ESOMAR
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European Society for Opinion and Marketing Research | |
| Formation | 1948[a] |
|---|---|
| Headquarters | Amsterdam, Netherlands |
| Website | esomar |
ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1948.[1][a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[1]
History
ESOMAR was founded in 1948.[1][a]
Code
All ESOMAR Members undersign and abide by the global standard, ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics.[3][better source needed]
Membership
ESOMAR has more than 6,000[4] individual members and 600+ corporate members from 130+ countries.
ESOMAR offers three types of membership:[5]
- Full Membership: open to those wanting to demonstrate their commitment to ethical practice, broaden their knowledge, experience and network with a global community
- Corporate Membership:[6] available for data, research and insights agencies and global brands with in-house insights teams
- Young ESOMAR Society: open to anyone 35 and under – either an established young researcher, or a student/graduate looking to get into the industry
Activities
ESOMAR is now a membership organization for the global data and insights profession. This is reflected in the geographical distribution of ESOMAR members – with members in more than 130 countries.
In this role ESOMAR undertakes four primary activities:
- Professional Standards: In collaboration with the International Chamber of Commerce, ESOMAR established the ICC/ESOMAR Code on Market, Opinion and Social Research and Data Analytics. All individual members agree to abide by these standards while conducting market research. The Code has also been adopted or endorsed by more than 67 national associations[7][8]
- Events, training and development: ESOMAR offers 52 global events every year, from workshops to regional and global events. Its flagship event, Congress, is one of the largest events in the industry[9]
- Representation: ESOMAR monitors regulatory affairs and inputs into the policy process where appropriate, always keeping members up-to-date with the latest changes in legislation[10]
- Publications: ESOMAR publishes Research World Magazine Connect, published 6 times a year, exploring issues and developments in international research, alongside the blog platform Research World Connect,[11] offering the latest thinking from the data, research and insights industry. ESOMAR also produces the Global Market Research report each year – the only global analysis of market research spend and the Global Prices study, run every two years - a unique guide in the planning and purchasing of market research.
Leadership
ESOMAR operates under a two-tier corporate governance structure:
- The ESOMAR Council is an 11-member elected body responsible for driving the overall vision, mission and objectives of ESOMAR. Its current President is Joaquim Bretcha, International Director at Netquest
- The ESOMAR management team oversees the commercial operation of ESOMAR. Its current Director General is Finn Raben
See also
- World Association for Public Opinion Research
- Council of American Survey Research Organizations
- American Association for Public Opinion Research
- Market Research Society
Notes, references and sources
Notes
References
- ^ a b c Corbin et al. (2018), pp. 171–172.
- ^ ESOMAR & Raben (2019).
- ^ "ICC/ESOMAR International Code on Market and Social Research".
- ^ "An overview of ESOMAR". ESOMAR. ESOMAR. Archived from the original on 13 April 2016. Retrieved 28 July 2017.
{{cite web}}: CS1 maint: unfit URL (link) - ^ "ESOMAR Membership". ESOMAR. ESOMAR. Retrieved 28 July 2017.
- ^ "ESOMAR Corporate Membership" (PDF). ESOMAR. ESOMAR. Retrieved 28 July 2017.
- ^ "National Research Associations Endorsing or Adopting the ICC/ESOMAR Code". ESOMAR. ESOMAR. Retrieved 2 June 2015.
- ^ "ICC Partnership with ESOMAR". ICC. ICC. Retrieved 2 June 2015.
- ^ "ESOMAR events". ESOMAR. ESOMAR. Retrieved 28 July 2017.
- ^ "ESOMAR Advocacy". Retrieved 28 July 2017.
- ^ "RW Connect – Thinking from the data, research & business intelligence industry". rwconnect.esomar.org. Retrieved 2 August 2017.
Sources
- Corbin, Ruth M.; et al. (26 November 2018). Practical Guide to Comparative Advertising: Dare to Compare. Academic Press. ISBN 978-0128054710. OCLC 1078666387.
{{cite book}}: Invalid|ref=harv(help) - ESOMAR; Raben, Finn (2019). "About us". esomar.org. Archived from the original on 13 December 2019. Retrieved 13 December 2019.
{{cite web}}: Invalid|ref=harv(help) - Nilsson, Johan (2018). Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics (PhD). Linköping University. doi:10.3384/diss.diva-144816.
{{cite thesis}}: Invalid|ref=harv(help) - Polonsky, Michael J.; Waller, David S. (31 August 2004). Designing and Managing a Research Project: A Business Student's Guide (1 ed.). SAGE Publications, Inc. ISBN 978-0761922490. OCLC 982525073.
{{cite book}}: Invalid|ref=harv(help)