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Golden Corral

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Golden Corral
Company typePrivate
IndustryRestaurant
FoundedJanuary 3, 1973; 51 years ago (1973-01-03)
Fayetteville, North Carolina, U.S.
FoundersJames Maynard
William F. Carl
Headquarters
Raleigh, North Carolina
,
U.S.
Number of locations
498 (2019)[1]
Key people
Easter Maynard, Board Chair[2]
Lance Trenary, President & CEO
Revenue$195.1 million[3][needs update]
Number of employees
9000[3][needs update]
Websitegoldencorral.com

Golden Corral is an American restaurant chain serving breakfast, lunch and dinner, featuring a large all-you-can-eat buffet and grill offering numerous hot and cold dishes, a carving station, and their Brass Bell Bakery. It is a privately held company headquartered in Raleigh, North Carolina, United States, with locations in 42 states throughout the United States.[1]

History

In 1971, James Maynard and William F. Carl conceived the idea that became Golden Corral after several unsuccessful attempts to acquire a franchise with other companies.[4] Golden Corral was incorporated in 1972 and the first Golden Corral Family Steak House opened on January 3, 1973, in Fayetteville, North Carolina.

Golden Corral (now closed and demolished) in Durham, North Carolina in 2008

The company has since expanded to nearly 500 locations across the United States; about 100 of them are company-owned. The others are franchised stores.[3] Gross sales are over $1.53 billion.[5]

The company had more than 500 restaurants by 1987. That year, they decided to begin franchising by licensing 55 distressed restaurants to their most successful general managers. Because of poor training, nationwide concerns about the consumption of red meat and a shift in market shares to upscale restaurants, sales were falling. The company added salad bars to all of its locations, sacrificed seating in most and in others sacrificed part of the parking lot to make additions to the buildings.

In 1991, the first seven "Metro Market" concept restaurants opened. They were 10,000 square feet (930 m2) and seated between 400 and 450 customers. These new Golden Corral restaurants more than doubled the size of the old, which were typically 5,000 square feet (460 m2) with a capacity of 175 people. There was the addition of the Brass Bell Bakery, named for the brass bell which rang every fifteen minutes to signal that fresh bread, rolls, and pastries were coming out of the oven. An expanded buffet, dubbed the Golden Choice Buffet, was also added, which had a new layout to showcase its items. The location of these new restaurants, the majority of which were in Texas, Oklahoma, New Mexico and North Carolina, was also a change for the company, moving away from small towns and into metropolitan areas. In 2001, system-wide annual sales exceeded $1 billion for the first time.[6] As of 2019, there were 498 restaurants in 42 states covering most regions of the country aside from: Oregon (no locations), Hawaii (no locations), New England (only two restaurants - Springfield, Massachusetts, and New Haven, Connecticut), the New York City Metropolitan Areas (none aside from one in the Bronx) and the low population states of Nebraska, Delaware and Wyoming.[1] In some other larger metropolitan areas, such as the San Francisco Bay Area (only one location, in Concord to the northeast), Philadelphia, Washington and New Orleans, there are only locations in the far-flung suburbs.[1] The first Puerto Rico location is set to open in Canovanas in mid - February 2020.

In late 1993, VICORP acquired the right to a small Florida chain called Angel's Diner. They acquired this from Eric A. Holm. Unfortunately, he had also sold the rights to Golden Corral and VICORP was forced to pay Golden Corral $1M to secure the exclusive rights. The intent was to convert underperforming Village Inn and Bakers Square units to this new concept. After building seven units, VICORP realized that the concept was not economically viable and wrote off $11M on the venture. During this time frame, Eric A. Holm filed for personal bankruptcy.

The company updated their restaurants to a concept, called "Strata", during the mid-2000s in an effort to bring more of the food preparation into view of the guests. In all locations, guests serve themselves, including requesting made-to-order items such as Belgian waffles, omelets and char-broiled steaks.[7]

The most recent designed restaurants are known as the "Gateway" style rolled out late 2018. These locations were created in the hopes of offering a more contemporary appearance for the interior and exterior of the building, with different layouts for the dining room, adding new food service bars and kitchen areas.[8]

Many locations offer "GC on the go" services, as well as delivery partnerships with companies like Grubhub, Uber Eats and DoorDash. GC on the go allows customers to pack anything they want into a takeout container and then pay for it by the pound. Many restaurants also offer reserved parking.

Controversies

Salmonella outbreak

In 2003, an outbreak of salmonella was linked to a Golden Corral restaurant in Kennesaw, Georgia and a total of 23 people were affected by the outbreak. The salmonella bacteria was found in a floor drain, leading health inspectors to believe that it had been washed from equipment earlier. No original source was found.[9]

Similar outbreaks occurred in Wyoming (a location now closed) and Orlando, Florida, in late 2012.[10]

Norovirus outbreak

In 2012, an outbreak of norovirus was linked to a now closed Golden Corral restaurant (now known as Koto Japanese Steakhouse) in Casper, Wyoming. Over 344 illnesses, with 282 primary cases, were reported by the Wyoming state epidemiologist. The virus got a push from 31 sickened food handlers at the restaurant who mostly kept working their normal shifts.[11]

Allegations of improper food storage

On July 1, 2013, a YouTube video was uploaded alleging that during a health inspection, the Port Orange, Florida, Golden Corral location, owned by Eric A. Holm, was improperly storing prepared and raw food next to their dumpster. Employee Brandon Huber was given a six-month paid leave after filming and uploading the video to YouTube.[12] Items included, among other things: pot roast, gravy, hamburger patties and raw baby back ribs. These items were still on their prep trays and bins, as well as on a speed rack. The employee in the video alleges that this is a common practice for the restaurant and insinuated that the food was to be served later that day. On July 8, 2013, Golden Corral posted a response on YouTube, saying that the food was never served to the customers, the employee in the video was trying to make money from the video and the manager of the location had been fired. The CEO of Golden Corral stated that he would fully investigate the incident and that the employee would not be terminated.[13]

Camp Corral

Golden Corral sponsors Camp Corral, a one-week summer camp program at various camps around the country for children of wounded, disabled or fallen military service members.[14] Camp Corral has served over 17,000 military kids between the ages of 8 and 15, with 24 camp locations in 19 states.[15] Golden Corral raised over $1.8 million for Camp Corral in 2018 alone.[16]

Internet domain

In January 2002, the National Arbitration Forum ordered that the domain "www.goldencorralrest.com" be transferred to Golden Corral from an unapproved domain service based in Russia.[17]

Racing sponsorship

From 2004 to 2006, the restaurant sponsored the Golden Corral 500, a NASCAR Cup Series spring race at Atlanta Motor Speedway and was the main sponsor for the 2009 season of WindTunnel with Dave Despain on Speed. Golden Corral also sponsored the No. 28 Yates Racing Ford of Travis Kvapil during select NASCAR Cup Series events in the 2009 season. Dave Blaney used Golden Corral as one of his sponsors for the 2011 NASCAR Cup Series season. In 2011, Golden Corral sponsored two drivers for the Daytona 500; Blaney earned primary sponsorship for his Tommy Baldwin Racing entry, while Brian Keselowski received associate sponsorship after his surprise finish in the qualifying races.

If a Golden Corral-sponsored driver finishes in the top ten, the chain honors a "Kids Eat Free" promotion. Dave Blaney finished 3rd at the 2011 fall Talladega race. J. J. Yeley finished 10th at the 2013 Daytona 500. Regan Smith finished 8th at the 2016 Daytona 500. This is a promotion Golden Corral has honored during restrictor plate races after the 2011 Daytona 500 when the chain was the primary sponsor of the No. 36 Tommy Baldwin Racing entry.

Sponsored driver Years sponsored (Cup Series)
Travis Kvapil 2009
Brian Keselowski 2011
Stephen Leicht 2011
Dave Blaney 2011–2012
J. J. Yeley 2013
Michael Annett 2014
Reed Sorenson 2014–2015
Alex Bowman 2015
Regan Smith 2016
Elliott Sadler 2017

See also

References

  1. ^ a b c d "All Locations". Golden Corral. Retrieved June 17, 2019.
  2. ^ Maynard, Easter. “Easter Maynard.” North Carolina Early Childhood Foundation, May 18, 2018, buildthefoundation.org/bio/easter-maynard/.
  3. ^ a b c "Golden Corral Corporation - Key Numbers". Hoovers. Archived from the original on September 29, 2007. Retrieved August 18, 2007.
  4. ^ "Golden Corral Corporation". Funding Universe. Retrieved August 18, 2007.
  5. ^ Fowler, Ted (2007). "Golden Corral Corporate Vision". GoldenCorral.com. Retrieved August 18, 2007.
  6. ^ Maynard, James H.; Fowler, Ted M. (April 18, 2002). "Golden Corral Corporation #PUB-1569". Newcomen. Archived from the original on September 28, 2007. Retrieved August 18, 2007.
  7. ^ Hayes, Jack (August 20, 2001). "Golden Corral to retrofit 200 units to 'Strata' display-cooking prototype in $50M campaign". Nation's Restaurant News. Retrieved August 18, 2007.
  8. ^ “Gateway.” Golden Corral
  9. ^ Williams, Clint (September 18, 2003). "Restaurant reopens after salmonella cases". about-salmonella.com. Article from Atlanta Journal-Constitution. Retrieved on November 17, 2008.
  10. ^ "Golden Corral Food Poisoning Prompts Sickness Symptoms". news.lalate.com. Retrieved October 15, 2018.
  11. ^ Flynn, Dan (February 8, 2013). "Wyoming Norovirus Spread Mostly in Golden Corral". Food Safety News. Seattle. Retrieved July 17, 2013.
  12. ^ Stuart, Hunter (July 8, 2013). "Golden Corral Dumpster Food? Video Shows Trays Of Meat Stored Near Trash". huffingtonpost.com. Retrieved July 8, 2013.
  13. ^ Abad-Santos, Alexander (July 8, 2013). "Eeew.... Here's Why You'll Never Eat a Hamburger at Golden Corral Again". theatlanticwire.com. Retrieved July 8, 2013.
  14. ^ "About Camp Corral". Retrieved June 17, 2019.
  15. ^ Hughes, Becky. “Camp Corral Gives Children of Service Members a Place to Be Kids.” Parade, Parade, May 18, 2018, [1]
  16. ^ [2]
  17. ^ Carmody, James A. (January 7, 2002). "Golden Corral Corporation v. NicGod Domain Services aka For Sale". National Arbitration Forum. Retrieved August 18, 2007.
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