube videos in March 2015 after watching other toy review channels like EvanTubeHD and asking his mother "How come I’m not on YouTube when all the other kids are?"[6] Kaji's mother, Loann Kaji, decided to quit her job as a high school chemistry teacher to work on the YouTube channel full-time.[3]
In 2017, Kaji's parents signed a deal with pocket.watch, a startup children's media company that was founded in 2016 by Chris Williams and Albie Hecht. Pocket.watch does the marketing and merchandise for Ryan's YouTube channels.[7] In 2018, Ryan ToysReview, in cooperation with pocket.watch and WildWorks, created an app called Tag with Ryan for iOS and Android devices.[8] In 2019, Ryan ToysReview and pocket.watch produced a 20-episode television series for preschoolers titled Ryan's Mystery Playdate.[9]
Influence
Kaji has influenced the toy industry, similar to PewDiePie and video games. Ryan's toy reviews, especially those which get millions of views, can affect the toy's sales.[3] Chris Williams of pocket.watch compared Ryan to Nickelodeon's SpongeBob SquarePants.[7]
At the Toy Fair 2018 in New York, Ryan ToysReview announced to introduce a line of toys, branded as Ryan's World, in cooperation with pocket.watch and Bonkers Toys.[10] The toys that were first released exclusively at Walmart on August 6, 2018.[11] The toys were later released at Target and on Amazon.
References
- ^ Pflum, Mary (23 December 2018). "He's 7 years old — and he's YouTube's highest earner of 2018". NBC News. Retrieved 23 December 2018.
- ^ "Huge Eggs Surprise Toys Challenge Inflatable water slide Disney Cars Toys Paw Patrol Spiderman". YouTube. Retrieved February 2, 2018.
- ^ a b c Popper, Ben. "YouTube's biggest star is a 5-year-old that makes millions opening toys". The Verge. Vox Media. Retrieved 3 February 2018.
- ^ Robehmed, Natalie; Berg, Madeline (3 December 2018). "Highest-Paid YouTube Stars 2018". Forbes. Retrieved 4 December 2018.
- ^ Berg, Madeline. "The Highest-Paid YouTube Stars 2017: Gamer DanTDM Takes The Crown With $16.5 Million". Forbes. Retrieved 3 February 2018.
- ^ Schmidt, Samantha (11 December 2017). "6-year-old made $11 million in one year reviewing toys on You Tube". Washington Post. Retrieved 10 January 2018.
- ^ a b "7-year-old toy reviewer on YouTube becomes a toy himself". 7 News Boston. October 3, 2018. Retrieved October 3, 2018.
- ^ "Tag with Ryan". Retrieved December 25, 2018.
- ^ "Ryan's Mystery Playdate is the Next Move for Ryan ToysReview". The Toybook. February 14, 2019.
- ^ "Press Release – February 13, 2018 – pocket.watch". pocket.watch. Retrieved 2018-07-24.
- ^ News, I4U. "Ryan ToysReview Launches Massive Ryan's World Toy Line-up Exclusively at Walmart". I4U News. Retrieved 2018-07-31.
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