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Stop Cyberbullying Day

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Stop Cyberbullying Day
FoundedJune 17, 2012
Location
  • Worldwide
Websitestopcyberbullyingday.org

Stop Cyberbullying Day is an international awareness day founded and coordinated by The Cybersmile Foundation.[1] The event takes place on the third Friday in June annually, and encourages people from around the world to show their commitment toward a truly inclusive and diverse online environment for all.

Stop Cyberbullying Day brings together public figures, influencers, internet users, non-profit organizations, brands, governments and educational institutions who speak out in support of an inclusive internet.[2] Activities take place on and offline and users on social media are encouraged to show their support for the day using the #STOPCYBERBULLYINGDAY hashtag.[3]

The next Stop Cyberbullying Day will be on June 19, 2020.

Government & institutional activities

Governments and participating institutions that have shown their support on Stop Cyberbullying Day include DCMS, German Embassy Kigali, Ohio Department of Education, UK in Holy See, Pontifical Academy for Life, Peace One Day, Family Online Safety Institute, The Anne Frank Trust, Internet Matters, NHS, Derbyshire Police, Childnet, UNICEF and TEDIC.

In 2019, a number of universities and educational institutions as well as schools from around the world took part in a variety of events on and offline leading up to Stop Cyberbullying Day - educating children on the effects of online abuse, and encouraging group activities to promote kindness. Schools from around the world participated in the activities that included workshops, talks and contests involving people of all ages.[4] The University of London, São Paulo and Lisbon were among some of the supporting educational institutions.[5]

The Department For Education in the United Kingdom launched a campaign on Stop Cyberbullying Day 2019 to encourage social media influencers to be more thoughtful in how they post online.[6] This was supported by Damian Hinds, The Education Secretary, who spoke about his commitment to supporting schools with flexible working, and wanted to see social media companies do more to protect young people from bullying or harmful internet content.[7][8]

Research

To mark the day in 2012, The Cybersmile Foundation released research revealing that 92% of UK teachers had come across cyberbullying at some point during their career, with 78% revealing that they had personally experienced cyberbullying, whether directed at themselves, their students or other members of staff.[9][10]

On Stop Cyberbullying Day 2017, a study with 50,000 internet users in the U.S. and U.K. exploring bystander experiences of bullying, cyberbullying and online harassment was released. The study covered issues such as homophobic bullying, religion based bullying and racism online and was supported by Cybersmile’s Diversity Ambassador Normani, who encouraged internet users to be kind to each other following its publication.[11][12]

Live telecast

In June 2019, a live 24-hour telecast was launched by Cybersmile and Scholas Occurrentes that included a roundtable discussion and live debates from 130 speakers around the world. UNICEF, WE Charity, Omnis Institute, TEDIC, TELAM, the Diana Award, No Bully and Think Equal were among a number of organizations that participated along with public figures, government representatives and researchers including Cybersmile Ambassador Paige Spiranac, Sally Axworthy, Antonio Spadaro and Pope Francis.[13][14][15][16]

Brand involvement

Brands such as Twitter,[17] MTV [18] , Telenor, ESL (eSports),[19] WWE, HyperX, Glamour, Riot Games, Virgin Media,[20] Hockey Canada and The Student Room have supported Stop Cyberbullying Day through public announcements, social media posts, staff events and celebrity ambassador engagements.[21][22][23][24]

Telenor Group announced it would educate 4 million children in Asia by 2020 on Stop Cyberbullying Day through the launch of their "Be A Cyberhero" initiative.[25]

McAfee pledged their support for Stop Cyberbullying Day and asked its customers to raise their voice and unite against cyberbullying.[26]

The WWE released a series of videos to coincide with The Cybersmile Foundation's Stop Cyberbullying Day Public Service Announcement in 2017 with wrestlers such as The Big Show and Bayley [27] encouraging internet users to be kind to one another.

Telus announced on Stop Cyberbullying Day that they would donate $1 for every pledge made as part of a nationwide initiative to support #EndBullying programs for youth in Canada with an aim to secure 1 million pledges.[28][29]

SuperStroke launched a fundraiser in support of The Cybersmile Foundation with golfer Paige Spiranac on Stop Cyberbullying Day, donating 50% of proceeds of sales from limited edition putter grips.[30]

Unilever launched an initiative on Stop Cyberbullying Day 2019 with skincare brand Simple and Little Mix, encouraging internet users to choose kindness online. A 60-second clip produced by Sony Music was released with a body positivity theme featuring the girl band. Viewers were able to access online support tools and participated in the initiative using the #ChooseKindness hashtag on Twitter.[31][32]

Branding agency ALLGood launched an interactive billboard campaign across major UK cities on Stop Cyberbullying Day that encouraged people to consider their tone and tenor online. Messages were projected on digital billboards at numerous landmarks including London’s Leicester Square.[33]

Australian apparel brand Auguste launched a global fundraiser with more than 100 influencers on Stop Cyberbullying Day called ‘Hero’ in support of Cybersmile and the National Centre Against Bullying. 100% of the proceeds of limited edition items were donated to both foundations.[34][35]

At the 2015 Capital Summertime Ball,[36] artists at the show including Little Mix, Nick Jonas, Jason Derulo, Camila Cabello, Kelly Clarkson and Carly Rae Jepsen shared their thoughts [37] on how to deal with cyberbullying with Sugarscape ahead of Stop Cyberbullying Day during the Feel The Love Fortnight campaign.[38]

During the 2019 Download Festival, WWE NXT Superstars Isla Dawn and Jinny issued messages of support to encourage kindness online prior to Stop Cyberbullying Day. The festival was headlined by Def Leppard, Tool and Slipknot.[39]

Celebrity and influencer support

Every year, Stop Cyberbullying Day receives support from influencers and celebrities who participate in a variety of activities both on and offline.

Celebrities that have shown their support for the event include Cara Delevingne, Rita Ora, Little Mix, Zoe Sugg, Stephen Fry , Normani Kordei, a former member of Fifth Harmony, Fifth Harmony, Richard Armitage (actor), Paige Spiranac, Katie Cassidy, Stephanie Harvey, Krista Allen, Big Show, Bayley (wrestler), UB40, Michael Rosenbaum, Maya Stojan, Gena Lee Nolin, Charisma Carpenter, Daniel Padilla, Kathryn Bernardo, David Hasselhoff,[40] William Shatner,[41] Celine Dion,[42] One Direction,[43] Charlotte Crosby [44] and Mackenzie Ziegler [45]

Video

Public Service Announcement

In 2017, The Cybersmile Foundation released a PSA video on Stop Cyberbullying Day with a host of international stars calling for an end to cyberbullying. WWE Wrestlers Big Show, Bayley, teen YouTube stars Johnny Orlando and Lauren Orlando, Daniel Padilla, Kathryn Bernardo and Krista Allen were among the celebrities involved in the project.[46]

Short film

In 2019, a short film starring Instagram influencer Chessie King was released by The Cybersmile Foundation, attaining more than 700,000 views on social media. Filmed on location in London, the short featured a spoken word poem highlighting the effects of cyberbullying and the impact of negative words on people's self-esteem.[47][48][49]

Thunderclap

In April 2018, The Cybersmile Foundation launched a Thunderclap campaign for Stop Cyberbullying Day to promote a kinder, more inclusive internet. The campaign was supported by a number of public figures, government departments and brands around the world including Katie Cassidy, Stephen Fry, Charles Sophy, Zoella, Jake Zyrus, UB40, Normani, Claire’s, TalkTalk Group, Barclays, Kingston Technology, ESL (eSports), Talking Tom, Born This Way Foundation, DCMS, Mental Health America and VH1.

On June 15, 2018, the campaign went live with a social reach of over 101 million internet users across Facebook and Twitter. The campaign promoted messages of diversity and inclusion online.[50]

References

  1. ^ Cosslett, Rhiannon Lucy. "Bullies are not just on the playground – they follow our children home", The Guardian, London, 21 June 2013. Retrieved on 2 July 2013.
  2. ^ "How charities are joining the fight to keep children safe online". Charity Digital News. 12 August 2019.
  3. ^ Emm, David (20 August 2014). "Stop Cyberbullying Day". HuffPost. Retrieved 4 May 2017. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ "Paraguay se unirá al "Stop Cyberbullying Day"". Nanduti Diario Digital. 8 June 2019.
  5. ^ "DISABUSE @ THE INTERNATIONAL CONFERENCE #STOPCYBERBULLYINGDAY – 24H SCHOLAS TALKS". DisAbuse.
  6. ^ "'Stop taking so many selfies', pleads UK Education Secretary". Independent.ie. 21 June 2019.
  7. ^ "'Fewer selfies, more reality,' says Damian Hinds". 21 June 2019.
  8. ^ "Stop Cyberbullying Day". UK.Gov.
  9. ^ Weinburg, Johnathan. "Cyberbullying: How to keep your children safe", Yahoo! News, London, 21 June 2013. Retrieved on 2 July 2013.
  10. ^ Levy, Andrew. "Top schools warned over poorest pupils", Daily Mail, London, 21 June 2013.
  11. ^ "Cybersmile release findings of major international survey on Stop Cyberbullying Day". The Cybersmile Foundation.
  12. ^ "Stop Cyberbullying Day Survey 2017" (PDF). Cybersmile. Retrieved 6 August 2019.
  13. ^ "Stop Cyberbullying Day 24-hour telecast opens with Pope Francis". Cybersmile. Retrieved 1 August 2019.
  14. ^ "Pope Francis to launch Stop Cyberbullying Day telecast". Independent Catholic News. 19 June 2019.
  15. ^ "#StopCyberbullyingDay: Scholas Occurrentes, il 21 giugno conferenza online h24 su bullismo e cyberbullismo". Sir. 14 June 2019. Retrieved 6 August 2019.
  16. ^ "#STOPCYBERBULLYINGDAY 24h Scholas Talks". Il Tempo. 21 June 2019.
  17. ^ Twitter. Twitter 2015–06-19.
  18. ^ MTV. Twitter 2015–06-19.
  19. ^ "Celebrate an inclusive and diverse online environment and join the Stop Cyberbullying Day!". ESL Gaming.
  20. ^ "Happening Now: Get involved on Stop Cyberbullying Day". Virgin Media. Retrieved 6 July 2014.
  21. ^ "Apple, Nike, Tesco: Everything that matters this morning". Marketing Week. Retrieved 13 August 2019.
  22. ^ "#NotFairGame - International Stop Cyberbullying Day". Breakfast Television Toronto. 15 June 2018.
  23. ^ "Stop Cyberbullying Day: The evolution of the phenomenon". Bitdefender. Retrieved 13 August 2019.
  24. ^ "WebPurify Works Behind the Scenes to Stop Cyberbullying and Spread of Harmful Content". BusinessWire. 10 June 2019.
  25. ^ "Telenor Group and Grameenphone campaign against cyberbullying". Dhaka Tribune. 15 June 2017.
  26. ^ "Raise a United Voice Against Cyberbullying: Stop Cyberbullying Day". McAfee.
  27. ^ Bayley. Twitter 2017–06-16.
  28. ^ Telus. Twitter 2018–06-15.
  29. ^ "Telus Will Donate $1 If You Take this Pledge to Help End Cyberbullying in Canada". iPhone in Canada. Retrieved 13 August 2019.
  30. ^ Marksbury, Jessica (31 May 2018). "Paige Spiranac launches limited-edition putter grip to benefit the Cybersmile Foundation". Golf.
  31. ^ "Watch: Unilever's Simple teams up with Little Mix to tackle online bullying". Retrieved 1 August 2019.
  32. ^ "Unilever's Simple teams up with Little Mix to tackle online bullying". 21 June 2019.
  33. ^ "Yorkshire-Based Branding Agency ALLGOOD Created Quite A Stir Across The Country This Stop Cyberbullying Day". 24 June 2019.
  34. ^ Back, Grace (26 June 2019). "Auguste Launches Charity Tee Calling For People To 'Be A Hero' In The Fight Against Bullying". Marie Claire.
  35. ^ "The Aussie celebrities taking a stand on International Stop Cyberbullying Day". 21 June 2019.
  36. ^ "Capital FM Summertime Ball 2015: Olly Murs, Kelly Clarkson and Carly Rae Jepson join One Direction on line-up". Evening Standard. 29 April 2015.
  37. ^ "Cyberbullying Advice from Fifth Harmony, Nathan Sykes, Little Mix and more!". Youtube. Sugarscape.
  38. ^ "Cybersmile and Sugarscape team against cyberbullying with Feel the Love Fortnight". The Cybersmile Foundation.
  39. ^ "Download Festival 2019 announces latest wave of acts and WWE NXT UK broadcast". NME. 25 February 2019.
  40. ^ Hasselhoff, D. Twitter 2017–06-16.
  41. ^ Shatner, W. Twitter 2017–06-16.
  42. ^ Dion, C. Twitter 2018–06-15.
  43. ^ One Direction. Twitter 2014–06-20.
  44. ^ Crosby, C. Twitter 2018–05-29.
  45. ^ Ziegler, M. Twitter 2017–06-16.
  46. ^ "Stop Cyberbullying Day 2017 PSA". Youtube. The Cybersmile Foundation.
  47. ^ "Stop Cyberbullying Day short film with Chessie King reveals powerful message". Film Industry Network. 21 June 2019.
  48. ^ "Stop Cyberbullying Day short film Chessie King". Twitter. Cybersmile. Retrieved 6 August 2019.
  49. ^ "Emma's poetry is helping to beat cyberbullies with powerful words". Saddleworth Independent. Retrieved 13 August 2019.
  50. ^ "Stop Cyberbullying Day 2018". Thunderclap. Retrieved 18 June 2018.
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