MTV Dance (British and Irish TV channel)
| Network | MTV (UK & Ireland) |
|---|---|
| Ownership | |
| Owner | Viacom International Media Networks Europe |
MTV Dance is a 24-hour electronic dance music channel operated by Viacom International Media Networks Europe. It was available in the United Kingdom and Ireland on subscription satellite and digital television services until 23 May 2018 when it was replaced with Club MTV, with "We Are Your Friends" by Justice vs. Simian being the final music video to be played on the channel. The channel played dance, EDM, trance, techno & house music.
MTV Dance European continues as normal until it changes to the European version of Club MTV later this year.
Concept and expansion
MTV Dance originally started out as a night-time programming slot on the now defunct digital music channel MTV Extra.
On 3 September 2001, The strand expanded to become a standalone music channel broadcast on Sky in both the United Kingdom and Ireland, where it initially timeshared with Nick Jr. every evening between 19:00 and 06:00. The sharing of a stream subsequently ended; since 13 August 2002 MTV Dance has broadcast as a 24-hour music channel.
MTV Dance began broadcasting in widescreen on 6 March 2012.
The channel is MTV UK's dedicated dance music channel with music videos and programming of underground and mainstream dance tracks. Its first long term, although erratically available competitor for the dance music television market in the UK & Ireland is Rapture TV. Since 2006, Flaunt became the main competitor (broadcasting Free to Air and in the aspect ratio 16:9 widescreen format). MTV Dance is also available in Ireland. On March 7th 2008, MTV Dance replaced the European MTV Base feed on Astra 1 19.2e and is therefore now available to many European countries. MTV Dance originally started out as a programming slot on the now defunct MTV Extra. It originally timeshared with Nick Jr. and therefore was only on air between 19:00 and 06:00. However, it has since gained its own channel and started broadcasting 24 hours from 13 August 2002.
Expansion around Europe
On 7 March 2008, MTV Dance increased its presence around Europe, when MTV Networks Europe replaced the Europe-wide feed of MTV Base with a similar feed of MTV Dance.
From 10 January 2011 a feed of the MTV Dance channel launched in Italy on Sky Italia, replacing MTV Pulse.
In 2014, MTV Dance, as well as MTV Rocks and MTV Hits started broadcasting European versions, without commercials or teleshopping.
Expansion into Australia
VIMN launched the channel in Australia on 3 December 2013. The channel replaced the Australian version of MTV Hits.
Programming
- MTV Dance Chart Top 5
- Brand New Vid!
- 00s Eurodance: Top 5!
- Late Night Mix!
- Feeling Fresh
- Big Tunes!
- Sick New Beats & Massive Bangers
- DJ Duel
- Big Beatz of the 2010s
- Remixed!
- Club MTV
- Reloaded! Top 10
- Club MTV Pre-Party
- Mint Dance Hits! Top 50
- Brekkie Bangers!
- Friday Night Warm-Up
- Friday Night Mash-Up
- Saturday Night Warm-Up
- It's Now vs The 00s Baby!
Logos
-
Used until mid 2007 -
Used between mid 2007 - 1 March 2010 -
Logo used 1 March 2010 – 30 June 2011 -
Logo used 1 July 2011 – 30 September 2013 -
Logo used 1 October 2013 – 4 April 2017 -
Logo used 5 April 2017 – 23 May 2018
See also
- MTV UK
- MTV Ireland
- MTV Base
- MTV Classic
- MTV Dance Australia
- MTV Dance Europe
- MTV Hits UK
- MTV Hits Europe
- MTV Live
- MTV Music
- MTV Rocks
- MTV Rocks Europe
- VH1
- Viva
External links
- Official website
- TV Guide
- SES guide to receiving Astra satellites
- SES guide to channels broadcasting on Astra satellites
References
- ^ "Television Pages - The MTV strap on MTV Dance". www.alexmusic.net.