Endorsements in the 2010 United Kingdom general election

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During the 2010 United Kingdom general election, a number of newspapers made endorsements of a political party. Here is an incomplete list.

A number of newspapers changed their endorsements from the previous general election, in 2005. The most notable changes were those of The Sun, The Times, the Sunday Times and the News of the World (all owned by News International), to the Conservative Party, having all backed Labour since 1997.

The Financial Times, the Evening Standard, The Economist also switched their endorsement from Labour to the Conservatives. The Liberal Democrats picked up the endorsement of The Guardian and The Observer.

National newspapers

British Daily Newspapers

Newspaper	Party endorsed		Notes	Link
Daily Express	style="background-color: Template:Conservative Party (UK)/meta/color" width=5px\|	Conservative Party		[1]
Daily Mail	style="background-color: Template:Conservative Party (UK)/meta/color" \|	Conservative Party		[2]
Daily Mirror	style="background-color: Template:Labour Party (UK)/meta/color" \|	Labour Party^[1]
Daily Star	style="background-color: Template:None of the above/meta/color" \|	None^[1]
Daily Telegraph	style="background-color: Template:Conservative Party (UK)/meta/color" \|	Conservative Party		[3]
Financial Times	style="background-color: Template:Conservative Party (UK)/meta/color" \|	Conservative Party	Backed Labour in 2005.	[4]
Guardian	style="background-color: Template:Liberal Democrats (UK)/meta/color"\|	Liberal Democrats^[2]	Backed Labour in 2005. Backed Labour in 2015. Supports anti-Conservative tactical voting with view to pro-electoral reform coalition	[5]
Independent	style="background-color: Template:Liberal Democrats (UK)/meta/color"\|	Liberal Democrats. Supports proportional representation. Urged anti-Conservative tactical voting.	[6]
Morning Star	style="background-color: Template:None of the above/meta/color"\|	None	Calls for a Labour vote where Communist or similar left-wing candidates are not standing	[7]
Sun	style="background-color: Template:Conservative Party (UK)/meta/color" \|	Conservative Party^[1]	Backed Labour in 2005.	[8]
Times	style="background-color: Template:Conservative Party (UK)/meta/color" \|	Conservative Party^[1]	Backed Labour in 2005.	[9]

British Sunday Newspapers

Newspaper	Party endorsed		Notes	Link
Independent on Sunday	style="background-color: Template:None of the above/meta/color" width=5px\|	None^[1]	Supports a hung parliament.	[10]
Mail on Sunday	style="background-color: Template:Conservative Party (UK)/meta/color" \|	Conservative Party^[1]		[11]
News of the World	style="background-color: Template:Conservative Party (UK)/meta/color" \|	Conservative Party^[1]	Backed Labour in 2005.	[12]
Observer	style="background-color: Template:Liberal Democrats (UK)/meta/color"\|	Liberal Democrats^[1]	Backed Labour in 2005.	[13]
Sunday Mirror	style="background-color: Template:Labour Party (UK)/meta/color"\|	Labour Party^[1]
People	style="background-color: Template:None of the above/meta/color"\|	None^[1]	Supports a hung parliament.	[14]
Sunday Express	style="background-color: Template:Conservative Party (UK)/meta/color"\|	Conservative Party^[1]		[15]
Sunday Telegraph	style="background-color: Template:Conservative Party (UK)/meta/color"\|	Conservative Party^[1]		[16]
Sunday Times	style="background-color: Template:Conservative Party (UK)/meta/color"\|	Conservative Party^[1]	Backed Labour in 2005.	[17]

British News Magazines

Newspaper	Party endorsed		Notes	Link
Economist	style="background-color: Template:Conservative Party (UK)/meta/color" width=5px\|	Conservative Party	Backed Labour in 2005.	[18]
New Statesman	style="background-color: Template:None of the above/meta/color"\|	None	Anti-Conservative tactical voting.	[19]
Spectator	style="background-color: Template:Conservative Party (UK)/meta/color" width=5px\|	Conservative Party		[20]

Regional newspapers

England

Newspaper	Party endorsed		Notes	Link
City A.M.	style="background-color: Template:Conservative Party (UK)/meta/color" width=5px\|	Conservative Party		[21]
Evening Standard	style="background-color: Template:Conservative Party (UK)/meta/color" \|	Conservative Party	Backed Labour in 2005	[22]
Liverpool Echo	style="background-color: Template:Labour Party (UK)/meta/color" \|	Labour Party
Manchester Evening News	style="background-color: Template:Labour Party (UK)/meta/color" \|	Labour Party
Metro
Yorkshire Post	style="background-color: Template:Conservative Party (UK)/meta/color" \|	Conservative Party

Northern Ireland

Newspaper	Party endorsed		Notes	Link
Belfast Telegraph	style="background-color: Template:None of the above/meta/color" width=5px\|	DUP/UUP^[3]		[23]
Irish News	style="background-color: Template:Sinn Fein/meta/color"\|	Sinn Fein^[3]
News Letter	style="background-color: Template:None of the above/meta/color"\|	None	Pro-Unionist Parties. Back Unity candidate Rodney Connor.	[24]

Scotland

Newspaper	Party endorsed		Link
Daily Record	style="background-color: Template:Labour Party (UK)/meta/color" width=5px\|	Labour Party	[25]
The Herald	style="background-color: Template:None of the above/meta/color"\|	None	[26]
The Scotsman	style="background-color: Template:None of the above/meta/color"\|	None
The Scottish Sun	style="background-color: Template:Scottish National Party/meta/color" width=5px\|	Scottish National Party
Greenock Telegraph		Green Party
Kilmarnock Standard		Labour Party
Evening Telegraph
Paisley Daily Express		Labour Party
The National		Scottish National Party
The Press and Journal		Conservative Party
The Courier		Conservative Party

Wales

Footnotes

^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m "Brown says last days of campaign will be 'crucial'". BBC News. 2 May 2010.
^ "General election 2010: The liberal moment has come". The Guardian. 30 April 2010.
^ ^a ^b Philpott, Mike (5 May 2010). "What the papers say". BBC News.

[Brown_says_last_days-1] ^ ^a ^b ^c ^d ^e ^f ^g ^h ⁱ ^j ^k ^l ^m "Brown says last days of campaign will be 'crucial'". BBC News. 2 May 2010.

[2] "General election 2010: The liberal moment has come". The Guardian. 30 April 2010.

[What_the_papers_say-3] Philpott, Mike (5 May 2010). "What the papers say". BBC News.

[1]

[2]

[3]

v t e 2010 United Kingdom general election
Boundary changes Constituencies marginal seats Debates Endorsements MPs elected seniority lost their seat stood down Opinion polling Parties Post-election events Results breakdown by constituency
Incumbent prime minister: Gordon Brown (Labour) Appointed prime minister: David Cameron (Conservative)
Parties elected to the House of Commons	Conservative (David Cameron) Labour (Gordon Brown) Liberal Democrats (Nick Clegg) Democratic Unionist Party (Peter Robinson) Scottish National Party (Alex Salmond) Sinn Féin (Gerry Adams) Plaid Cymru (Ieuan Wyn Jones) Social Democratic and Labour Party (Margaret Ritchie) Green Party of England and Wales (Caroline Lucas) Alliance Party of Northern Ireland (David Ford) Independent (Sylvia Hermon)
Parties represented in Scotland, Wales, Northern Ireland, London, or the EU	British National Party (Nick Griffin) Green Party Northern Ireland (Mark Bailey / Karly Greene) Progressive Unionist Party (Dawn Purvis) Scottish Greens (Eleanor Scott / Patrick Harvie) Ulster Unionist Party (Sir Reg Empey) United Kingdom Independence Party (Lord Pearson)
Results by area	England (list) East Midlands region Northern Ireland (list) Scotland (list) Wales (list)
See also	The Battle for Barking Coalition ToryBoy The Movie Power 2010 Cameron Cutie Holby City woman
2010 United Kingdom local elections