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WRTB

Coordinates: 42°17′28″N 89°09′50″W / 42.291°N 89.164°W / 42.291; -89.164
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WRTB
Broadcast areaRockford, Illinois
Frequency95.3 MHz
Branding95.3 The Bull
Programming
FormatCountry
Ownership
Owner
WXRX, WNTA, WGFB
History
Former call signs
WYFE (1977-1985)
WKMQ (1985-2000)
WYHY (2000-2006)[2]
Technical information
Facility ID59620
ClassA
ERP1,250 watts
HAAT156 meters (512 ft)
Links
WebcastListen Live
Website953thebull.com

WRTB (95.3 FM, "The Bull") is a country music radio station licensed to serve Winnebago, Illinois, and serving the Rockford, Illinois, market. Before flipping to country, WRTB used the Bob FM format from August 1, 2006 to February 21, 2014.

History

Stations call letters were WYFE-FM from 1967-1985. It's sister station was WYFE-AM. Together they were known locally as "The Great Ones...AM 1150 and FM 95" airing 'gold' formats.

From 1985-2000 the station was a popular oldies format with the call letters WKMQ. In 2000, the format was changed to classic hits as Y95 and call letters WYHY. The first lineup of WYHY featured Riley O Neil and Sky Drysdale, within the first ratings period the station went to #1. From 2002-2003 the station evolved into a classic rock format, and syndicated Bob & Tom moved from sister WXRX. In the mid-2000s following the sale to Maverick Media, the station changed formats again to Bob FM and call letters to WRTB.

On February 21, 2014, at 3pm, WRTB changed their format to country, branded as "95.3 The Bull". The last song on 95.3 Bob FM was Talk To Ya Later by The Tubes, while the first song on 95.3 The Bull was How Do You Like Me Now?! by Toby Keith.[3]

References

42°17′28″N 89°09′50″W / 42.291°N 89.164°W / 42.291; -89.164