Jump to content

Draft:Food blogging

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Ksuacillo (talk | contribs) at 19:17, 6 May 2019 (Finished aside from Food and Travel Ethics and Aesthetics and pictures.). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Food blogging

From Wikipedia, the free encyclopedia Jump to navigationJump to search

Food blogging represents a complex interweaving of “foodie” or gourmet interest in cooking with those of blog writing and photography. The majority of blogs use pictures taken by the author himself/herself and some of them focus specifically on food photography.[1]

There are different types of Food blogging.[1]

  • Recipes
  • Food Review
  • Food and Travel (Ethics and Culture)
  • Aesthetics (concerns such as food styling and photography).

As long as it is about food it is considered as food blog. Most often a food blog has overlapping elements of all or some of these elements. A blog is a personal journal and there is no real rule of writing a food blog.

Food and Travel Ethics


Aesthetics


Influencers & Marketing

Blogging is a key marketing and brand development tool for any cause. It's common practice for restaurants, catering companies, meal delivery services, private chefs, and other food and beverage businesses to turn to influential food-bloggers and use their audience to raise awareness for their business.[2] It's important for these businesses to choose the influential bloggers in the market, or "influencers". Popular food-bloggers, like all other successful bloggers, are able to draw a specific audience and build their reputation by consistently posting quality content. Overtime, the blogger accumulates influence over some of their audience. Consumers often build a connection with the blog host(s) they closely follow affecting their buying decisions. In the eyes of professional marketers, these influencers are key to spreading word of the company they represent to the appropriate buyer personas. This is what the blogger can "sell" to companies who's products and services they'd endorse or be sponsored by.[3]

The more popular a blog is, the more opportunities the blogger will have to monetize their content. Bloggers use a variety of business and marketing tactics to maximize traffic, the most important of which, is constructing a persona that can connect with the targeted audience [4]. Here are a few ways a food blogger can go about earning profit online[5]:

  • Promoting an affiliate product or service
  • Pitching to PR firms
  • Ad space
  • Sponsored Posts/Ads
  • Host Sponsored Contests/Giveaways
  • Offer Premium (paid) Content/Memberships
  • Private Community
  • Site Sponsorship
  • Sell Merchandise
  • Sell Templates, Ebooks, Tutorials, and other useful content.
  • Product Reviews
  • Drop-ship Products
  • Create a Resource Page

Effects on the Foodies

Even though most bloggers aren't necessarily experts in their area of practice, this doesn't discourage online traffic. In fact, influencer audiences are highly reactive to content like photos, videos, precise instructions or descriptions with regard to the flow of cooking, eating, or even dieting. The loyalty consumers exhibit to bloggers they follow present those bloggers with inconspicuous business opportunities[4]. The majority of feedback is positive and suggestive.[6] For the most part, people follow these blogs to experiment with new recipes, become aware of new food trends, restaurants, and other creative ideas these thought leaders have to offer.[2] Primarily, foodies and popular bloggers are informative and persuasive, having been posed between consumers and producers. As a result, huge parts of the culinary landscape have sparked a new level of public interest. Cookbooks have made a comeback, popular chefs are treated like celebrities, and dieting trends have gained more momentum than ever.[7]All of this can be attributed to the easily read content that bloggers post. The impact of processing or cognitive fluency is in play when discussing the most impactful blog posts, the bloggers who write, make visual demonstrations, guides, and other content that is easily digestible for consumers often yield the most feedback not only in terms of likes, but comments and shares as well.

Getting Started

Things that you need to get started with Food Blogging:

  1. Select your platform. It can be Wordpress, Pinterest, YouTube, Instagram. You can use these free platforms or pay and choose your own domain name.
  2. Select the name of your blog and give it an identity.
  3. Select the theme, look and feel.
  4. Start making content.
  5. Search Engine Optimization.
  6. Promote your blog on Social Media.

Being a food expert has almost nothing to do with running a successful food blog. The bloggers persona, persuasion, and engagement style are the main components, aside from content, are main determinants of the amount of influence a blogger gains.[8]

References[edit]

  1. ^

  1. ^

  1. ^
  2. https://www.forbes.com/sites/johnrampton/2017/11/09/25-ways-to-make-money-from-your-blog/#cab7fc14892b
  3. https://www.indusnet.co.in/food-bloggers-turning-influencers-changing-foodscape/
  4. https://www.lightspeedhq.com/blog/how-have-bloggers-affected-the-restaurant-industry/
  5. https://www.millionmetrics.com/food-tourism/
  6. https://www.sciencedirect.com/science/article/pii/S0195666311005459?via%3Dihub#aep-keywords-id18
  7. https://www.tandfonline.com/doi/abs/10.1080/15378020.2017.1399046
  8. http://www.traveller.com.au/vegans-vegos-and-meateaters-mind-your-manners-as-well-as-your-food-gq5g1r


This template should only be used in the user namespace.This template should only be used in the user namespace.

  1. ^ Lofgren, Jennifer (2013-06-24). "Food Blogging and Food-related Media Convergence". M/C Journal. 16 (3).
  2. ^ a b "How are Food Bloggers Turning into Influencers and Changing the Foodscape? - Indus Net Technologies". www.indusnet.co.in. Retrieved 2019-05-02.
  3. ^ Council, Young Entrepreneur. "Understanding Influencer Marketing And Why It Is So Effective". Forbes. Retrieved 2019-05-06.
  4. ^ a b Lepkowska-White, Elzbieta; Kortright, Emily (2018-05-04). "The business of blogging: Effective approaches of women food bloggers". Journal of Foodservice Business Research. 21 (3): 257–279. doi:10.1080/15378020.2017.1399046. ISSN 1537-8020.
  5. ^ Rampton, John. "25 Ways To Make Money From Your Blog". Forbes. Retrieved 2019-05-02.
  6. ^ Philip, Leanna. "Impact of Food Blogs on the Reader". researchgate.net. Retrieved 4/18/19. {{cite web}}: Check date values in: |access-date= (help); Cite has empty unknown parameter: |dead-url= (help)
  7. ^ "How have bloggers affected the restaurant industry?". Lightspeed POS. 2015-03-06. Retrieved 2019-05-02.
  8. ^ Tan, Luke Kien-Weng; Na, Jin-Cheon; Ding, Ying (2015). "Influence diffusion detection using the influence style (INFUSE) model". Journal of the Association for Information Science and Technology. 66 (8): 1717–1733. doi:10.1002/asi.23287. ISSN 2330-1643.
Retrieved from "https://en.wikipedia.org/enwiki/w/index.php?title=Draft:Food_blogging&oldid=895830613"