DYLS-FM

DYLS-FM (MOR 97.1 Lupig Sila! For Life! Cebu)
	File:MOR971Cebu.jpg Current logo
Mandaue City/Cebu City;
Broadcast area	Central Visayas (including Negros Oriental)
Frequency	97.1 MHz; SKYcable (Metro Manila & such parts of Luzon) Channel 240
Branding	MOR 97.1 Cebu (an ABS-CBN station)
Programming
Format	Contemporary MOR, OPM, Drama, Talk, News
Affiliations	MOR Philippines
Ownership
Owner	ABS-CBN Corporation
Sister stations	ABS-CBN Channel 3 Cebu ; ABS-CBN DYAB Radyo Patrol 1512 Cebu ; S+A Channel 23 Cebu
History
First air date	January 20, 1992 (as LS 97.1 The Great Romance); October 1, 1994 (as Star Radio 97.1); March 1, 1997 (as ABS-CBN Radio LS97); February 8, 1999 (as ABS-CBN LS 97.1 For Life!); July 14, 2001 (as MOR 97.1 Lupig Sila! For Life!)
Call sign meaning	Lupig Sila!
Technical information
Class	A/B/C/D/E
Power	22,000 watts (On operational: 20,000 watts)
ERP	48,870 watts
Links
Website	MOR Cebu Live Streaming

File:MOR971Cebu.jpg

The former logo from 2014 to 2017.

DYLS-FM (97.1 FM), branded as MOR 97.1 Lupig Sila! Cebu, is a music and news FM radio station owned and operated by ABS-CBN Corporation in the Philippines. It is one of the 15 MOR radio stations of ABS-CBN Regional Network Group. The station's studio is located at ABS-CBN Broadcasting Complex, North Road, Jagobiao, Mandaue City. While its transmitter is located at Mt. Busay, Brgy. Babag 2, Cebu City. It operates 24/7, but continues to sign-off during the Paschal Triduum of the annual Holy Week, starting at midnight of Maundy Thursday until 12:00 NN of Black Saturday.

History

It was started broadcast on January 20, 1992 as LS 97.1 The Great Romance which has a full-fledged originating station in Cebu City in the Region 7 Central Visayas. At the same time, it playing all easy-listening love songs (similar to RR 101.9 Radio Romance in Manila).
On October 1, 1994, the station was reformatted to Star Radio 97.1 one year after the opening of DXEC-FM 91.9 in Cagayan de Oro (as Star Radio 91.9 Cagayan de Oro), which was the first provincial FM station in Northern Mindanao to use the Star Radio branding at that time. Its format with a mainstream Pop music and OPM hits. Meanwhile, the Star Radio was later expanded by spreading into Key Cities in 1995 in Naga, Legaspi, Bacolod, Iloilo, Tacloban, Iligan (now defunct), Davao (from a relay (satellite) station of the said Manila-based flagship counterpart), General Santos & Zamboanga.
On March 1, 1997, under the formation of Regional Network Group (RNG), the station was rebranded to ABS-CBN Radio LS97 with the tagline was "Lupig Sila!" and "For Life!" (which later adapted by the aforementioned flagship counterpart a year later). A few months later, a RRC-PSRC Survey shows 97.1 spotted the market so that they can make it to top 1 in the city. As the radio survey thought last March 15–24, 1997, ABS-CBN Radio LS97 is the dominant Number 1 Radio station against other radio stations in Metro Cebu- including DWAC 93.5 in Naga, DWRD 93.9 in Legaspi, DXEC 91.9 in Cagayan de Oro and DYOO 101.5 in Bacolod; ranked as No. 1, respectively- into the top FM stations of ABS-CBN Radio Nationwide.
On February 8, 1999, it was later changed its name to ABS-CBN LS 97.1 For Life!, but the "Lupig Sila" tagline was retained.
On July 14, 2001, as part of a rebrand ABS-CBN's provincial-based RNG FM stations coinciding with the DXEC Cagayan de Oro's celebrates 8th Anniversary, ABS-CBN LS 97.1 was rebranded as MOR 97.1 Lupig Sila! For Life!. It carried a mass-based and OPM format, which is playing hits from the 90s up to present. According to Nielsen and Kantar Media Survey, MOR 97.1 Cebu is the Number 1 Radio Station in Metro Cebu for the last quarter of 2011.
On July 8, 2013, MOR 97.1 Cebu together with its other sister stations nationwide changed its logo into its current logo when 101.9 Manila (also the latter's flagship counterpart) was reformatted and rebranded as MOR 101.9 For Life!.
On September 1, 2014, they changed again their programs' name synchronous with other regional MOR stations. By the same year, MOR 97.1 Cebu launching its new radio drama anthology to be aired over the FM radio (which later adapted by the amplitude modulation (AM) drama's format) as popularized by the localized versions of MOR's top-rating programs Dear MOR with Idol Turagsoy and DJ Chixie and MORe Sa Umaga K2K with DJ Kulas ni Duh and DJ Kimyat.
On July 30, 2016, MOR 97.1 Cebu Celebrates its 20th Anniversary with a tagline, "#20MakaHAPPY" as part of MOR's 20th Anniversary Party will be held there at the Estaca Bay Resort, Compostela, Cebu. At the same year, MOR 97.1 Cebu is considered to being the Official Number 1 Radio station in Metro Cebu based on Kantar Media Surveys with the audience share of 27.20% during the 1st Quarter of FY 2016.
On June 1, 2017, TV Patrol Central Visayas began airing on the said radio station besides airing on sister station DYAB Radyo Patrol 1512 in the city, becoming the first regional edition of TV Patrol to simulcast between the MOR and the said sister AM counterpart (prior to this, since most of the MOR stations they're have already a simulcast of the said localized versions of the flagship early evening (primetime) newscast as in case of some of these areas without a mentioned-above's sister counterpart - others than Cebu, Davao and Palawan).
On July 23, 2018, MOR 97.1 Cebu changed its logo to make for its relaunch as MOR Philippines.
On June 1 2019, MOR 101.9, MOR Baguio 103.1 & MOR 97.1 video streaming is seen on Sky Cable (in Metro Manila, CAMANAVA, Rizal, Cavite, Laguna, Bulacan, and Lipa, Batangas) on Channel 239 replacing Sony Channel, also seen on Channel 240 (MOR 97.1) & Channel 241 (MOR 103.1).

Notable programming

Current programming

DYAB Radyo Patrol Balita - Alas Siyete (simulcasted on DYAB Radyo Patrol 1512 Cebu)
TV Patrol Central Visayas (simulcasted on ABS-CBN TV-3 Cebu and DYAB Radyo Patrol 1512 Cebu)

Broadcast areas

Market audience of MOR 97.1 Cebu

Cebu City and Province
Dumaguete City and some parts of Negros Oriental
Siquijor
Bohol and Tagbilaran City

MOR Philippines stations

MOR is also broadcast to 15 provincial stations in the Philippines.

Further information: ABS-CBN FM radio networks

External links

v t e Radio stations in the Metro Cebu market
By AM frequency	DYRB 540 DYMR 576 DYHP 612 DYRC 648 DYKC 675 DYLA 909 DYMF 963 DYSS 999 DYCM 1152 DYRF 1215 DYDD 1260 DYFX 1305 DYXR 1395
By FM frequency	87.9² 88.1³ DYAP 88.3 88.7² DYDW 89.1 89.5² DYKI 89.9 DYAC 90.7 DYHR 91.5 DYBN 92.3 DYWF 93.1 DYXL 93.9 DYLL 94.7 DYMX 95.5 95.9² DYRK 96.3 96.7² DYBU 97.9 DYSD 98.3³ 98.5 DYFR 98.7 DYRT 99.5 DYRJ 100.3 DYIO 101.1 DYFM 101.9 DYES 102.7 103.1² DYCD 103.5 DYKJ 104.3 DYUR 105.1 DYBT 105.9 DYQC 106.7 DYNU 107.5 Toledo DYBD 88.5 90.1 DYTD 92.7 DYRL 94.9 DYNE 97.5 100.7 DYRR 103.9 DYAM 106.3 DYPE 107.1 DYDT 107.9
HD digital radio	101.1-1 101.1-2 101.1-3
Internet radio	Aksyon Radyo U.S. MOR On-Line Visayas NU 107 Cebu
Defunct/Inactive call signs	DYAB 1512 DYAR 765 DYAY 1584 DYCB 765¹ DYEE 1512¹ DYEZ 104.3¹ DYHP 93.9¹ DYJJ² DYKT 94.7¹ DYLA-FM 93.1¹ DYLS 97.1 DYMZ 105.9¹ DYNC 101.9¹ DYPC 88.7 DYRH 1395¹ DYTC/DYTO 102.7¹ DYWC 105.9¹ KZRC¹ Pathway Radio³
¹Technically still active, but with new call letters and different intellectual property. ²Licensed low-power community station. ³Unlicensed (pirate radio). Philippine radio markets Metro Manila Ilocos & CAR Laoag Vigan-Bangued San Fernando-Agoo Baguio Dagupan Cagayan Valley Tuguegarao Cauayan-Santiago Bayombong Central Luzon Cabanatuan Tarlac San Fernando-Angeles Olongapo-Subic Calabarzon Western Laguna Batangas-Lipa Lucena-San Pablo Mimaropa Calapan San Jose Puerto Princesa Bicol Daet Naga-Iriga Legazpi Virac Sorsogon Masbate Western Visayas Kalibo Roxas San Jose Iloilo Negros Island Region Bacolod Northeast Negros Dumaguete Central Visayas North Cebu Cebu City Bohol Eastern Visayas Calbayog-Catarman Borongan Catbalogan Tacloban-Ormoc Maasin-Sogod Zamboanga Dipolog Pagadian Ipil-Liloy Zamboanga City Northern Mindanao Ozamiz-Oroquieta Iligan Cagayan de Oro Gingoog Malaybalay-Valencia Davao Davao Malita Mati Southern Mindanao Kidapawan Tacurong-Isulan Koronadal-Surallah General Santos Caraga Surigao City Butuan Tandag San Francisco Bislig-Trento BARMM Cotabato City-Midsayap Sulu and Tawi-Tawi