Talk:Fairlife

Additional information suggested for page relevancy

Hello Wiki editors, my name is Lauren Knight, community engagement manager at fairlife. I've noticed that the majority of this Wiki article is built on early press and has not been updated with more relevant information. There is also some misinformation that would benefit from correction. Below are our suggestions and sources. Thank you for your consideration and efforts in making this a more balanced and informative article!

1. fairlife should always be spelled with a lowercase 'f' not a capital 'F', which is used throughout the article.

2. The manufacturer is listed as Coca-Cola Company. It should be as follows: Manufacturer: fairlife, LLC Distributed by: The Coca-Cola Company Source: http://fairlife.com/about/

3. Current entry: "In November 2014, the brand launched an advertising campaign featuring pin-up girls covered in milk, with the taglines on the ads claiming the milk to contain "50% more protein & calcium."[5] Business Insider reported that someTwitter users criticized the advertisements.[5] Laura Bates of The Guardian criticized the ads, claiming they sexualized women for commercial purposes and noting, "seeing these images of women’s bodies being used, once again, to advertise an unrelated consumer product ('Drink what she’s wearing') is a tedious reminder that when it comes to the objectification of women in advertising, we seem to be slipping backward instead of moving forward."[6] Chris Plante of The Verge commented, "at worst the ad is selling consumers on the idea of drinking ultra-filtered milk off an ultra-sexualized woman, and at worst it's selling you 2% fart milk. The remaining Fairlife ads are equal parts awkward and demeaning."[7] Plante, however, adds,"otherwise Fairlife has honed its pitch as a healthy, natural dairy product," mentioning the brand's marketing sheet.[7]"

This was not the national launch of the product. This was test advertising done only in two test markets, Minneapolis and Denver. While we received some negative reaction to the ads, most of the response was positive and fairlife ultimately sold very well in these two test markets, whcih was the impetus for a national launch. Ultimately, the company decided to turn its advertising/marketing campaigns towards the family farmers that make up Select Milk Producers, the co-op that produces the milk used in fairlife products. Source: http://dairycarrie.com/2015/02/17/the-truth-about-coke-milk-and-fairlife/

4. Current entry: "The brand first appeared in Minnesota, where it launched in February 2014.[5] In February 2015, the Coca-Cola Company officially launched Fairlife, and began to distribute the milk across the United States."

Minnesota and Denver were the first markets, and the national launch began in January 2015. Source: http://www.prnewswire.com/news-releases/who-knew-milk-could-be-so-provocative-fairlife-purely-nutritious-milk-50-more-protein-50-more-calcium-50-less-sugar-245949811.html

5. Current entry: "The cost of Fairlife is indeed, roughly twice as high as conventional milk; Fairlife's national average price in the US is $4.29 per 52 oz., compared to the national average pricing of convention milk at $2 per 64 oz."

The average is closer to $4 per 52 oz, but with promotion in 2016 it will often be seen in the $3 range. Source: http://www.prnewswire.com/news-releases/who-knew-milk-could-be-so-provocative-fairlife-purely-nutritious-milk-50-more-protein-50-more-calcium-50-less-sugar-245949811.html

6. "Dietitians and nutritionists were very critical of the milk; Alissa Rumsey, a spokesperson for the Academy of Nutrition and Dietetics expressed, "When you really look at the numbers, it can sound appealing, but in general most Americans are already getting enough protein," adding, "If you need more, eat an egg or a handful of almonds. And people who need more calcium should up their intake of dark leafy greens, not the so-called Frankenmilk."

Plenty of nutritionists also saying the opposite. It's a little one-sided to only post those saying negative things about fairlife and/or protein. Sources: https://www.instagram.com/p/BDO5aJLEvnr/ http://www.sheknows.com/food-and-recipes/articles/1112251/6-healthy-ways-to-satisfy-your-chocolate-cravings http://www.menshealth.com/nutrition/is-filtered-milk-better-for-you

7. There are also plenty of positive reviews, in fact more positive ones than negative ones. Sources: http://www.amazon.com/gp/customer-reviews/R2N1C60UJGEKB/ref=cm_cr_getr_d_rvw_ttl?ie=UTF8&ASIN=B00T551CVC http://www.amazon.com/gp/customer-reviews/R3DNXQ891N80TS/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B00T551CVC http://www.amazon.com/gp/customer-reviews/R3EA0P2RLUZ7RB/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B00T551CVC http://www.amazon.com/gp/customer-reviews/R1O3UOLQSO7482/ref=cm_cr_arp_d_rvw_ttl?ie=UTF8&ASIN=B00T551CVC http://www.menshealth.com/nutrition/is-filtered-milk-better-for-you https://www.youtube.com/watch?v=HdXkyoNCdfg https://www.youtube.com/watch?v=LArnDXBt8_0 http://berryondairy.blogspot.com/2015/01/dairy-foods-formulating-for-specific.html http://berryondairy.blogspot.com/2016/03/in-honor-of-national-nutrition-month.html http://www.sheknows.com/food-and-recipes/articles/1112251/6-healthy-ways-to-satisfy-your-chocolate-cravings

8. Other press items missing from this article: http://www.foodbusinessnews.net/articles/news_home/New-Product-Launches/2015/02/fairlife_The_story_behind_the.aspx?ID=%7BF101D3DE-077E-4F0A-B2B1-F9D156C42C39%7D&cck=1 http://ftw.usatoday.com/2015/08/cute-kid-who-hugged-jim-harbaugh-wins-lifetime-supply-of-milk http://www.fastcompany.com/3026682/most-innovative-companies-2014/the-worlds-top-10-most-innovative-companies-in-food http://www.fastcodesign.com/3034701/innovation-by-design-2014/design-is-changing-how-we-eat#chapter-Milk_Gets_BetterAnd_Better_For_You http://dairycarrie.com/2015/02/17/the-truth-about-coke-milk-and-fairlife/ http://www.fooddive.com/news/5-food-startups-to-get-excited-about/253760/ http://www.coca-colacompany.com/innovation/products/from-staple-to-superfood-how-fairlifes-belief-in-better-milk-is-shaking-up-the-dairy-category http://www.usatoday.com/story/money/2015/02/03/coca-cola-coke-fairlife-milk-premium-milk-dairy-nutrition/22798261/ http://www.dairyherd.com/news/select-milk-producers-building-through-innovation http://www.dairyherd.com/magazine/domestic-markets-matter

9. Our press kit and testimonials: https://www.dropbox.com/s/9csycai251iqj19/MEDIA%20KIT%20-%20LAUNCH.zip?dl=1 http://fairlife.com/testimonials/

Thank you again!

50.77.185.109 (talk) 17:02, 10 May 2016 (UTC)

Hi Lauren, just passing through and wanted to note (1) that we capitalize Fairlife because of our manual of style, as most publications will do as well, and (2) that we prefer reliable, independent sources over press releases and other primary sources (more editorial distance that way). czar 08:54, 4 June 2016 (UTC)

why no mention of fairlife's lactose free feature?

I was surprised to see no comments by dietitians or anyone else about the fact that it is lactose free. That is why I heard about it, when a friend suggested I try it, since I didn't like the taste of other lactose-free milks. It would seem to me to be a nutritionally significant thing if it makes it easier for people who are lactose-intolerant to drink milk. Do any of the dietitians quoted, or other dietitians, address this? ````