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ESOMAR

Coordinates: 52°18′32″N 4°56′53″E / 52.309°N 4.948°E / 52.309; 4.948
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ESOMAR
European Society for Opinion and Marketing Research
Formation1947; 77 years ago (1947)[a]
HeadquartersAmsterdam, Netherlands
Coordinates52°18′32″N 4°56′53″E / 52.309°N 4.948°E / 52.309; 4.948
Websiteesomar.org

ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947.[1][a] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]

History

ESOMAR was founded in 1947.[1][a] In 1948 the first version of code of practice for members was published.[3] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.[3] From the revision in 2016 the title and content was changed to include data analytics.[4]

Structure

ESOMAR admits three types of member, a young membership for individuals under the ago of 30, individual membership, and corporate membership.[5] Individual members undersign to commit to the "ICC/ESOMAR International Code on Market and Social Research",[3][6] or the updated "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics".[4][7]

Activities

ESOMAR produces information about market research,[8] with much of the archive restricted to ESOMAR members.[5] ESOMAR produces the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.[9]

Notes, references and sources

Notes

  1. ^ a b c ESOMAR itself claims a date of 1947 while there is an alternate claim the date is 1948, the date the ESOMAR guidance code was first published.[1]

References

  1. ^ a b c ESOMAR & Raben (2019).
  2. ^ Corbin et al. (2018), pp. 171–172.
  3. ^ a b c d ICC (2019a).
  4. ^ a b ICC (2019b).
  5. ^ a b ESOMAR (2019).
  6. ^ ESOMAR & ICC (2007).
  7. ^ Danilovich & Raben (2016).
  8. ^ Nilsson (2018), pp. iv, 49–51.
  9. ^ Wiley (2019).

Bibliography

  • ESOMAR; ICC (December 2007). "ICC/ESOMAR International Code on Market and Social Research" (PDF) (4 ed.). ESOMAR & ICC. Archived (PDF) from the original on 3 September 2018. Retrieved 13 December 2019. {{cite web}}: Cite has empty unknown parameter: |1= (help); Invalid |ref=harv (help)
  • Danilovich, John; Raben, Finn (2016). "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics" (PDF). ESOMAR & ICC. Archived (PDF) from the original on 27 March 2019. Retrieved 13 December 2019. {{cite web}}: Cite has empty unknown parameter: |1= (help); Invalid |ref=harv (help)

Sources

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