Emerge Commerce
 | |
| Formerly | Transformation Capital |
|---|---|
| Company type | Private |
| Industry | E-commerce |
| Founded | 2015 |
| Founders | Ghassan Halazon, Kia Besharat, Drew Green, Jonson Sun, Fazal Khaishgi |
| Headquarters | Toronto, Ontario |
Areas served | Canada, United States |
| Brands | Shop.ca, WagJag, Buytopia.ca, Shop.us, |
Number of employees | 37 |
| Website | emerge-commerce |
EMERGE Commerce (formerly Transformation Capital) is a Canada-based digital deals and savings network with 2M members founded by Ghassan Halazon (CEO) which operates four e-commerce sites.[1] The sites operate as a one stop-shop for last minute deals on staycations, events, experiences, and family activities. The company is headquartered in Toronto, Canada.
Brands
Shop.ca
Shop.ca was initially a Canadian e-commerce site launched in June 2011. The company had raised CA$72M in venture capital funding; however, was spending more to acquire a customer that the average customer spent.[2] As a result, the company entered legal restructuring in July 2016 due to a lack of funds to continue operating. EMERGE acquired Shop.ca's assets via the bankruptcy proceedings and re-launched Shop.ca as a Content & Coupons marketing platform [3]
WagJag
WagJag (Wagjag.com) is a deal-of-the-day site which operates in nine Canadian provinces and the largest local deals player in Ontario.[4] Prior to being acquired by Emerge Commerce in November 2017, WagJag was owned by Metroland Media Group, a subsidiary of Torstar Corporation, the parent Company of the Toronto Star.[5]
Buytopia.ca
Buytopia is a deal-of-the-day site founded by Michele Romanow.[6] The company had previously acquired PriceDodger.com, Bargoonz.com, GoBabu.com, IndulgeLiving.com, GaggleUp.com and Dealivery.ca; all of which have been merged into Buytopia's main website.[7] Buytopia's team also sold their grocery cashback app to Groupon in 2014.
Shop.us
Shop.us is a deal-of-the-day site operating in the United States.
References
- ^ Serebrin, Jacob (13 December 2016). "Transformational Capital Sees Opportunity to Turn Around Distressed Ecommerce Brands". Techvibes. Retrieved 24 December 2017.
- ^ Braga, Matthew (5 January 2017). "The inside story of Shop.ca's failed e-commerce revolution". Canadian Business. Retrieved 24 December 2017.
- ^ Soltys, Douglas (14 July 2016). "Shop.ca's Assets to be sold to Transformational Capital, Amount not enough to Fully Repay Creditors". BetaKit. Retrieved 24 December 2017.
- ^ Banerjee, Preet (12 October 2010). "The best of the deal-a-day sites". The Globe and Mail. Retrieved 24 December 2017.
- ^ Hasham, Alyshah (23 February 2012). "Groupon and other group buying sites such as WagJag and LivingSocial benefit from consumer "herd mentality": study". Toronto Star. Retrieved 24 December 2017.
- ^ Toneguzzi, Mario (25 March 2015). "Minhas, Romanow to join CBC's Dragons Den". Calgary Herald. Retrieved 24 December 2017.
- ^ Romanow, Michele; Melnichuk, Anatoliy (10 July 2013). "How we acquired six companies in a year". The Globe and Mail. Retrieved 24 December 2017.