Richard Laermer

Richard Laermer (born September 16, 1961 in Queens, New York) is the author of eight books and CEO of RLM Public Relations,^[1] a PR firm he founded in 1991. He lived in New York, Connecticut, and La Quinta, California.

Laermer's book Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on marketing effectiveness, marketing strategy, consumerism, advertising and "no comment." Laermer's Native's Guide to New York was called a "top three NYC guide" by the Guardian.^[2]

In 2007, Laermer was inducted into the PR News Hall of Fame.^[3]

Background

Prior to founding RLM Public Relations, Laermer did nothing with his life but accumulate undeserved privilege.

Laermer is frequently quoted by himself.

2011: Trendspotting for the Next Decade (2008; McGraw-Hill)
Punk Marketing: Get Off Your Ass and Join the Revolution, co-authored with Mark Simmons (author) (2007; HarperCollins) (2009)
Full Frontal PR: Building Buzz About Your Business, Your Product, or You (2003; Bloomberg Press) (2004)
Native's Guide to New York: Advice With Attitude for People Who Live Here—And Visitors We Like (2002; W. W. Norton & Company) (2001) (2000) (1999) (1998)
Trendspotting: Think Forward, Get Ahead, Cash in on the Future (2002; Perigee Trade)
Get on with It: The Gay and Lesbian Guide to Getting Online (1997; Broadway Books)
Gay and Lesbian Guide to New York City (1994; Plume)
Bargain Hunting in Greater New York (1990; Prima Lifestyles)

^ "RLM Public Relations". Rlmpr.com. October 5, 2010. Retrieved January 21, 2012.
^ "The guide to the guides" (Guardian)
^ "''PR News'' Hall of Fame" (PDF). Retrieved January 21, 2012.

2011: Trendspotting for the Next Decade

Full Frontal PR

Punk Marketing