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OMG (Camila Cabello song)

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"OMG"
Single cover which shows a young brunette woman over a yellow background with some plant leafs covering part of her face. There are two phrases under her image: "OMG" and Camila Cabello featuring Quavo, they're written in white capital letters.
Promotional single by Camila Cabello featuring Quavo
ReleasedAugust 3, 2017 (2017-08-03)
Recorded2017
StudioWestlake Recording Studios
(Los Angeles, California)
Genre
Length3:48
LabelEpic
Songwriter(s)
Producer(s)Stargate

"OMG" is a song recorded by Cuban-American singer Camila Cabello featuring guest vocals from American rapper Quavo. It was released on August 3, 2017 as a promotional single from her debut studio album Camila (2018), which was originally titled "The Hurting. The Healing. The Loving.", along with "Havana." However, it was ultimately removed from the final track listing. The song was written by Cabello, Charli XCX, Noonie Bao, Sasha Sloan, Quavo and its producers Stargate. "OMG" has a slow, trap production that is characterized by use of double hi-hat rolls, flute flows and a smooth bass. In the lyrics, Cabello praises the appearance of her love interest while Quavo responds to her affirmation in his verses, where he also added a line from his Migos's song "Bad and Boujee" (2016). The song was included as part of Cabello's set list for Bruno Mars's 24K Magic World Tour, where she served as an opening act.

Music critics complimented the track's club-friendly sound while others perceived Cabello's versatility for performing verses written by Charli XCX as well as her dynamic with Quavo. On its first full tracking-week, "OMG" entered the top 100 on charts from several countries, including the U.S, UK, Scotland, Australia and Portugal. It was most successful in Spain, where it reached a peak of 16, spending two consecutive weeks on chart. In Canada, "OMG" received a platinum certification for 80,000 copies sold in the country.[1] As of January 2019, its video audio has reached 100 million views on YouTube.[2]

Background and release

The rapper Quavo (pictured in 2017) appeared as a featuring artist on the song.

In December 2016, singer Camila Cabello departed from the group Fifth Harmony to focus on her solo career. She started the recording sessions for her solo debut album in early 2017. She said that the album would be classified in a very personal level where she could explore her own experiences, and initially named it The Hurting. The Healing. The Loving. She wanted the album to tell "the story of [her] journey from darkness into light, from a time when she was lost to a time when she found herself again".[3] To archive her desired sound, she collaborated with some notable producers, including the Norwegian production duo Stargate–composed by Tor Erik Hermansen and Mikkel Storleer Eriksen.[4]

During sessions with Stargate, Cabello met the British singer Charli XCX who helped her to brainstorm ideas for the lyrics. Together, they created some "emotional" and "deep" records like "Scar Tissues" to match the "Hurting" concept planned for the album, although while talking to XCX, Cabello had the idea to write something that was just "fun" and "not really take[n] too seriously".[4] "OMG" was recorded at Westlake Recording Studios in Los Angeles and later mixed by Serban Ghenea at Mixstar Studios, Virginia Beach. It features a guest appearance by rapper Quavo–better known as one of the members of the rap trio Migos– also credited as one of the track's writers.[5]

Prior to its release, the singer debuted the song during her private performance at Chicago's B96 Pepsi Summer Bash on June 24, 2017.[6] She worked as an opening act for Bruno Mars on his 24K Magic World Tour from July 20 to August 22, 2017. During the shows, she performed “OMG” and other then-unreleased tracks such as "Havana", "Inside Out" and "Never Be the Same".[7][8] On July 30, she announced a "Summer Double Feature" release in a picture posted on her Twitter account, where she revealed a release date for "OMG" and "Havana," both released simultaneously as promotional singles on August 3, 2017.[9][10][11] The song was originally intended to be on her debut album; however, after changing the name of the album to Camila, she revealed that "OMG" was ultimately removed from the final track list.[12] It happened due to the unexpected success of "Havana", which made Cabello sign with Frank Dukes' management company called Electric Feel, with Dukes executively producing the record. As a result, the album's original concept of hurting, healing, and loving was substituted in favor of the newly recorded material.[13]

Composition and lyrics

"OMG" is a hip hop-inspired song;[14] it comprises a trap beat with hi-hat rolls, flute flows and atmospheric bass beneath a "smooth", rap-like croon from Cabello and Quavo with auto-tuned effects.[14][15] Its chorus was described as "appealing" by Chris DeVille from Stereogum, in which Cabello sings, “Oh my God! You look good today", with Quavo responding on the background.[16] In the verses, Cabello mentions being from Miami and "causing trouble in L.A", while appreciating the physicality of her love interest.[17][18] Quavo similarly raps about his intentions with a woman he is in love with, while making references to the Migos' 2016 single "Bad and Boujee".[17][19] In an interview with Zane Lowe on Beats 1, she explained: " I just wanted to create a song of my own, that wasn't that deep, that was just fun and confident. Also like role reversal, when we were writing it we wrote it as this girl squad anthem about just pulling up to the boys and just having that swagger."[20][21]

Critical reception

Nick Maslow of Entertainment Weekly for example, described the song as an "attitude-filled club-banger".[22] Praising Charli XCX's songwriting, Ross McNeilage of MTV UK felt that her "bold energy" can definitely be heard in the performer's verses, and considered the track a "cocky trap-pop banger for the clubs".[23] Much's Allison Browsher thought the "sexy tune" is "perfect for anyone looking for a sultry pump up track".[24] Writing for XXL, Peter Berry commented that Cabello's verse contains "quick-fire flexes and a cadence" not unlike that of Quavo, sounding like as if they could have been written by Quavo himself.[18] Other critics responded moderately to "OMG". Mike Wass from Idolator, who regarded it as a "basic banger" in comparison to "Havana", while Arielle Tschinker from the same publication classified it as a "decent slow jam", although she perceived a lack of "sparkle and attitude" that Cabello had with Fifth Harmony.[20][25]

Commercial performance

"OMG" debuted at number 81 on Billboard Hot 100 on the chart issued for August 27, 2017 along with "Havana" which entered at number 99. It gave Cabello her fifth and sixth solo entries on the component chart. That same week, "OMG" started at 19 on Digital Songs chart, selling 20,000 digital downloads on its first full tracking-week as reported by Billboard.[26] In Canada, "OMG" reached 53 on the Canadian Hot 100. It was later certified gold by the Music Canada association on May 30, 2018, denoting shipments of 80,000 copies.[1] The song also entered the charts in European countries with numbers done on its first week, debuting inside top 100 in two Official Charts components, the UK Singles Charts, where it debuted at its peak position of number 67[27] and peaked at 31 on Official Scottish Singles Charts.[28] It archived its highest position in Spain where it debuted at 16 and spent two consecutive weeks on charts.[29] On January 25, 2019, it has surpassed 100 million views on YouTube.[2]

Live performances

"OMG" was debut performed on in San Jose on July 20, 2017, featured on the set list of Cabello's opening act for Bruno Mars' 24K Magic World Tour, along with Cabello's three other then unreleased songs, "Havana", "Never Be the Same", and "Inside Out". Cabello performed the "OMG"-"DNA" crossover, featuring the Kendrick Lamar "DNA" dancebreak, on Billboard Hot 100 Music Festival, WiLD 94.9's and HOT 99.5's Jingle Ball.

Credits and personnel

Credits adapted from Tidal.[30]

Recording and management

Personnel

Charts

Chart (2017) Peak
position
Australia (ARIA)[31] 77
Canada (Canadian Hot 100)[32] 53
Czech Republic (Singles Digitál Top 100)[33] 73
France Downloads (SNEP)[34] 179
Netherlands (Single Tip)[35] 22
New Zealand Heatseekers (RMNZ)[36] 1
Portugal (AFP)[37] 65
Scotland (OCC)[38] 37
Slovakia (Singles Digitál Top 100)[39] 56
UK Singles (OCC)[40] 67
US Billboard Hot 100[41] 81

Certifications

Region Certification Certified units/sales
Australia (ARIA)[42] Gold 35,000‡
Canada (Music Canada)[43] Platinum 80,000‡

* Sales figures based on certification alone.
^ Shipments figures based on certification alone.
‡ Sales+streaming figures based on certification alone.

References

  1. ^ a b "Canadian singles certification – Camila Cabello – OMG (feat. Quavo)". Music Canada. October 10, 2017. Retrieved February 12, 2018. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  2. ^ a b ".@Camila_Cabello and @QuavoStuntin's "OMG" has now surpassed 100 million views on YouTube". @chartdata. January 25, 2019 – via Twitter.
  3. ^ Iasimone, Ashley (May 14, 2017). "Camila Cabello Announces 'The Hurting, the Healing, the Loving' Album & New Song 'I Have Questions'". Billboard. Retrieved February 13, 2018.
  4. ^ a b McNeilage, Ross (December 12, 2017). "Charli XCX Is Collaborating With Camila Cabello For Her Album". MTV UK. Retrieved February 12, 2018.
  5. ^ "BMI - Repertoire Search". Broadcast Music, Inc. Retrieved February 13, 2018.
  6. ^ Was, Mike (June 28, 2017). "Camila Cabello Performed Three New Songs At B96 Pepsi SummerBash". Idolator. Retrieved February 12, 2017.
  7. ^ Cirisano, Tatiana (June 27, 2017). "Camila Cabello Will Hit the Road With Bruno Mars for 24K Magic Tour". Billboard. Retrieved January 9, 2017.
  8. ^ Hughes, Hilary (July 28, 2017). "Camila Cabello Will Open For Bruno Mars On Her First Solo Tour". MTV News. Retrieved January 9, 2017.
  9. ^ "Camila Cabello via Twitter". @Camila_Cabello. Twitter. July 30, 2017. Archived from the original on February 12, 2018. Retrieved February 12, 2018. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  10. ^ Calvario, Liz (August 3, 2017). "Camila Cabello Turns up the Heat With 2 New Singles 'OMG' and 'Havana' -- Listen!". Entertainment Tonight. Retrieved February 12, 2018. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ Gaca, Anna (August 3, 2017). "Camila Cabello – "OMG" (ft. Quavo) & "Havana" (ft. Young Thug)". Spin. Retrieved February 12, 2018.
  12. ^ "Camila Cabello on Debut Album: 'This Sounds Like Me and Only Me'". Rolling Stone. September 29, 2017. Retrieved January 9, 2017.
  13. ^ Lyle, Ashley (December 4, 2017). "From 'Rockstar' to 'Havana,' Meet the Indie Management Label Repping Producers Behind Today's Biggest Hits". Billboard. Retrieved February 13, 2018.
  14. ^ a b Bell, Sadie (August 3, 2017). "Camila Cabello Releases New Songs 'Havana' Featuring Young Thug & 'OMG' Featuring Quavo". Billboard. Retrieved August 3, 2017.
  15. ^ Villa, Lucas (August 3, 2017). "Listen: Camila Cabello premieres new songs 'Havana' and 'OMG'". AXS. Retrieved February 12, 2018.
  16. ^ DeVille, Chris (January 12, 2018). "Welcome To Superstardom, Camila Cabello". Stereogum. Retrieved February 12, 2018.
  17. ^ a b "Camila Cabello Drops "OMG" with Quavo and "Havana" with Young Thug". Rap-Up. August 3, 2017. Retrieved August 3, 2017.
  18. ^ a b Berry, Peter A. (August 3, 2017). "Quavo and Young Thug Join Camila Cabello for Two New Songs "OMG" and "Havana"". XXL. Retrieved August 3, 2017.
  19. ^ Spanos, Brittany (August 4, 2017). "Hear Camila Cabello's Clubby Young Thug and Quavo Collaborations". Rolling Stone. Retrieved August 4, 2017.
  20. ^ a b Tschinkel, Arielle (August 3, 2017). "Camila Cabello Goes Global With Quavo On "OMG"". Idolator. Retrieved February 12, 2018.
  21. ^ Camila Cabello (May 22, 2017). "Camila Cabello and Zane Lowe on Beats 1 [Full Interview]". YouTube (Interview). Interviewed by Zane Lowe. Beats 1. Retrieved August 3, 2017. {{cite interview}}: Cite has empty unknown parameter: |1= (help); Italic or bold markup not allowed in: |website= (help)
  22. ^ Maslow, Nick (August 3, 2017). "Hear Camila Cabello's 2 new blazing summer songs". Entertainment Weekly. Retrieved August 3, 2017.
  23. ^ McNeilage, Ross (August 3, 2017). "Camila Cabello Drops New Singles 'OMG' and 'Havana'". MTV UK. Retrieved February 12, 2018.
  24. ^ Browsher, Allison (August 4, 2017). "Camila Cabello Debuts 'Havana' And 'OMG' With Young Thug And Quavo". Much. Retrieved August 4, 2017.
  25. ^ Wass, Mike (July 31, 2017). "Camila Cabello Announces Dual Singles "Havana" & "OMG"". Idolator. Retrieved February 12, 2018.
  26. ^ Trust, Gary (August 18, 2017). "Hot 100 Chart Moves: Kesha's 'Praying' Hits New High, Camila Cabello Debuts Two". Billboard. Retrieved February 12, 2018.
  27. ^ "Official Singles Chart Top 100 (11 August 2017 - 17 August 2017)". Official Charts Company. August 17, 2017. Retrieved February 12, 2018.
  28. ^ "Official Scottish Singles Sales Chart Top 100 (11 August 2017 - 17 August 2017)". Official Charts Company. August 17, 2017. Retrieved February 12, 2018.
  29. ^ "spanishcharts.com – Camila Cabello ft Quavo - OMG". spanishcharts.com. Retrieved February 12, 2018.
  30. ^ "TIDAL: Camila Cabello - OMG (feat. Quavo)". Tidal. Retrieved February 13, 2018.
  31. ^ "ARIA Chart Watch #433". auspOp. August 12, 2017. Retrieved August 12, 2017.
  32. ^ "Camila Cabello Chart History (Canadian Hot 100)". Billboard. Retrieved August 15, 2017.
  33. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 35. týden 2017 in the date selector. Retrieved September 5, 2017.
  34. ^ "Le Top de la semaine : Top Singles Téléchargés – SNEP (Week 32, 2017)" (in French). Syndicat National de l'Édition Phonographique. Retrieved August 12, 2017.
  35. ^ "Dutchcharts.nl – Dutch Single Tip – 12/08/2017" (in Dutch). MegaCharts. Retrieved August 11, 2017.
  36. ^ "NZ Heatseekers Singles Chart". Recorded Music NZ. August 14, 2017. Retrieved August 11, 2017.
  37. ^ "Camila Cabello feat. Quavo – OMG". AFP Top 100 Singles. Retrieved September 21, 2017.
  38. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved August 12, 2017.
  39. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201735 into search. Retrieved September 5, 2017.
  40. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved August 12, 2017.
  41. ^ "Camila Cabello Chart History (Hot 100)". Billboard. Retrieved August 15, 2017.
  42. ^ "ARIA Charts – Accreditations – 2018 Singles" (PDF). Australian Recording Industry Association. Retrieved July 11, 2018.
  43. ^ "Canadian single certifications – Camila Cabello – OMG (feat. Quavo)". Music Canada. Retrieved October 10, 2018.
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