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SonReal
SonReal 2018 (Photo by Lee Watkins)
SonReal 2018 (Photo by Lee Watkins)
Background information
Birth nameAaron Hoffman
Born (1985-08-16) August 16, 1985 (age 39)
Vernon, British Columbia, Canada
GenresHip-Hop, Alternative hip hop, Northern hip hop, pop rap
Occupation(s)Sonreal, Rapper, Songwriter
Instrument(s)Vocals, Guitar
Years active2004–Present
LabelsThe 1851 Recordings, Black Box Recordings
Websitewww.sonreal.com

Aaron Hoffman (born August 16, 1985) better known by his stage name SonReal, is a Canadian Singer and songwriter signed to the Black Box Recordings record label.[1]

Musical Career

2008 - 2012: Early Career & mixtapes

SonReal began his career in 2008 with the release of a series of mixtapes he recorded while living in Vancouver, BC. These included: Good Morning (2008), The Stroll (2009),The Lightyear Mixtape (2010), Where's Waldo (2010), Words I Said (2012), Good News (2012), and One Long Day (2014).

2012 also saw the release of The Closers, a collaboration with Toronto's Rich Kidd which was nominated for a Juno Award for Rap Recording of the Year in 2013. It also included the critically acclaimed single "Hometown"[2].

2013 - 2016: "Everywhere We Go" & EPs

In the summer of 2013 SonReal released the single and music video for his song "Everywhere We Go". The video for this release boasted the best talent show sequence since Napoleon Dynamite and has racked up over 22 million plays on YouTube to date[3]. His subsequent EP, the Juno-nominated For The Town (2015), continued the visual tradition, including some of the most creative music videos on the web in "Preach", "For The Town", and "Woah Nilly".

In 2016 SonReal released The Name EP which included hit singles and music videos for "No Warm Up" and "Can I Get a Witness". "Can I Get a Witness" peaked at #52 on the Billboard Canadian Hot 100 chart[4] and was certified Platinum in Canada[5].

2017 - 2018: One Long Dream & standalone singles

In August 2017 SonReal released his first full length studio album entitled One Long Dream[6]. Producers on the project include Rahki (known for his work with Kendrick Lamar, Syd, and Mac Miller), Alex Lustig, and the legendary DJ Khalil. This release saw the subsequent music video releases for the singles "Repo Man", "Grammy Song (Live)", "Problems", and "Potential". SonReal made his debut international radio appearance on Sway's Universe[7][8] in August 2017 to promote the release of his album, which also included a live on-air freestyle during Sway's iconic "5 Fingers of Death" segment[9].

Following the release of this album SonReal released the song "My Friend"[10] (produced by Kenneth “Babyface” Edmonds and Charlie Handsome) on November 2, 2017 . This song is a deeply personal and touching tribute to his late father Glenn Hoffman, who suffered a heart attack while SonReal was on tour in early 2016. A music video[11] for My Friend was also released in November 2017.

In July 2018 SonReal released the single "Have a Nice Day". The quirky music video for "Have a Nice Day" has since been nominated for a Juno Award for Video of the Year in 2019.[12] along with a second nomination for a Prism Prize[13]. The video was directed by Peter Huang[14] and produced by Mad Ruk Entertainment[15], both of whom have been long time creative partners to SonReal.

SonReal released two other singles with accompanying music videos in the latter half of 2018: "Last Year"[16] and "No More".[17] "No More" was released in partnership with Telus as part of their campaign to end Cyber Bullying[18].

2019: The Aaron LP

In February 2019 he teased this upcoming album with the release of the lead single "Parachute"[19]. In typical SonReal style this single also saw the release of a unique music video[20].

Tours & Live Appearances

SonReal's live show started coming together in 2008 when he met DJ Rich-A in Vancouver, BC. Together, the pair played live shows across Canada and the US. This would lay the groundwork for what would evolve into SonReal's live show as it is known today.

Everywhere We Go Tour (2014)

In 2014 SonReal and DJ Rich-A were booked as the opening act on a 53-date tour with Seattle rapper Grieves[21] which exposed him to a new audience of listeners. Previous Canadian domestic tours also included a direct support for Mac Miller's Ontario campus tour in February of 2013, a 2014 Canada wide tour as direct support for Down With Webster, and SonReal's own 2014 headlining Everywhere We Go Tour in BC, Ontario, Quebec and the Maritimes. In February 2015 SonReal and DJ Rich-A joined Canadian hip hop artist Classified as direct support on his 26-date national Greatful Tour[22].

For The Town Tour (2015/2016)

SonReal kicked off his own North American, For The Town tour in Canada in May 2015. This 28-date headlining tour took him through eastern and western Canada as well as the United States. Another key opportunity as an opening act came in 2016 when SonReal headed out with Jon Bellion on an international tour in support of Jon's album The Human Condition in June/ July 2016[23]. It was during The Human Condition Tour that SonReal expanded his live show to include guitar player Joey Resly.

No Warm Up Tour (2017)

At the top of 2017, SonReal embarked on another 25-date headlining No Warm Up tour[24] throughout Canada and the United States in support of his single No Warm Up and upcoming album One Long Dream. This was the first tour where SonReal added live drums to his band, played by Colanthony Humphrey.

One Long Dream Tour (2017)

One Long Dream was released globally in August 2017, and SonReal immediately hit the road on a 45 date One Long Dream North American headlining tour in Sept - Dec 2017[25]. This tour included DJ Rich-A (DJ, Keys), Colanthony Humphrey (Drums), Peter Huang (Guitar). This tour continued into early 2018 with 19 more dates being added in North America in Feb/ March 2018[26]. In addition to this tour SonReal also performed at the SiriusXM Kickoff Show at the CFL's 105th Grey Cup on November 26, 2017 in Ottawa, Canada[27].

SonReal Goes Sightseeing Tour (2018)

Having gained a large fan base touring North America over the last 4 years, SonReal took his live performance to Europe for the first time in Oct/Nov 2018. This included shows in Germany, Belgium, Netherlands, UK, Ireland, and Denmark as part of his SonReal Goes Sightseeing Tour in support of One Long Dream and his 2018 singles.

Discography

Studio Albums

2019: The Aaron LP

2017: One Long Dream

EPs

2016: The Name

2015: For The Town

Mixtapes

2014: One Long Day

2012: Good News

2012: The Closers (with Rich Kidd)

2010: The Lightyear Mixtape

2010: Where's Waldo

2009: The Stroll

2008: Good Morning

2006: Trapped In The Streets

Awards and Nominations

Year Ceremony Nominee/Work Award Result
2013 IHeartRadio Much Music Video Awards “Hometown” Hip Hop Video of the Year Nominated
Juno Award The Closers Rap Recording of the Year Nominated
2014 “Everywhere We Go” Rap Recording of the Year Nominated
IHeartRadio Much Music Video Awards “Everywhere We Go” Video of the Year Nominated
Director of the Year (Director: Peter Huang) Nominated
Hip Hop Video of the Year Nominated
MuchFact Video of the Year Won
Viewers Choice Video of the Year Nominated
2015 “For The Town” Best Post-Production Nominated
“Preach” Best Hip Hop Video Nominated
Juno Award “Preach” Best Hip Hop Video Nominated
2016 IHeartRadio Much Music Video Awards “Whoa Nilly” Best Hip Hop Video Nominated
Best MuchFACT Video Nominated
2019 Juno Award "Have a Nice Day" Video of the Year[28] Nominated

References

  1. ^ "SonReal". Black Box. Retrieved June 22, 2017.
  2. ^ Strombo.com. "VIDEO: SonReal & Rich Kidd New Single 'Hometown'". George Stroumboulopoulos Tonight. Retrieved 2019-03-11.
  3. ^ SonReal (2013-08-13), SonReal - Everywhere We Go (Official Video), retrieved 2019-03-11
  4. ^ "Sonreal". Billboard. Retrieved 2019-03-11.
  5. ^ "SONREAL GOES PLATINUM WITH "CAN I GET A WITNESS"". Umusic. Retrieved 2019-03-11.
  6. ^ "SonReal's 'One Long Dream' Album Is Pop-Rap at Its Finest". Highsnobiety. 2017-08-11. Retrieved 2019-03-11.
  7. ^ "SonReal Gives Marketing Advice, Talks Hip-Hop & Tackles 5 Fingers of Death on Sway in the Morning – Sway's Universe". Retrieved 2019-03-11.
  8. ^ SWAY'S UNIVERSE (2017-08-11), PT. 1 SonReal Talks New York Hip Hop Obsession and First Attempts at Rapping on Sway In The Morning, retrieved 2019-03-11
  9. ^ SWAY'S UNIVERSE (2017-08-11), SonReal Tackles the 5 Fingers of Death on Sway in the Morning, retrieved 2019-03-11
  10. ^ "SonReal Pays Tribute to His Father with "My Friend"". HotNewHipHop. Retrieved 2019-03-12.
  11. ^ SonRealVEVO (2017-11-14), SonReal - My Friend (Official Video), retrieved 2019-03-12
  12. ^ "2019 VIDEO OF THE YEAR | Peter Huang, SonReal". The JUNO Awards. Retrieved 2019-03-11.
  13. ^ "Here Are the Top 20 Finalists for the 2019 Prism Prize". exclaim.ca. Retrieved 2019-03-12.
  14. ^ "SonReal's "Have A Nice Day" Comes With A Surreal Music Video". HotNewHipHop. Retrieved 2019-03-12.
  15. ^ "SonReal - Have A Nice Day". Mad Ruk Entertainment. 2019-01-18. Retrieved 2019-03-12.
  16. ^ SonRealVEVO (2018-10-12), SonReal - Last Year (Official Video), retrieved 2019-03-11
  17. ^ SonRealVEVO (2018-12-05), SonReal - No More (Official Video), retrieved 2019-03-11
  18. ^ "TELUS partners with SonReal on the release of his song "No More"". TELUS. Retrieved 2019-03-11.
  19. ^ "SONREAL Releases 'Parachute' -". ventsmagazine.com. Retrieved 2019-03-11.
  20. ^ HipHopCanada (2019-02-11). "SonReal drops fresh visuals for his latest single "Parachute"". HipHopCanada. Retrieved 2019-03-11.
  21. ^ Devlin, Mike. "SonReal on mission to conquer America". Times Colonist. Retrieved 2019-03-12.
  22. ^ "Classified Announces 'Greatful' Album, Plots Canadian Tour". exclaim.ca. Retrieved 2019-03-12.
  23. ^ Staff, T. E. R. (2016-07-23). "Photos: Jon Bellion Brings The Human Condition Tour to Milwaukee". The Early Registration. Retrieved 2019-03-12.
  24. ^ January 29, Stuart Derdeyn Updated:; 2017 (2017-01-29). "Goofy individuality proves platinum for Vancouver rapper SonReal | Vancouver Sun". Retrieved 2019-03-12. {{cite web}}: |last2= has numeric name (help)CS1 maint: extra punctuation (link) CS1 maint: numeric names: authors list (link)
  25. ^ Staff, DH Vancouver (2017-08-28). "Finally, Canadian-born rapper SonReal is coming to Vancouver". Daily Hive. Retrieved 2019-03-12.
  26. ^ "SonReal extends the One Long Dream Tour into 2018". AXS. Retrieved 2019-03-12.
  27. ^ "SonReal headlines SiriusXM Kickoff Show at Grey Cup". CFL.ca. 2017-10-25. Retrieved 2019-03-12.
  28. ^ "JUNOS 2019 | Video of the Year Nominees | Stingray Rising Stars". blog.stingray.com. Retrieved 2019-03-11.


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