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Men's Health

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For health issues that apply specifically to men, see Men's health.
Men's Health
File:Cover of Men'sHealth magazine.jpg
Cover of August 2012
Editor-In-ChiefRichard Dorment (2018-present)[1]
Former editorsMatt Bean (2016–2018)[2]
Bill Phillips (2012–2016)[3]
David Zinczenko (2000–2012)[4]
Greg Gutfeld (1999–2000)[5]
Mike Lafavore (1988–1999)[5]
Mark Bricklin (1987–1988)
CategoriesFitness
Nutrition
Sexuality
Fashion
FrequencyMonthly
PublisherHearst
Total circulation
(December 2014)		1,819,151[6]
Founded1986
CountryUnited States
Based inNew York City
LanguageEnglish
WebsiteMensHealth.com (US)
MensHealth.com.au (Australia)
ISSN1054-4836

Men's Health (MH), published by Hearst, is the world's largest men's magazine brand,[7] with 35 editions in 59 countries.[8] It is also the best-selling men's magazine on U.S. newsstands.[5] Although originally started as a men's health magazine, it currently covers various men's lifestyle topics such as fitness, nutrition, fashion, and sexuality. The magazine's website, MensHealth.com, averages over 118 million page views a month.[9]

Spin-offs

In 2000 MH-18, a youth-oriented version of Men's Health covering teen lifestyle, was spun off but ceased publication in November 2001.[10]

In 2004 under Zinczenko's direction, Men's Health spun off Best Life.[11] May 2009 was Best Life's last issue.[12] Best Life was published 10 times a year and had a circulation of more than 500,000. Stephen Perrine, the former editorial creative director at Men's Health, was the editor-in-chief. David Zinczenko was editorial director. In March 2008, Best Life finished #2 on Adweek's prestigious "10 under 50" Hot List, which recognizes magazines with fewer than $50 million in ad revenue.

In 2005, Men's Health spun off Women's Health.[13] The test-issue team was headed by Bill Stump, a former Men's Health editor who was then the head of Rodale Inc.'s New Product Development department, and included former director of new product development Andréa Mallard. Within a year the circulation was at 750,000.[14] Women's Health magazine is now published 10 times a year. In January 2009, Michele Promaulayko was named editor-in-chief of Women's Health.[15] In March 2008, Women's Health finished #1 on Adweek's "10 under 50" Hot List. The magazine was named #2 on Advertising Age's 2008 A List.[16] Women's Health has a circulation of 1.1 million.[17]

In 2007, Men's Health spun off Men's Health Living, a newsstand special which was named one of the 30 most notable launches of 2007 by Samir Husni.[18] Samir Husni stated that Men's Health Living is a "new genre of men's magazines that cater to non-woman related issues in a man's life - that has gone unfulfilled for years: interior design and home that meets the needs of the affluent man."[19] The test issue of Men's Health Living was edited by Bill Phillips, executive editor of Men's Health, and Matt Bean. The first issue sold around 200,000 copies at $4.99 each out of 375,000 sent to newsstands.[20] In January 2009, a second Men's Health Living issue was at newsstands, 450,000 copies at $5.99 each.[20]

In 2007, they also spun off Men's Health on Campus as a test with a goal for quarterly publication thereafter.[21]

In 2009, Men's Health spun off Children's Health, a special issue that was part of a Rodale publishing idea to work with President and First Lady Obama to show support for the Patient Protection and Affordable Care Act. The magazine published how-to stories about fitness and nutrition for children.[22]

In 2013, Men's Health launched the radio show Men's Health Live in partnership with Entertainment Radio Network.[23]

In April 2017, under Matt Bean, Men's Health released an online video franchise, MH Films, which has featured people such as Hafþór Björnsson, Erik Weihenmayer and Sam Calagione. In June 2017, the magazine launched MH Rec Room, specializing in shorter videos for social media featuring various fitness trainers, lifestyle influencers and authors.[24]

Awards and honors

In March 1994, Advertising Age magazine named Mike Lafavore Editor of the Year. [March 6, 1994]. Four years later he won the International Herald Tribune Award for International Editor of the Year for his work on Men's Health foreign editions. The magazine was nominated for several National Magazine Awards, including General Excellence. Since 2000, Men's Health has been nominated for 17 National Magazine Awards, or "Ellies," which are administrated by Columbia University's Graduate School of Journalism and presented by the American Society of Magazine Editors.[25][26]

Men's Health won the category of Personal Service in 2004, the first win for the magazine[5] and Rodale. In 2010, Men's Health received the General Excellence award.[27] Menshealth.com's "Eat This, Not That!" portion of their Web site won the 2010 Digital Ellies award, also sponsored by the ASME, for best Interactive Tool, an award honoring the outstanding use of interactive tools that enable readers to create or share content, participate in communities, improve the quality of their lives, or enjoy recreational activities.[28] In 2010, Minonline.com deemed menshealth.com's personal trainer channel, the "Best Premium Site," an award recognizing subscription sites oriented around service.[29] In 2011, Men's Health won an Ad Age Media Vanguard Award in the Print-to-Digital Best Reader-Service Website category, a Society of Publication Designers Award for design and photography, and an ASME Ellie in the category of Personal Service for "I Want My Prostate Back" by Larry Stains.[30] It was also a finalist in the 2012 Ellies.[31]

In 2012 Men's Health won the Digital Magazine Awards' Magazine Launch of the Year for its iPhone edition and a 2012 National Magazine Award in the Personal Service, Digital Media category for "Skin Cancer Center".

In 2013 Men's Health won the James Beard Foundation Book, Broadcast and Journalism Awards for Cooking/Recipes/Instruction and Food Coverage in General Interest Publication categories. The brand was recognized as one of min’s Top 20 Magazines on Twitter and the Men's Health "Guy Gourmet" Twitter account was included in the TIME 140 Best Twitter Feeds of 2013. Men's Health won min's Best of the Web award for Overall Digital Excellence and FAME's Best Series of Events Award for its URBANATHALON series. The brand was included in iMonitor's Best Magazine Apps for iPad list.[32]

In 2015 Men's Health won first place in the Service category for the American Society of Journalists and Authors (ASJA)'s Writing Awards for the article "Clucked" by Rachael Moeller Gorman,[33] a min Best of the Web & Digital Award in the “Integration with Print” category, and a FOLIO: Marketing Award in the “Integrated Program” category for the Men’s Health Next Top Trainer Program. The magazine also won in the "Lifestyle" category for the American Society of Magazine Editors' Best Cover Awards, for its November 2014 cover.[34] It was named Reader’s Choice for men's health/fitness magazines in Adweek's 2013, 2014, and 2015 Hot List, and both Editor's Choice and Reader's Choice for the 2016 Hot List.

It was also recognized in 2017 as an Ad Age magazine of the year.[35] In March 2017 Men's Health was named a Print Medal Finalist for the Society of Publication Designers' Annual Design Competition Awards; it was also nominated in 2015 and 2016.[36]

In 2018, Rodale was acquired by Hearst and Men's Health was moved to New York City.[37]

Global editions

June 2014 issues of Australian, German, UK, and US editions showing the use of shared content, in this case a cover image from the same photo set of Hugh Jackman

Although Men's Health was founded in the U.S., its international editions have made it the world's largest men's magazine brand.[8] These magazines reach over 71 million readers worldwide.[38] Men's Health is published in 35 editions.[8]

International editions account for over 80% of the magazine's trade volume. In each market, local editors commission or purchase articles for their own market and share content with US and other editions. The selected articles are then translated and edited by local staffers to make them match the style of the American edition. Usually, these editions started out as translations of the US version of the magazine, but over time many non-US editions became unique, providing material more pertinent to local readers.

  • Argentina
  • Australia: see Men's Health (Australian magazine)
  • Austria
  • Bahrain
  • Belarus
  • Belgium
  • Belize
  • Canada
  • Chile
  • China
  • Colombia
  • Costa Rica
  • Croatia
  • Cyprus
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Estonia
  • Germany
  • Ghana
  • Greece
  • Guatemala
  • Honduras
  • Hungary
  • India
  • Ireland
  • Italy
  • Japan
  • Jordan
  • Kazakhstan
  • Kuwait
  • Latvia
  • Lebanon
  • Lithuania
  • Mexico
  • Netherlands
  • New Zealand
  • Nicaragua
  • Nigeria
  • Oman
  • Panama
  • Peru
  • Poland
  • Portugal
  • Puerto Rico
  • Qatar
  • Romania
  • Russia
  • Saudi Arabia
  • Serbia
  • Singapore
  • South Africa
  • Spain
  • Switzerland
  • Turkey
  • UAE
  • United Kingdom: see Men's Health (British magazine)
  • Venezuela

See also

References

  1. ^ Bloomgarden-Smoke, Kara; Bloomgarden-Smoke, Kara (2018-03-26). "Hearst Names Editor in Chief of Men's Health". WWD. Retrieved 2018-12-30.
  2. ^ ""Matt Bean Named Editor of Men's Health"". Adweek. September 16, 2016. Retrieved September 27, 2017.
  3. ^ ""David Zinczenko Leaves Rodale"". Adweek. November 19, 2012. Retrieved September 29, 2017.
  4. ^ Cite error: The named reference writenews.com was invoked but never defined (see the help page).
  5. ^ a b c d Erika Kinetz (3 September 2006). "Who's the Man? Dave". The New York Times.
  6. ^ "eCirc for Consumer Magazines". Audit Bureau of Circulations. February 11, 2013. Retrieved February 11, 2013.
  7. ^ Men’s Health Magazine Launches on the Apple iPad
  8. ^ a b c "Men's Health". Rodale Inc. Archived from the original on 2013-05-28. Retrieved 2013-06-04. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  9. ^ https://www.menshealthmediakit.com/digital
  10. ^ "MH-18 Magazine". Getbig.com. Retrieved 2011-03-25.
  11. ^ "Rodale to stop publishing Best Life MarketWatch First Take". MarketWatch. Retrieved 2011-03-25.
  12. ^ Robin Shallow. "Rodale Ceases Publication of Best Life". Rodale Inc. Archived from the original on 2010-12-30. Retrieved 2011-03-25. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  13. ^ "Women's Health Magazine Names Michele Promaulayko Editor-in-Chief". Archived from the original on 2014-03-13. Retrieved 2014-03-12.
  14. ^ "Living The Good Life". Forbes. 2006-07-20.
  15. ^ "Women's Health". Rodale Inc. Archived from the original on 2010-12-30. Retrieved 2011-03-25. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  16. ^ "The A List" (PDF). Advertising Age. Retrieved 2013-06-04.
  17. ^ "Women's Health Circulation Summary." Retrieved 2018-01-05.
  18. ^ "News & Views". MrMagazine.com. Retrieved 2011-03-25.
  19. ^ "News & Views". MrMagazine.com. Retrieved 2011-03-25.
  20. ^ a b Living 2.0 by Keith J Kelly, New York Post, Wednesday, 30 July 2008
  21. ^ "Magazine Publishers of America - The Definitive Resource for the Magazine Industry". Magazine. Archived from the original on 11 September 2011. Retrieved 25 March 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  22. ^ Stephanie Clifford (3 September 2009). "Rodale and the Obamas Make a Case for Health (and Health Care)". The New York Times.
  23. ^ Men's Health Magazine, Entertainment Radio Network Partner For New Weekly Radio Show
  24. ^ Lucia Moses. " How Men’s Health is upping its video output without breaking the bank." Digiday, 3 August 2017. Retrieved 6 December 2017.
  25. ^ "American Society of Magazine Editors - National Magazine Awards". Magazine.org. Retrieved 25 March 2011.
  26. ^ http://www.magazine.org/asme/national-magazine-awards/winners-finalists
  27. ^ Agnes Hansdorfer. "Men's Health Wins National Magazine Award for "General Excellence"". Rodale Inc. Archived from the original on 2014-07-07. Retrieved 4 June 2013. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  28. ^ Alex Alvarez (3 March 2010). "ASME Nominations: National Geographic, New York, Atlantic, Sports Illustrated Top Noms For Digital Ellies". FishbowlNY. Retrieved 25 March 2011.
  29. ^ "2010 Best of the Web: Premium Site". MinOnline. Archived from the original on 28 February 2011. Retrieved 25 March 2011. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  30. ^ "Home | ASME". Magazine.org. 14 May 2013. Retrieved 4 June 2013.
  31. ^ "National Magazine Awards 2012 Finalists Announced." American Society of Magazine Editors, April 3, 2012. Retrieved January 5, 2018.
  32. ^ https://www.prnewswire.com/news-releases/imonitor-releases-list-of-best-magazine-apps-228170461.html
  33. ^ 2015 ASJA Writing Awards Recipients. American Society of Journalists and Authors. Retrieved 1 December 2017.
  34. ^ "Best Cover Contest 2015 Winners & Finalists." ASME. Retrieved 1 December 2017.
  35. ^ "Ad Age's Magazines of the Year 2017", retrieved January 20, 2018
  36. ^ SPD 52 Medal Finalists: Magazine of the Year, Brand of the Year, Print and Digital Archived 2017-12-08 at the Wayback Machine. Society of Publication Designers. Retrieved 1 December 2017.
  37. ^ Kelly, Keith J. (2018-09-20). "Runner's World staff moving to a former bowling alley". New York Post. Retrieved 2018-12-30.
  38. ^ "Men's Health". Archived from the original on 2018-01-06. Retrieved 2018-01-05.

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