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The Box (Roddy Ricch song)

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"The Box"
Song by Roddy Ricch
from the album Please Excuse Me for Being Antisocial
ReleasedDecember 6, 2019
Length3:16
LabelAtlantic
Songwriter(s)
Producer(s)30 Roc

"The Box" is a song by American rapper Roddy Ricch, released on December 6, 2019, as part of his debut studio album Please Excuse Me for Being Antisocial. Despite not being an official single, it is Roddy Ricch's highest-charting song worldwide, reaching the top 20 in the UK, Ireland and Australia, the top 40 in New Zealand, number two in Canada and number one on both the US Billboard Hot 100 and the Rolling Stone Top 100. The song's popularity was attributed to its use in a series of viral videos on TikTok.[1][2]

Critical reception

Along with the tracks "Boom Boom Room" and "Start wit Me" featuring Gunna, Darryl Robertson of Vibe felt that "The Box" is "further proof that the Atlantic Records-signee can pen addictive radio-friendly records".[3] Josh Svetz of HipHopDX echoed a similar sentiment, writing that "The appeal to Roddy is simple; the kid can write a hell of a hook. Whether it's the head-bopping harmony on 'The Box' or the flute backed, Gunna-assisted single, 'Start Wit Me,' Roddy excels at producing choruses that stick and only get better with repeat listens."[4] Writing for Pitchfork, Alphonse Pierre stated that on the song, which features a "hard-hitting beat that sounds like a teapot is boiling in the background, [Ricch] finds a new delivery and pitch nearly every 10 seconds. The track is the best example of Roddy's versatility, which has been both a blessing and a curse."[5]

Praising the song, HotNewHipHop's Mitch Findlay asserted that although its parent album "yielded plenty of highlights, none stood out quite so much as 'The Box'". Findlay called the song's "EEE EUU" intro "creative and soon-to-be-iconic" and labeled Ricch's flow as confident and charismatic.[6] Heran Mamo of Billboard opined that Ricch "comes armed and ready with his verses despite the rather lighthearted 'hee-hoo' ad-libs in the background". Mamo noted that in the song, Ricch raps about acquiring and protecting "his necessary riches".[7]

Commercial performance

"The Box" debuted at number 47 on the Billboard Hot 100 issue dated December 21, 2019, and reached number one four weeks later, becoming Ricch's first number one on the Billboard Hot 100 as well as the first new song to top the chart in the 2020s decade (since both "All I Want for Christmas Is You" by Mariah Carey and "Circles" by Post Malone began their runs at the top position in 2019). The same week it reached #1 on the Hot 100, the song logged it's second week at number one on Billboard's Streaming Songs chart (drawing 68.2 million streams) and jumped to number eight on the Digital Songs chart as well, with 11,000 downloads sold. Additionally, the song reached the top spot on the Hot R&B/Hip-Hop Songs and Hot Rap Songs charts as well, becoming Ricch's first number-one song on both charts.[8]

Charts

Chart (2019–2020) Peak
position
Australia (ARIA)[9] 18
Austria (Ö3 Austria Top 40)[10] 39
Belgium (Ultratip Bubbling Under Flanders)[11] 5
Belgium (Ultratip Bubbling Under Wallonia)[12] 33
Canada (Canadian Hot 100)[13] 2
Czech Republic (Singles Digitál Top 100)[14] 33
Denmark (Tracklisten)[15] 36
France (SNEP)[16] 99
Invalid chart entered Germany2 45
Ireland (IRMA)[17] 16
Netherlands (Single Top 100)[18] 28
New Zealand (Recorded Music NZ)[19] 10
Norway (VG-lista)[20] 14
Slovakia (Singles Digitál Top 100)[21] 29
Sweden (Sverigetopplistan)[22] 31
Switzerland (Schweizer Hitparade)[23] 19
UK Singles (OCC)[24] 16
US Billboard Hot 100[25] 1
US Hot R&B/Hip-Hop Songs (Billboard)[26] 1
US Rhythmic (Billboard)[27] 26
US Rolling Stone Top 100[28] 1

References

  1. ^ "Roddy Ricch's Latest Hit "The Box" Is Receiving A Boost From This TikTok Meme". Genius. December 23, 2019. Retrieved January 13, 2020.
  2. ^ Holmes, Charles (January 6, 2020). "Roddy Ricch's 'The Box' Sounds Like a Squeaky Windshield Wiper -- It's Also a Hit". Rolling Stone. Retrieved January 13, 2020.
  3. ^ Robertson, Darryl (December 30, 2019). "Roddy Ricch Kicks Off His 'Antisocial Tour' By Selling Out L.A.'s Hollywood Palladium". Vibe. Retrieved January 7, 2020.
  4. ^ Svetz, Josh (December 26, 2019). "Review: Roddy Ricch Justifies The Hype On 'Please Excuse Me For Being Antisocial'". HipHopDX. Retrieved January 7, 2020.
  5. ^ Pierre, Alphonse (December 12, 2019). "Roddy Ricch: Please Excuse Me for Being Antisocial Review". Pitchfork. Retrieved January 7, 2020.
  6. ^ Findlay, Mitch (January 2, 2020). "Roddy Ricch Celebrates "The Box" Being The World's #1 Song". HotNewHipHop. Retrieved January 6, 2020.
  7. ^ Mamo, Heran (December 19, 2019). "Here Are the Lyrics to Roddy Ricch's 'The Box'". Billboard. Retrieved January 7, 2020.
  8. ^ Trust, Gary (January 13, 2020). "Roddy Ricch's 'The Box' Bounds to No. 1 on Billboard Hot 100, Justin Bieber's 'Yummy' Debuts at No. 2". Billboard. Retrieved January 14, 2020.
  9. ^ "ARIA Australian Top 50 Singles". Australian Recording Industry Association. January 13, 2020. Retrieved January 11, 2020.
  10. ^ "Roddy Ricch – The Box" (in German). Ö3 Austria Top 40. Retrieved January 16, 2020.
  11. ^ "Roddy Ricch – The Box" (in Dutch). Ultratip. Retrieved January 11, 2020.
  12. ^ "Roddy Ricch – The Box" (in French). Ultratip. Retrieved January 11, 2020.
  13. ^ "Roddy Ricch Chart History (Canadian Hot 100)". Billboard. Retrieved January 14, 2020.
  14. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 02. týden 2020 in the date selector. Retrieved January 14, 2020.
  15. ^ "Track Top-40 Uge 1, 2020". Hitlisten. Retrieved January 15, 2020.
  16. ^ "Top Singles (Week 2, 2020)" (in French). Syndicat National de l'Édition Phonographique. Retrieved January 14, 2020.
  17. ^ "Official Irish Singles Chart Top 50". Official Charts Company. Retrieved January 11, 2020.
  18. ^ "Roddy Ricch – The Box" (in Dutch). Single Top 100. Retrieved January 11, 2020.
  19. ^ "NZ Top 40 Singles Chart". Recorded Music NZ. January 13, 2020. Retrieved January 11, 2020.
  20. ^ "Singel 2020-W02". VG-lista. Retrieved January 11, 2020.
  21. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 202002 into search. Retrieved January 14, 2020.
  22. ^ "Veckolista Singlar, vecka 1". Sverigetopplistan. Retrieved January 11, 2020.
  23. ^ "Roddy Ricch – The Box". Swiss Singles Chart. Retrieved January 13, 2020.
  24. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved January 11, 2020.
  25. ^ "Roddy Ricch Chart History (Hot 100)". Billboard. Retrieved January 13, 2020.
  26. ^ "Roddy Ricch Chart History (Hot R&B/Hip-Hop Songs)". Billboard. Retrieved January 7, 2020.
  27. ^ "Roddy Ricch Chart History (Rhythmic)". Billboard. Retrieved January 13, 2020.
  28. ^ "Top 100 Songs". Rolling Stone. January 2, 2020. Retrieved January 7, 2020.
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