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Call-out culture

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Call-out culture (also referred to as outrage culture) is a form of public humiliation or shaming that aims to hold individuals and groups accountable for actions perceived to be offensive by other individuals or groups, who then call attention to this behavior, usually on social media.[1][2]


Cancel culture (a variant term) describes a form of boycott in which someone (usually a celebrity) who has shared a questionable or controversial opinion, or has had behavior in their past that is perceived to be offensive called out on social media, is "canceled"; they are completely boycotted by many of their former followers or supporters, often leading to massive declines in celebrities' (almost always social media personalities) careers and fanbase.[3][4]

Scholarly Descriptions

Michael Bérubé, a professor of literature at Pennsylvania State University, states, "in social media, what is known as 'callout culture' and 'ally theater' (in which people demonstrate their bona fides as allies of a vulnerable population) often produces a swell of online outrage that demands that a post or a tweet be taken down or deleted".[5]

Lisa Nakamura, a professor at the University of Michigan, contemplates call-out culture as an opportunity to educate.[6] She described cancel culture as a "cultural boycott", adding that "when you deprive someone of your attention, you're depriving them of a livelihood."[7]

Condemnations of "cancel culture" are often understood to be complaints to delegitimize criticism, especially when consequences result. The commercial consequences of criticism have also been exaggerated.[8] People who experience "canceling" report effects on their personal lives.[9]

Call-out culture and canceling can also affect teens who use social media by reducing their social media participation.[1]

Controversy

Since the beginning of "Call-Out Culture" and it's increasing usage, there have been contradicting viewpoints of the term as a positive educational practice to defend particular groups or individuals to defend themselves online from racial, sexual, or gender discourses, while others view it as negative repercussion to the comfort of media language [10]. The differences in outlooks of "call-out culture" indicates the underlining controversy of the term. Initially, call-out culture can be seen as a manifestation of digital activism, however it is when mobile media users alter "call-out culture" to be toxic and misused to bring attention to a negative or alarmingly harmful event to the general public through online and offline forms of harassment and shaming [10]. It is when public shaming is involved, when the term becomes a severe form of hate or social injustice [10].

See also

References

  1. ^ a b Huffman, Ethan M (2016). Call-out culture: how online shaming affects social media participation in young adults (Thesis). OCLC 1012943751.
  2. ^ Melo, Dan (4 February 2019). "What's Missing From Call-Out Culture: The Opportunity to Change". Areo.
  3. ^ Sills, Sophie; Pickens, Chelsea; Beach, Karishma; Jones, Lloyd; Calder-Dawe, Octavia; Benton-Greig, Paulette; Gavey, Nicola (23 March 2016). "Rape culture and social media: young critics and a feminist counterpublic". Feminist Media Studies. 16 (6): 935–951. doi:10.1080/14680777.2015.1137962.
  4. ^ Munro, Ealasaid (23 August 2013). "Feminism: A Fourth Wave?". Political Insight. 4 (2): 22–25. doi:10.1111/2041-9066.12021.
  5. ^ Bérubé, Michael (January 2018). "The Way We Review Now". PMLA. 133 (1): 132–138. doi:10.1632/pmla.2018.133.1.132.
  6. ^ Nakamura, Lisa (15 December 2015). "The Unwanted Labour of Social Media: Women of Colour Call Out Culture As Venture Community Management". New Formations. 86 (86): 106–112. doi:10.3898/NEWF.86.06.2015.
  7. ^ Bromwich, Jonah Engel (28 June 2018). "Everyone Is Canceled". The New York Times.
  8. ^ Hagi, Sarah (21 November 2019). "Cancel Culture Is Not Real—At Least Not in the Way People Think". TIME Magazine.
  9. ^ McDermott, John (2 November 2019). "Those People We Tried to Cancel? They're All Hanging Out Together". The New York Times. ISSN 0362-4331. Retrieved 25 February 2020.
  10. ^ a b c Duchi, Francesca (2019). "The 'call-out culture' controversy: An identity based cultural conflict". Academia. Retrieved 14 March 2020.{{cite web}}: CS1 maint: url-status (link)


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