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Stop Cyberbullying Day

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Stop Cyberbullying Day
FoundedJune 17, 2012
Location
  • Worldwide
Websitestopcyberbullyingday.org

Stop Cyberbullying Day is an international awareness day launched by The Cybersmile Foundation[1] on 17 June 2012, taking place on the third Friday of June annually. The day encourages people from around the world to show their commitment toward a truly inclusive and diverse online environment for all, without fear of personal threats, harassment or abuse.

The day brings together public figures, non-profit organizations, brands, governments and educational institutions who speak out against cyberbullying and abuse of any kind to defend the human right to freedom of speech and mutual respect. People show their support for the day by using the #STOPCYBERBULLYINGDAY hashtag[2] on social media along with their message.

The next Stop Cyberbullying Day will be on June 19, 2020.

Brand & institutional involvement

Brands such as Twitter [3], MTV [4] , Telenor, ESL (eSports)[5] and WWE have supported Stop Cyberbullying Day through public announcements, social media posts and celebrity engagements.

Telenor Group announced[6] it would educate 4 million children in Asia by 2020 on Stop Cyberbullying Day through the launch of their "Be A Cyberhero" initiative.

McAfee pledged their support for Stop Cyberbullying Day and asked its customers to raise their voice and unite[7] against cyberbullying.

The WWE released a series of videos to coincide with The Cybersmile Foundation's Stop Cyberbullying Day Public Service Announcement in 2017 with wrestlers such as The Big Show and Bayley [8] encouraging internet users to be kind to one another.

Telus announced on Stop Cyberbullying Day that they would donate $1 for every pledge made as part of a nationwide initiative to support #EndBullying programs for youth in Canada with an aim to secure 1 million pledges. [9]

SuperStroke launched a fundraiser in support of The Cybersmile Foundation with golfer Paige Spiranac on Stop Cyberbullying Day, donating 50% of proceeds of sales from limited edition putter grips. [10]

Unilever launched an initiative on Stop Cyberbullying Day 2019 with skincare brand Simple and Little Mix, encouraging internet users to choose kindness online. A 60-second clip produced by Sony Music was released with a body positivity theme featuring the girl band. Viewers were able to access online support tools and participated in the initiative using the #ChooseKindness hashtag on Twitter.[11][12]

Branding agency ALLGood launched an interactive billboard campaign across major UK cities on Stop Cyberbullying Day that encouraged people to consider their tone and tenor online. Messages were projected on digital billboards at numerous landmarks including London’s Leicester Square.[13]

Australian apparel brand Auguste launched a global fundraiser with more than 100 influencers on Stop Cyberbullying Day called ‘Hero’ in support of Cybersmile and the National Centre Against Bullying. 100% of the proceeds of limited edition items were donated to both foundations.[14]

The Department For Education in Britain launched a campaign on Stop Cyberbullying Day 2019 to encourage social media influencers to be more thoughtful in how they post online. This was supported by Damian Hinds, The Education Secretary, who spoke about his commitment to supporting schools with flexible working, and wanted to see social media companies helping to protect young people from bullying or harmful internet content.[15][16]

Research

To mark the day in 2012, The Cybersmile Foundation released research revealing that 92% of UK teachers had come across cyberbullying at some point during their career, with 78% revealing that they had personally experienced cyberbullying, whether directed at themselves, their students or other members of staff.[17][18]

On Stop Cyberbullying Day 2017, a survey with 50,000 internet users in the U.S. and U.K. was released. The study explored bystander experiences of cyberbullying and online abuse.[19]

Public Service Announcement

In 2017, The Cybersmile Foundation released a PSA video on Stop Cyberbullying Day with a host of international stars calling for an end to cyberbullying. WWE Wrestlers Big Show, Bayley, teen YouTube stars Johnny Orlando and Lauren Orlando, Daniel Padilla, Kathryn Bernardo and Krista Allen were among the celebrities involved in the project.[20]

Thunderclap

In April 2018, The Cybersmile Foundation launched a Thunderclap campaign for Stop Cyberbullying Day to promote a kinder, more inclusive internet. The campaign was supported by a number of public figures, government departments and brands around the world including Katie Cassidy, Stephen Fry, Charles Sophy, Zoella, Jake Zyrus, UB40, Normani, Claire’s, TalkTalk Group, Barclays, Kingston Technology, ESL (eSports), Talking Tom, Born This Way Foundation, DCMS, Mental Health America and VH1.

On June 15th 2018, the campaign went live with a social reach of over 101 million internet users across Facebook and Twitter. The campaign promoted messages of diversity and inclusion online. [21]

Live telecast

In June 2019, a live 24-hour telecast was launched by Cybersmile and Scholas Occurrentes that included a roundtable discussion and live debates from 130 speakers around the world. UNICEF, WE Movement, Omnis Institute, TEDIC, TELAM, the Diana Award, No Bully and Think Equal were among a number of organizations that participated along with public figures, government representatives and researchers including Cybersmile Ambassador Paige Spiranac, Sally Axworthy, Antonio Spadaro and Pope Francis.[22][23]

At the 2015 Capital Summertime Ball[24], artists at the show including Little Mix, Nick Jonas, Jason Derulo, Camila Cabello, Kelly Clarkson and Carly Rae Jepsen shared their thoughts [25] on how to deal with cyberbullying with Sugarscape ahead of Stop Cyberbullying Day during the Feel The Love Fortnight campaign. [26]

During the 2019 Download Festival, WWE NXT Superstars Isla Dawn and Jinny issued messages of support to encourage kindness online prior to Stop Cyberbullying Day. The festival was headlined by Def Leppard, Tool and Slipknot.[27]

Rita Ora, Cara Delevingne, Zoe Sugg, Normani, David Hasselhoff [28], William Shatner [29], Celine Dion [30], One Direction [31], Charlotte Crosby [32] and Mackenzie Ziegler [33] are among a host of public figures who have participated in Stop Cyberbullying Day, contributing memes and tweets in support of the day.

Celebrity supporters


References

  1. ^ Cosslett, Rhiannon Lucy. "Bullies are not just on the playground – they follow our children home", The Guardian, London, 21 June 2013. Retrieved on 2 July 2013.
  2. ^ Emm, David (20 August 2014). "Stop Cyberbullying Day". HuffPost. Retrieved 4 May 2017. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Twitter. Twitter 2015–06-19.
  4. ^ MTV. Twitter 2015–06-19.
  5. ^ "Celebrate an inclusive and diverse online environment and join the Stop Cyberbullying Day!". ESL Gaming.
  6. ^ "Telenor Group and Grameenphone campaign against cyberbullying". Dhaka Tribune. 15 June 2017.
  7. ^ "Raise a United Voice Against Cyberbullying: Stop Cyberbullying Day". McAfee.
  8. ^ Bayley. Twitter 2017–06-16.
  9. ^ Telus. Twitter 2018–06-15.
  10. ^ Marksbury, Jessica (31 May 2018). "Paige Spiranac launches limited-edition putter grip to benefit the Cybersmile Foundation". Golf.
  11. ^ "Watch: Unilever's Simple teams up with Little Mix to tackle online bullying". Retrieved 1 August 2019.
  12. ^ "Unilever's Simple teams up with Little Mix to tackle online bullying". 21 June 2019.
  13. ^ "Yorkshire-Based Branding Agency ALLGOOD Created Quite A Stir Across The Country This Stop Cyberbullying Day". 24 June 2019.
  14. ^ "The Aussie celebrities taking a stand on International Stop Cyberbullying Day". 21 June 2019.
  15. ^ "'Fewer selfies, more reality,' says Damian Hinds". 21 June 2019.
  16. ^ "Stop Cyberbullying Day". UK.Gov.
  17. ^ Weinburg, Johnathan. "Cyberbullying: How to keep your children safe", Yahoo! News, London, 21 June 2013. Retrieved on 2 July 2013.
  18. ^ Levy, Andrew. "Top schools warned over poorest pupils", Daily Mail, London, 21 June 2013.
  19. ^ "Cybersmile release findings of major international survey on Stop Cyberbullying Day". The Cybersmile Foundation.
  20. ^ "Stop Cyberbullying Day 2017 PSA". Youtube. The Cybersmile Foundation.
  21. ^ "Stop Cyberbullying Day 2018". Thunderclap. Retrieved 18 June 2018.
  22. ^ "Stop Cyberbullying Day 24-hour telecast opens with Pope Francis". Cybersmile. Retrieved 1 August 2019.
  23. ^ "Pope Francis to launch Stop Cyberbullying Day telecast". Independent Catholic News. 19 June 2019.
  24. ^ "Capital FM Summertime Ball 2015: Olly Murs, Kelly Clarkson and Carly Rae Jepson join One Direction on line-up". Evening Standard. 29 April 2015.
  25. ^ "Cyberbullying Advice from Fifth Harmony, Nathan Sykes, Little Mix and more!". Youtube. Sugarscape.
  26. ^ "Cybersmile and Sugarscape team against cyberbullying with Feel the Love Fortnight". The Cybersmile Foundation.
  27. ^ "Download Festival 2019 announces latest wave of acts and WWE NXT UK broadcast". NME. 25 February 2019.
  28. ^ Hasselhoff, D. Twitter 2017–06-16.
  29. ^ Shatner, W. Twitter 2017–06-16.
  30. ^ Dion, C. Twitter 2018–06-15.
  31. ^ One Direction. Twitter 2014–06-20.
  32. ^ Crosby, C. Twitter 2018–05-29.
  33. ^ Ziegler, M. Twitter 2017–06-16.
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